Acoustic has 100+ partners. Why Xerago resonates best.

Acoustic has all features modern day marketers need. But use less than half of. 
Unless of course, they partner with Xerago. 
Xerago provides marketing solutions on Acoustic. It wades in armed to the teeth with tech, analytics, and communications. Gets you using Acoustic to full potential.

How well do you use your Acoustic B2C Marketing Cloud subscription?

How well do you use your Acoustic B2C Marketing Cloud subscriptionHow well do you use your Acoustic B2C Marketing Cloud subscriptionHow well do you use your Acoustic B2C Marketing Cloud subscriptionHow well do you use your Acoustic B2C Marketing Cloud subscription

Are you doing all this with your Acoustic B2C Marketing Cloud subscription? Doing more? We are guessing not.

Our path to marketing nirvana on Acoustic B2C Marketing Cloud.

Do you have a subscription to the Acoustic B2C Marketing Cloud? Great! Got it implemented? Wonderful!! 
But wait. This is just the beginning of a long journey.

To keep Acoustic working full tilt, ensure that you have it customized to fit your marketing workflows. That you are using it the way it was designed to be used. And routinely translate your marketing goals into executable tasks. 

No? If you are not doing any, or all the above, consider a partner who has the cross-disciplinary chops to pull this off with aplomb. 

Consider Xerago.

Xerago & Acoustic. Great vibes to this relationship.

Xerago has been Acoustic’s preferred partner since 2019. That’s when Centerbridge Partners took over IBM’s Marketing Cloud portfolio. And rebranded it as the Acoustic B2C Marketing Cloud.
 
But, Xerago has been providing marketing solutions using Acoustic modules long before IBM entered the picture. Remember Silverpop? Tealeaf? That's our vintage.

Xerago offers end-to-end Acoustic Solutions

Advisory

  • Needs Analysis
  • Discovery
  • Platform Comparison
  • Module identification
  • Purchase recommendation
  • License Purchase

Technical Services

  • Implementation
  • Configuration
  • Data Integration
  • Channel Integration
  • Tech Support
  • Upgrades
  • Migration from other platforms

Managed Services

  • Plan, execute and optimize omnichannel marketing campaigns and journeys
  • Enable omnichannel personalization
  • Visualize and deliver insights on digital channels’ performance
  • Provide journey level insights

We are a round hole. Are you a round peg?

Only a certain profile of clients enjoy a truly symbiotic relationship with us. Check if you fit the profile.

You are constantly hustling for growth.  Because so are we. We typically don’t gel with passive clients. The more you push us to keep pace, the more we deliver, and the more you succeed.

You are a mid-market / enterprise brand, with complex marketing workflows and steep marketing objectives. You are likely to get fantastic value with Xerago offering marketing solutions on Acoustic. 

Why is Xerago the right partner to manage your Acoustic B2C Marketing Cloud?

Read on and you’ll be asking – Why not!

Xerago knows the Acoustic stack intimately. Module by module.

Customers do not always buy the entire Acoustic B2C Marketing Cloud stack. Some only get a few modules. Fact is, we specifically recommend this in certain situations. Per our assessment of Acoustic’s synergies with the platforms you already have. 

This comes from a deep understanding of what it takes to get the modules working together. As a cohesive, purposeful whole that maximizes business benefits.
 
Many clients use Acoustic for end-to-end campaign management. But we also have those using Unica to orchestrate campaigns, and Acoustic as the messaging platform.

A tool for every purpose. A purpose for every tool

Xerago recognizes that there are numerous reasons why you keep tools with redundant capabilities on your MarTech stack. The most common is that your business needs have changed. Or you have a better understanding of them. However, it is possible that you inherited a legacy tool that is tied to a multi-year contract. Or the salesperson was convincing, and now you’re stuck with vaporware.
 
Xerago has extensive experience in managing tools with redundant capabilities. When mandated to provide marketing solutions using Acoustic, Xerago will do its utmost to pick the best tool for the intended purpose.

Xerago integrates legacy systems into workflows.

As needs evolve, enterprises keep adding to their MarTech. And end up owning a motley assortment of tools. Often from different, competing vendors. Incompatible with each other. And unable to work as a whole. For instance, Adobe Campaign doesn’t offer native integration with Acoustic. What will you do? Consign your existing tools to the digital scrapyard? Write off your old investment? 

Nah! You would rather call someone like Xerago. We find ways to stitch systems together, even when native integration is unavailable. Get them working together, and with everything else.

Anyone with a manual can install Acoustic. Only Xerago personalizes it.

A by-the-book or base code installation of Acoustic Campaign will not boost campaign velocity as promised. Don't let anyone tell you otherwise.

Installation just makes Acoustic B2C Marketing Cloud accessible. Implementation will customize it to your specific workflows, processes, and marketing thinking. Make it uniquely yours.
 
Implementation is installation on steroids. Work with Xerago—we get our tech poodle along to configure your Acoustic Stack to realize its full potential. And you’ll never have to take your chances with tech companies masquerading as marketing experts. 

We’ll dog food our implementation. Or eat it.

Even though Acoustic is a cloud platform, most of our Acoustic client engagements begin with implementation. Almost always, we use these modules to deliver marketing solutions for clients.

Our implementation focus goes beyond user setup, IP warm-up, and domain configurations. We focus mainly on how to customize Acoustic to fit into your existing marketing workflow and streamline processes. 

So that you can smoothly manage campaigns and journeys, both new ones and migrated ones, understand user behavior, and get journey-based insights.

Acoustic B2C Marketing Cloud. Nothing else.

Of all the platforms marketed by Acoustic, we only work with Acoustic B2C Marketing Cloud. We deliver managed marketing solutions on it. We do not work on Acoustic’s DemandTec, Tealeaf for Customer Support, Tealeaf for retail banks, or Tealeaf for retail.

This blinkered focus is so we excel at what we do. Our understanding of Acoustic B2C Marketing Cloud extends from need analysis to technical integration and deployment for managing marketing services. We are intimately familiar with each module and can deploy them to achieving your marketing objectives Get you most bang for buck.

How Xerago uses Acoustic B2C Marketing Cloud modules

How Xerago uses Acoustic B2C Marketing Cloud modules – client use cases

Xerago is vastly experienced in using Acoustic B2C Marketing Cloud to deliver a range of marketing solutions.

How Xerago uses Acoustic B2C Marketing Cloud modules – client use cases

How Xerago uses Acoustic B2C Marketing Cloud modules

Xerago is vastly experienced in using Acoustic B2C Marketing Cloud to deliver a range of marketing solutions.

Acoustic Campaign- Xerago’s quiver of arrows

This Acoustic module is the main thrust of our Campaign creating and execution effort. Xerago creates a campaign calendar based on how we formulate campaigns and journeys for the customer lifecycle. We micro-segment customers, build campaign workflows, and use Acoustic Campaign to orchestrate and execute omnichannel campaigns and journeys.

Xerago implements processes for all campaign related activities through Acoustic Campaign. So, SLAs and TATs are predictable. And campaigns flow without a hitch. This is the way we do it for Deutsche Bank, DBS, ADCB, and Kotak Bank, to mention a few.

Acoustic Personalization- Xerago takes it personal

What are Xerago’s special skills? Timing and Campaign relevance. We use Acoustic Personalization to tailor creative content, product recommendations, and offers to target audiences. And finely time delivery across all digital channels. 

Xerago uses Acoustic Personalization for clients like Deutsche Bank, DBS, Kotak Bank, etc. to help deliver personalized communication.

Acoustic Content - Xerago’s ace up the sleeve

Xerago creates campaigns focused on audience behavior. We map this across customer lifecycles, products and services. Go beyond conventional segmentation to build finer micro-segments. 

Then we use Adobe Content to generate creative omnichannel communication. To maximize campaign relevance. And manage the increasing the number of campaigns and journeys that this approach entails.

Content is the all-important last mile that connects campaign to customer. Xerago uses this Acoustic Content approach to generating campaign creatives and omnichannel campaigns for Deutsche Bank.

A typical monthly cycle

 

Understand business & marketing priorities for the month

 

Conceptualize and plan campaigns, journeys & reports

 

Create and share inbound and outbound campaign calendar

 

Define customer segments and marketing actions

 

Build personalized creative for campaigns & journeys

 

Schedule & launch campaigns

 

Track, monitor and report performance

 

Share learnings and insights from post campaign diagnostics

 
 
 

Xerago – known by the company we keep

Shop LC
Deutsche Bank
DBS
Kotak Bank
Axons
Ekshot
Xerago-Acoustic managed marketing solutions

Xerago-Acoustic managed marketing solutions – what can you expect from this mandate?

  • Customer lifecycle campaigns and journeys delivered like clockwork
  • Omnichannel personalized audience engagement
  • Increased certainty in marketing responses, tailored to each persona
  • Effective usage of procured Acoustic B2C Marketing Cloud modules
  • Assured ROI
  • Accelerated marketing velocity
  • Absolute clarity on marketing performance

Xerago-Acoustic managed marketing solutions – what can you expect from this mandate?

Xerago-Acoustic managed marketing solutions

  • Customer lifecycle campaigns and journeys delivered like clockwork
  • Omnichannel personalized audience engagement
  • Increased certainty in marketing responses, tailored to each persona
  • Effective usage of procured Acoustic B2C Marketing Cloud modules
  • Assured ROI
  • Accelerated marketing velocity
  • Absolute clarity on marketing performance

This is where our halo comes on

Real Life Case Studies

Client

A large global bank

Challenge

No marketing automation.

What we did

  • Implemented Acoustic Campaign
  • Warmed up IPs
  • Conceptualized lifecycle campaigns
  • Facilitated personalization
  • SLA based campaign delivery

Results

50 campaigns created in 30 days

Client

A multichannel retailer

Challenge

Certainty on campaign delivery

What we did

  • Implemented Acoustic Campaign
  • Integrated with HCL Unica Campaign
  • Warmed up Ips
  • Lightweight journeys creation on Acoustic
  • Enabled omnichannel reach

Results

29% increase in campaign delivery rate and 17% increase in response rate

Client

Indian private sector bank

Challenge

Rising communication costs

What we did

  • Implemented Acoustic Campaign
  • Integrated with HCL Unica Campaign
  • Performed IP warm up
  • Integrated Acoustic Campaign with BI tool
  • BAU campaign management

Results

23% cost save on email and SMS 

We work with few clients.
Just the good ones.

Schedule a consult if you qualify

  • Messaging

    You have Acoustic B2C Marketing Cloud subscription in place or looking to invest in the same.

  • Using brand elements – imagery, copy, and tone.

    You have high growth aspirations.

  • Creating Compliance Guidelines.

    You want to demonstrate ROI on your Acoustic investment.

  • Creating Response Content for different Scenarios.

    Your annual revenue is $100 Mn or more.

  • Creating Response Content for different Scenarios.

    You are actively looking for an Acoustic partner.

Enough reading. Time for action. Here is the CTA.

Please schedule a Consultation so we understand your needs 👋

Service(s) Interested In

Global Office Locations

2570 N. First Street, Suite 200,
San Jose, CA 95131.

Contact Us - Xerago

Unit 201 Lee Wai Commercial Building,
1-3 Hart Avenue, Tsim Sha Tsui Kowloon
Hong Kong

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The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534

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1107 Ellora Fiesta, Plot No 8,
Sector 11 Sanpada
Navi Mumbai 400 705

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80 & 93, Bethel Nagar St,
Industrial Estate, Perungudi,
Chennai,
Tamil Nadu - 600096

Contact Us - Xerago
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Somnium Space

Parcel ID - 197

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Shib Yard

Yard - (-67, -37)

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Infinity Void

PARCEL NO. A-9/2

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Upland

5219 CIMARRON ST LOS ANGELES, CA

(Coming Soon)

2570 N. First Street, Suite 200,
San Jose, CA 95131.

Contact Us - Xerago

Unit 201 Lee Wai Commercial Building,
1-3 Hart Avenue, Tsim Sha Tsui Kowloon
Hong Kong

Contact Us - Xerago

The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534

Contact Us - Xerago

1107 Ellora Fiesta, Plot No 8,
Sector 11 Sanpada
Navi Mumbai 400 705

Contact Us - Xerago

80 & 93, Bethel Nagar St,
Industrial Estate, Perungudi,
Chennai,
Tamil Nadu - 600096

Contact Us - Xerago
Metaverse

Somnium Space

Parcel ID - 197

Metaverse

Shib Yard

Yard - (-67, -37)

(Coming Soon)

Metaverse

Infinity Void

PARCEL NO. A-9/2

(Coming Soon)

Metaverse

Upland

5219 CIMARRON ST LOS ANGELES, CA

(Coming Soon)