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×MarTech Management Solutions
MarTech - All the technologies that power your marketing.
Platforms powering digital presence: Enterprise Content Management, Mobile, and Social Media Management Platforms
Platforms powering Marketing Campaigns: Enterprise marketing Automation, Journey Orchestration, and Email Platforms
Platforms powering Marketing Analytics: Digital Analytics & Personalization, Modelling / ML and Data Mining, Marketing Data Marts and Customer Data Platforms
MarTech is ubiquitous. Yet enterprises struggle to select, implement, use, maintain, and optimize their MarTech stack.
Unlike other tech, MarTech is a different bowl of bologna. Treating MarTech platforms like other tech platforms is a sure-fire way to poor usage and screwed-up implementations.
An efficient MarTech platform must meet the needs of the marketing team. Period. Yet, we all know several brands with sky-high MarTech stacks, struggling to show ROI.
Imagine a world where marketing velocity revs smoothly. Audience interactions are omnichannel. Decisions are data driven. There is clarity of purpose. Tools work. Surround systems and channels are integrated into one happy family. Tortoise paced platforms are a distant memory.
Your MarTech stack is lean, mean and goes vroooom. Always on. Always updated. Scalable. Secure. Sensational.
Xerago's MarTech Management makes this a reality.
Xerago offers both Regular and Comfort Fits.
Managing platforms is covered
We cover entire MarTech lifecycle. Identification, implementation, integration with upstream and downstream systems and management of MarTech platforms.
Operating MarTech is optional
Want us to use your MarTech to provide Marketing Services? Check out Digital Presence Management, Campaign Management, Digital and Data Analytics and Digital Marketing solutions.
Managing other tech is out of scope
Not to belabor the obvious, but ERP, HRM, and other tech is not in our bailiwick.
We comprehend your marketing goals. Then we look under the hood. Identify and address the gaps in your existing stack.
By beginning goal first, we see the path. What tech is needed, what is not, and what gets you there.
We realized long ago that pure-play tech players don't quite get marketing. But we know that MarTech begins with Marketing, not Tech. That is how we deliver ROI from MarTech.
Marketing folks in love with a new tech?
We help you identify the right solution, implement and manage it from marketing end-users PoV. So they can be happily ever after.
Marketing team having a hard time with siloed tech pieces?
We integrate standalone platforms. Connect data sources and communication channels. And maintain those on an ongoing basis.
Want us to take charge of existing stack?
We provide ongoing technical support. Monitor and fine tune performance. Make it fully secure. And upgrade to the latest versions. To fulfill our tech on tap promise.
Nothing slips through the cracks with Xerago.
Traditional system integrators go by the book. They install applications and make platforms accessible.
Whereas we implement your MarTech platforms to make them usable by marketing users and help achieve marketing goals.
We configure, customize, and integrate with existing data sources, workflows, surround systems and channels. Even if this needs lateral workarounds. And when we have to jump through technical hoops, we put LeBron James to shame.
You buy some piece of MarTech. Your System Integrator sets it up without understanding the marketing context. Your team struggles with it. You are forced to replace it with another. Endless loop. Soon, you end up with that uncomfortable MarTech bloat. And as marketing head honcho, it is your bloat to bear!
We have encountered this many times. We have handled over 100+ MarTech implementations, since 2005. Invariably we are able to make process, tech, data and environmental changes to turnaround your failed MarTech.
Xerago has a number of MarTech Management customers from the IT side. IT teams realize that marketing understanding is essential for managing MarTech. That is why they choose to work with Xerago than their usual IT vendor.
Xerago is as competent at handling the tech layer, as it is at the marketing layer. We are unique that way.
That is how we help the IT team shine, meet the needs of the marketing team, and ensure the relationship between marketing and IT is as harmonious as yin and yang.
Xerago assures RoI from MarTech through alignment.
Once we have aligned MarTech to your Marketing, how can ROI not be assured?
Most enterprises have different systems handling different functions. Not everything is connected though. Some platforms are open. Many others are closed. Many don't offer APIs. No sweat.
We connected open source databases to unsupported enterprise marketing automation tools. We connected Siebel with Unica! We built native drivers for connecting Netezza. We worked on retail DWHs where it was supposedly impossible.
If your MarTech has a tech challenge, 911 Xerago.
Every MarTech platform claims to do everything. They are riddled with redundancies. Campaigns? Sure. Landing pages? Sure. Social Media? Sure. Analytics? Sure. Which tool is right for which job.
Having lived with MarTech platforms for 15+ years, we know the right tool for the right job. Which offers the most bang for the buck. Which has the most powerful features. Which has the capability to meet your specific use-case. We make your MarTech stack lean, mean and clean.
Sign up with Xerago. Get the comfort of having your MarTech stack up-to-date.
New release? We have a team of dwarfs diligently poring over the new features. Who validate the impact and business value. We pick what is most useful for your marketing environment.
We get your marketing users access to the latest and greatest features. And insulate you from the perils of outdated platforms.
The best part? We upgrade with minimal impact on your marketing operations. Dwarfspeak: There. Is. No. Downtime.
Xerago manages your MarTech from offshore centers. We work for many global clients, including financial institutions, for whom data security is a big deal. So, you are not affected by talent limitations and attrition.
Our team members are connected to environments in 20 different countries as we write this, over Secure VPN connections. We offer MarTech support 24x7, 12x5, 8x5, in your preferred time zone.
Though offshore, we are just one mouse click or iMessage away.
Understand business needs and existing stack
Analyze gaps and determine features for gap closure
Shortlist potential platforms
Procure the platform that offers the right fit
Platform implementation from marketing end user perspective
Design use cases to demonstrate implementation completion
Demonstrate execution of use cases
Train the users
Production migration and maintenance kick-off
Xerago executes all business-initiated maintenance activities with high priority. All standard maintenance activities will be executed in line with the standard SLAs and TATs. Slightly longer activities such as upgrades will be delivered as per the agreed project plan.
Just so you know some of what we have already done
Schedule a consult if you qualify 
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