Is MarTech your jinx or genie?
MarTech Management Solutions
Encyclopedia MarTecha
MarTech - All the technologies that power your marketing.
Platforms powering digital presence: Enterprise Content Management, Mobile, and Social Media Management Platforms
Platforms powering Marketing Campaigns: Enterprise marketing Automation, Journey Orchestration, and Email Platforms
Platforms powering Marketing Analytics: Digital Analytics & Personalization, Modelling / ML and Data Mining, Marketing Data Marts and Customer Data Platforms
Other tech ≠ MarTech
MarTech is ubiquitous. Yet enterprises struggle to select, implement, use, maintain, and optimize their MarTech stack.
Unlike other tech, MarTech is a different bowl of bologna. Treating MarTech platforms like other tech platforms is a sure-fire way to poor usage and screwed-up implementations.
An efficient MarTech platform must meet the needs of the marketing team. Period. Yet, we all know several brands with sky-high MarTech stacks, struggling to show ROI.
Presenting Xerago's MarTech Management Solution
Imagine a world where marketing velocity revs smoothly. Audience interactions are omnichannel. Decisions are data driven. There is clarity of purpose. Tools work. Surround systems and channels are integrated into one happy family. Tortoise paced platforms are a distant memory.
Your MarTech stack is lean, mean and goes vroooom. Always on. Always updated. Scalable. Secure. Sensational.
Xerago's MarTech Management makes this a reality.
Xerago's MarTech Management - Available only in XL, XXL, and XXXL
- Are you a mid-market or enterprise brand?
- Looking to modernize your MarTech platforms?
- Unhappy with the results from your existing tools?
- Not sure if some new piece of tech will cut it?
- Too many dysfunctional MarTech pieces?
Xerago offers both Regular and Comfort Fits.
What's included. What's not.
Managing platforms is covered
We cover entire MarTech lifecycle. Identification, implementation, integration with upstream and downstream systems and management of MarTech platforms.
Operating MarTech is optional
Want us to use your MarTech to provide Marketing Services? Check out Digital Presence Management, Campaign Management, Digital and Data Analytics and Digital Marketing solutions.
Managing other tech is out of scope
Not to belabor the obvious, but ERP, HRM, and other tech is not in our bailiwick.
Why Xerago?
MarTech, not TechMar
We comprehend your marketing goals. Then we look under the hood. Identify and address the gaps in your existing stack.
By beginning goal first, we see the path. What tech is needed, what is not, and what gets you there.
We realized long ago that pure-play tech players don't quite get marketing. But we know that MarTech begins with Marketing, not Tech. That is how we deliver ROI from MarTech.
MarTech end-to-end
Marketing folks in love with a new tech?
We help you identify the right solution, implement and manage it from marketing end-users PoV. So they can be happily ever after.
Marketing team having a hard time with siloed tech pieces?
We integrate standalone platforms. Connect data sources and communication channels. And maintain those on an ongoing basis.
Want us to take charge of existing stack?
We provide ongoing technical support. Monitor and fine tune performance. Make it fully secure. And upgrade to the latest versions. To fulfill our tech on tap promise.
Nothing slips through the cracks with Xerago.
Lesser mortals install. We implement.
Traditional system integrators go by the book. They install applications and make platforms accessible.
Whereas we implement your MarTech platforms to make them usable by marketing users and help achieve marketing goals.
We configure, customize, and integrate with existing data sources, workflows, surround systems and channels. Even if this needs lateral workarounds. And when we have to jump through technical hoops, we put LeBron James to shame.
Flip your MarTech fails
You buy some piece of MarTech. Your System Integrator sets it up without understanding the marketing context. Your team struggles with it. You are forced to replace it with another. Endless loop. Soon, you end up with that uncomfortable MarTech bloat. And as marketing head honcho, it is your bloat to bear!
We have encountered this many times. We have handled over 100+ MarTech implementations, since 2005. Invariably we are able to make process, tech, data and environmental changes to turnaround your failed MarTech.
Marketing and Tech - Yin and Yang
Xerago has a number of MarTech Management customers from the IT side. IT teams realize that marketing understanding is essential for managing MarTech. That is why they choose to work with Xerago than their usual IT vendor.
Xerago is as competent at handling the tech layer, as it is at the marketing layer. We are unique that way.
That is how we help the IT team shine, meet the needs of the marketing team, and ensure the relationship between marketing and IT is as harmonious as yin and yang.
ROI Assurance
Xerago assures RoI from MarTech through alignment.
- Align platforms and features to your marketing objectives
- Align implementation to marketing end-users
- Align performance to achieve marketing scale
Once we have aligned MarTech to your Marketing, how can ROI not be assured?
911 for MarTech
Most enterprises have different systems handling different functions. Not everything is connected though. Some platforms are open. Many others are closed. Many don't offer APIs. No sweat.
We connected open source databases to unsupported enterprise marketing automation tools. We connected Siebel with Unica! We built native drivers for connecting Netezza. We worked on retail DWHs where it was supposedly impossible.
If your MarTech has a tech challenge, 911 Xerago.

Making redundancies redundant
Every MarTech platform claims to do everything. They are riddled with redundancies. Campaigns? Sure. Landing pages? Sure. Social Media? Sure. Analytics? Sure. Which tool is right for which job.
Having lived with MarTech platforms for 15+ years, we know the right tool for the right job. Which offers the most bang for the buck. Which has the most powerful features. Which has the capability to meet your specific use-case. We make your MarTech stack lean, mean and clean.
Making redundancies redundant

Every MarTech platform claims to do everything. They are riddled with redundancies. Campaigns? Sure. Landing pages? Sure. Social Media? Sure. Analytics? Sure. Which tool is right for which job.
Having lived with MarTech platforms for 15+ years, we know the right tool for the right job. Which offers the most bang for the buck. Which has the most powerful features. Which has the capability to meet your specific use-case. We make your MarTech stack lean, mean and clean.
Up-to-date? Yes. Downtime? Haha.
Sign up with Xerago. Get the comfort of having your MarTech stack up-to-date.
New release? We have a team of dwarfs diligently poring over the new features. Who validate the impact and business value. We pick what is most useful for your marketing environment.
We get your marketing users access to the latest and greatest features. And insulate you from the perils of outdated platforms.
The best part? We upgrade with minimal impact on your marketing operations. Dwarfspeak: There. Is. No. Downtime.
Uninterrupted supply of marketing fuel – Data
Generating tons of customer data every day? Is all the data in silos? Worry not.
We build and maintain data lakes and data warehouses. We build marketing data marts to provide you with campaign-ready data.
Are you hungry for more data? Got a Customer Data Platform (CDP)? Great. We help you with data ingestion, modeling, segmentation, activation and management of the CDP.
Looking to build your own CDP? Wonderful. We build data pipelines to aggregate data from every marketing data source, clean and organize the data, build identity resolution to enrich intelligence, and create a unified view of your customers.
Offshore. Yet right next to you.
Xerago manages your MarTech from offshore centers. We work for many global clients, including financial institutions, for whom data security is a big deal. So, you are not affected by talent limitations and attrition.
Our team members are connected to environments in 20 different countries as we write this, over Secure VPN connections. We offer MarTech support 24x7, 12x5, 8x5, in your preferred time zone.
Though offshore, we are just one mouse click or iMessage away.
Infosec safe
- Our delivery infrastructure and processes are certified compliant with SoC2 Type 2, CAN-SPAM, GDPR, CCPA, CASL, COPPA, and GLBA.
- As part of MarTech management, we mostly deal with systems and not data.
- However, for assignments where we need to work with your data, we connect over secure VPN to your platforms.
- Whether your data is in DMZs, within your premises, or in the Cloud, it never leaves your secure environment.
If it's an enterprise MarTech stack, Xerago can manage!



















Xerago MarTech Management Capabilities
- MarTech Advisory (Requirements Analysis, Feature Discovery, Platform Comparison, Recommendation)
- Implementation and Integration
- Version Upgrades
- Application Support and Maintenance
Xerago MarTech Management Capabilities

- MarTech Advisory (Requirements Analysis, Feature Discovery, Platform Comparison, Recommendation)
- Implementation and Integration
- Version Upgrades
- Application Support and Maintenance
Our MarTech Management Workflows
Implementation


Understand business needs and existing stack



Analyze gaps and determine features for gap closure



Shortlist potential platforms



Procure the platform that offers the right fit



Platform implementation from marketing end user perspective



Design use cases to demonstrate implementation completion



Demonstrate execution of use cases



Train the users



Production migration and maintenance kick-off

Maintenance 
Xerago executes all business-initiated maintenance activities with high priority. All standard maintenance activities will be executed in line with the standard SLAs and TATs. Slightly longer activities such as upgrades will be delivered as per the agreed project plan.

Maintenance 

Xerago executes all business-initiated maintenance activities with high priority. All standard maintenance activities will be executed in line with the standard SLAs and TATs. Slightly longer activities such as upgrades will be delivered as per the agreed project plan.
This is your chance to hangout with great company

















What if Xerago manages your MarTech stack?
- One-stop-shop for all MarTech needs
- No deadweight tools whatsoever
- Assured availability, performance, and fitment into marketing workflow
- Assured increase in marketing velocity
- Assured ROI on MarTech investments
- Prospects and customers get stellar experiences
What if Xerago manages your MarTech stack?

- One-stop-shop for all MarTech needs
- No deadweight tools whatsoever
- Assured availability, performance, and fitment into marketing workflow
- Assured increase in marketing velocity
- Assured ROI on MarTech investments
- Prospects and customers get stellar experiences
From-the-trenches real-life victories
Just so you know some of what we have already done
Client
Global agriscience brand
Challenge
Setup centralized marketing automation system
What we did
- Full cycle implementation of the platform for the central market
- Implementation image creation
- Image replication for all markets
- User access management
- Ongoing maintenance
Results
100% control on marketing programs
Client
Global payments brand
Challenge
Failed campaign management platform implementation
What we did
- Extensive review of implemented systems
- Performed re-implementation
- Integrated missed out channels
- Process re-engineering
- Technical maintenance
Results
5X increase in campaign velocity with ZERO increase in headcount
Client
Large multichannel retailer
Challenge
Lack of internal expertise to modernize MarTech stack
What we did
- Platform identification
- Platform procurement
- MarTech stack implementation
- Technical maintenance
- Test bed maintenance
- Version upgrade
- License optimization
Results
100% availability of platforms when needed
We work with few clients.
Just the good ones.
Schedule a consult if you qualify

You are a mid-market or enterprise brand

You are looking to modernize your MarTech stack

You are not happy with your existing tools

You need a bankable partner to support your stack
Enough reading. Time for action. Here is the CTA. 👋
Please schedule a Consultation so we understand your needs
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9 reasons why you should stop dicking around and upgrade to Unica 12.x

9 reasons why you should stop dicking around and upgrade to Unica 12.x
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2570 N. First Street, Suite 200,
San Jose, CA 95131.
Unit 201 Lee Wai Commercial Building,
1-3 Hart Avenue, Tsim Sha Tsui Kowloon
Hong Kong
The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534
1107 Ellora Fiesta, Plot No 8,
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Navi Mumbai 400 705
80 & 93, Bethel Nagar St,
Industrial Estate, Perungudi,
Chennai,
Tamil Nadu - 600096
2570 N. First Street, Suite 200,
San Jose, CA 95131.
Unit 201 Lee Wai Commercial Building,
1-3 Hart Avenue, Tsim Sha Tsui Kowloon
Hong Kong
The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534
1107 Ellora Fiesta, Plot No 8,
Sector 11 Sanpada
Navi Mumbai 400 705
80 & 93, Bethel Nagar St,
Industrial Estate, Perungudi,
Chennai,
Tamil Nadu - 600096