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×Digital Marketing Solutions
Digital marketing across every channel. Paid. Organic. Influencer. Social. Video. Helping mid-market and enterprise brands achieve brand and business goals.
Want end-to-end? Or just a piece of the puzzle? Xerago can handle it.
Some clients use us to optimize media spends. Others route their media ops through us. Some others just want our Organic expertise.
With a combined media clout of over $250 million spanning direct buys as well as client buys, Xerago can manage any Digital Marketing need.
Xerago takes an integrated view of digital marketing. Our roots are in traditional brand advertising.
So, the digital marketing that Xerago does is aligned to your overall brand and business objectives rather than just helping organizations achieve tactical traffic, CPA, or CAC goals.
Sometimes, there's lack of organic results. Sometimes its urgency to demonstrate immediate benefits. Regardless, brands with more budgets than intelligence end up overspending on media.
Xerago is different. Our compensation is not tied to your ad spend. To achieve your brand and business objectives, Xerago employs a comprehensive marketing strategy with a media mix comprising Organic and Paid Search, Programmatic, Display, Social, Content and Influencer Marketing.
Depends.
We are either your best choice
Or not
Creatives - Ads, ad adaptations, landing pages, content pieces and social media are on the menu.
Want full-fledged management of your online presence? Check out our Digital Presence Management solution.
Digital marketing analytics - Funnel optimization, optimizing CAC and improving conversion are in scope.
Want full-fledged marketing analytics that goes beyond media and ad spend optimization? Check out our Digital and Data Analytics solution.
We drive your acquisition goals through paid media — Google Ads, FB, YouTube Ads, etc. But this is only one part of Xerago's digital marketing expertise.
Xerago also helps with organic — Search Engine Optimization, Video Marketing and Influencer Marketing.
By deploying the entire digital marketing arsenal, clients get much higher ROI. Rather than when focused only on paid media campaigns.
Spend money on media. Anyone can do. Optimize spends on media. Xerago can do.
Xerago regularly analyzes and optimizes your media campaigns. We adjust media vehicles. Reallocate budgets. Modify keywords and social targeting. And make creatives more effective.
We also use the intelligence about your existing customers to exclude them from being targeted for acquisition campaigns. In short, we do whatever it takes to optimize media spends.
Sriracha, anyone?
Xerago makes your acquisition more intelligent. We use DMPs to source intelligence about your audiences, their purchase intent, and the most cost-effective media to reach them. We also intelligently use affinity audience categories available with various advertising platforms as a targeting criterion.
We combine these advantages to make your acquisition seem like Nikola Tesla is working on it.
Web, mobile, social, video, Metaverse. Audience fragmentation is real. Xerago defragments.
We use Google Ads, FB, and Programmatic to drive acquisition. We use organic and social to drive traffic to your digital presence. We use DMPs to retarget and drive recall. We use influencer marketing to improve salience, build trust and shift perception.
However fragmented your audiences, we have a weapon in our arsenal.
Acquisition rules. And we can help you with it. But we play other positions well too 
We can help you with organic - Search, Influencer and Video Marketing. Tell brand stories across display and social, spanning web and mobile. Optimize ad accountability using our analytical skills. Better reach with sponsored social posts. Manage influencer marketing.
Whatever the gap in your digital marketing playbook, sign us up.
Xerago ensures consistency in terms of usage of your branding elements across your paid and organic marketing efforts.
By ensuring every aspect of your digital marketing is synchronous with your brand - Identity, Guidelines, Tone, Messaging, Creative, Offer, Target Audience, Landing Pages and Articles, we make your brand more recognizable and easily distinguishable to your target audience.
Xerago serves clients across 5 continents - North America, Europe, Asia Pacific, Africa and Australia.
We understand diverse global audiences who speak different languages and have different cultural and ethnic backgrounds. You can be confident of our ability to market to multi-ethnic audiences.
We can internationalize and localize your digital marketing to
different audiences.
We understand and use customer data to target both new to brand audiences and existing customers.
This full spectrum view ensures that we are able to better inform digital marketing efforts by understanding customer insights derived from existing bases.
And because we are able to cross-pollinate insights, our digital marketing targeting results in not just acquisition by volume, but by value.
We help many brands discriminate between low value customers and high profit customers and tweak their sourcing accordingly.
Most organizations aspire to drive acquisition and conversion goals. Xerago goes beyond.
We use digital marketing to build relationships with new audiences, deepen existing customer connections, and re-engage with past purchasers.
We run digital marketing campaigns targeting a wide range of objectives.
Paid video ads are effective, but you can do more.
We use video extensively for organic marketing.
We can help you build a media strategy to drive video subscriptions and follows.
Want power users to power up your digital marketing tools? We can do it.
Everything that we do as part of digital marketing - account structure management, ad grouping and management, keyword research, technical optimization, website review, on-portal interventions, off-portal interventions, media plan, campaign calendar, campaign setup, ad creative generation, retargeting etc. is driven by SLA and TAT. All campaign performance reports and dashboards have pre-defined metrics.
No surprises or shocks when it comes to our digital marketing deliveries. 
Search Ads
Display Ads
Mobile Ads
Search Engine Optimization
Content Marketing
Video Marketing
Sponsored Social Postings
Influencer Marketing
Xerago engages on a monthly cycle to manage your digital marketing programs.
A typical monthly cycle would
look like this.
Understand acquisition objectives for the month
Create organic and paid monthly campaign calendar
Create or alter ad groups
Build campaign creative
Execute campaigns as per calendar
Share daily, weekly and monthly campaign reports
Recommend course corrections
Implement course corrections and report performance
Schedule a consult if you qualify 
Please schedule a Consultation so we understand your needs
And while you are here, check out some of our high-value absolutely free resources. These are not sales pitches. These are no-sales-pitch guides that help you understand digital marketing concepts, practices, and implementation guides for achieving success. These are the actual secret sauce we use in our results recipes.
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