Intro to Xerago Digital Marketing 👋

Digital marketing across every channel. Paid. Organic. Influencer. Social. Video. Helping mid-market and enterprise brands achieve brand and business goals.

Want end-to-end? Or just a piece of the puzzle? Xerago can handle it.


Some clients use us to optimize media spends. Others route their media ops through us. Some others just want our Organic expertise.


With a combined media clout of over $250 million spanning direct buys as well as client buys, Xerago can manage any Digital Marketing need.


We use a special Digital Marketing sauce 👩🏼‍💻

Xerago takes an integrated view of digital marketing. Our roots are in traditional brand advertising.

So, the digital marketing that Xerago does is aligned to your overall brand and business objectives rather than just helping organizations achieve tactical traffic, CPA, or CAC goals.

What makes Xerago different 👨🏼‍🔧

Sometimes, there's lack of organic results. Sometimes its urgency to demonstrate immediate benefits. Regardless, brands with more budgets than intelligence end up overspending on media.

Xerago is different. Our compensation is not tied to your ad spend. To achieve your brand and business objectives, Xerago employs a comprehensive marketing strategy with a media mix comprising Organic and Paid Search, Programmatic, Display, Social, Content and Influencer Marketing.

What makes Xerago different

Is Xerago the one? 😎

Depends.

We are either your best choice

  • Want to add intelligence to your acquisition process?
  • Want digital marketing that aligns with your brand awareness / traffic / acquisition goals?
  • Already have a global AOR, but want someone to complete the missing pieces?

Or not

  • Want to drive the cost down aggregating media buys of hundreds of millions using a global media powerhouse?
  • Want a pure-play media buy, an Agency of Record relationship, and nothing more?

What’s on the menu 🤗

Creatives - Ads, ad adaptations, landing pages, content pieces and social media are on the menu.

Want full-fledged management of your online presence? Check out our Digital Presence Management solution.

Digital marketing analytics - Funnel optimization, optimizing CAC and improving conversion are in scope.

Want full-fledged marketing analytics that goes beyond media and ad spend optimization? Check out our Digital and Data Analytics solution.

Digital marketing analytics

Why Xerago?

Go beyond media spends

Go beyond media spends 🤔

We drive your acquisition goals through paid media — Google Ads, FB, YouTube Ads, etc. But this is only one part of Xerago's digital marketing expertise.

Xerago also helps with organic — Search Engine Optimization, Video Marketing and Influencer Marketing.

By deploying the entire digital marketing arsenal, clients get much higher ROI. Rather than when focused only on paid media campaigns.

Acquisition with more guac and salsa 💸

Spend money on media. Anyone can do. Optimize spends on media. Xerago can do.

Xerago regularly analyzes and optimizes your media campaigns. We adjust media vehicles. Reallocate budgets. Modify keywords and social targeting. And make creatives more effective.

We also use the intelligence about your existing customers to exclude them from being targeted for acquisition campaigns. In short, we do whatever it takes to optimize media spends.

Sriracha, anyone?

Amp your Acqui IQ 🧐

Xerago makes your acquisition more intelligent. We use DMPs to source intelligence about your audiences, their purchase intent, and the most cost-effective media to reach them. We also intelligently use affinity audience categories available with various advertising platforms as a targeting criterion.

We combine these advantages to make your acquisition seem like Nikola Tesla is working on it.

Tool agnostic

Want power users to power up your digital marketing tools? We can do it.

Infosec safe 🔒

  • Our delivery infrastructure and processes are certified compliant with SOC2 Type 2, CAN-SPAM, GDPR, CCPA, COPPA, GLBA and CASL.
  • We don't ask for customer data with PII information. All PII customer data is completely opaque to the Xerago team.
  • We either use anonymized or tokenized customer data to connect with DMPs for creating anonymized audience profiles and making those available to other tools-ad exchanges, demand-side platforms (DSPs), and supply-side platforms (SSPs)-to improve targeting.

Xerago Digital Marketing Capabilities

How Xerago delivers its Digital Marketing promise

Xerago engages on a monthly cycle to manage your digital marketing programs. A typical monthly cycle would look like this.

 
How Xerago delivers its Digital Marketing promise
How Xerago delivers its Digital Marketing promise
 

Understand acquisition objectives for the month

 
How Xerago delivers its Digital Marketing promise
How Xerago delivers its Digital Marketing promise
How Xerago delivers its Digital Marketing promise

Create organic and paid monthly campaign calendar

 
How Xerago delivers its Digital Marketing promise
How Xerago delivers its Digital Marketing promise
How Xerago delivers its Digital Marketing promise

Create or alter ad groups

 
How Xerago delivers its Digital Marketing promise
How Xerago delivers its Digital Marketing promise
How Xerago delivers its Digital Marketing promise

Build campaign creative

 
How Xerago delivers its Digital Marketing promise
How Xerago delivers its Digital Marketing promise
How Xerago delivers its Digital Marketing promise

Execute campaigns as per calendar

 
How Xerago delivers its Digital Marketing promise
How Xerago delivers its Digital Marketing promise
How Xerago delivers its Digital Marketing promise

Share daily, weekly and monthly campaign reports

 
How Xerago delivers its Digital Marketing promise
How Xerago delivers its Digital Marketing promise
How Xerago delivers its Digital Marketing promise

Recommend course corrections

 
How Xerago delivers its Digital Marketing promise
How Xerago delivers its Digital Marketing promise
How Xerago delivers its Digital Marketing promise

Implement course corrections and report performance

 
How Xerago delivers its Digital Marketing promise
 
 

Some of our digital marketing customers

Customers love us

We work with few clients.
Just the good ones.

Schedule a consult if you qualify 👉🏻

Messaging

You wish to add intelligence to your digital marketing

Using brand elements – imagery, copy, and tone.

You have high growth aspirations

Creating Compliance Guidelines.

You already have agency partners who are doing some parts of the funnel and you are looking to augment with specific competence that Xerago brings to the table

Enough reading. Time for action. Here is the CTA.

Please schedule a Consultation so we understand your needs 👋

Service(s) Interested In

And while you are here, check out some of our high-value absolutely free resources. These are not sales pitches. These are no-sales-pitch guides that help you understand digital marketing concepts, practices, and implementation guides for achieving success. These are the actual secret sauce we use in our results recipes.

35 point checklist to improve core web vitals score Checklist

35-point checklist to improve core web vitals score

Download The Checklist

Digital Marketing Transformation Indicators Blog Article

Digital Marketing Transformation Indicators

Go To The Article

Social Media Canned responses library Accelerator

Social Media Canned responses library

Download The Responses

Global Office Locations

863 Cabot Lane,
Foster City, CA 94404

Contact Us - Xerago

Unit 201 Lee Wai Commercial Building,
1-3 Hart Avenue, Tsim Sha Tsui Kowloon
Hong Kong

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The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534

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Building A5, 550 Business Park
Dubai World Central
Dubai-UAE

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1107 Ellora Fiesta, Plot No 8,
Sector 11 Sanpada
Navi Mumbai 400 705

Contact Us - Xerago

80 & 93, Bethel Nagar St,
Industrial Estate, Perungudi,
Chennai,
Tamil Nadu - 600096

Contact Us - Xerago
Metaverse

Somnium Space

Parcel ID - 197

Metaverse

Shib Yard

Yard - (-67, -37)

(Coming Soon)

Metaverse

Infinity Void

PARCEL NO. A-9/2

(Coming Soon)

Metaverse

Upland

5219 CIMARRON ST LOS ANGELES, CA

(Coming Soon)

863 Cabot Lane,
Foster City, CA 94404

Contact Us - Xerago

Unit 201 Lee Wai Commercial Building,
1-3 Hart Avenue, Tsim Sha Tsui Kowloon
Hong Kong

Contact Us - Xerago

The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534

Contact Us - Xerago

Building A5, 550 Business Park
Dubai World Central
Dubai-UAE

Contact Us - Xerago

1107 Ellora Fiesta, Plot No 8,
Sector 11 Sanpada
Navi Mumbai 400 705

Contact Us - Xerago

80 & 93, Bethel Nagar St,
Industrial Estate, Perungudi,
Chennai,
Tamil Nadu - 600096

Contact Us - Xerago
Metaverse

Somnium Space

Parcel ID - 197

Metaverse

Shib Yard

Yard - (-67, -37)

(Coming Soon)

Metaverse

Infinity Void

PARCEL NO. A-9/2

(Coming Soon)

Metaverse

Upland

5219 CIMARRON ST LOS ANGELES, CA

(Coming Soon)