About Xerago

Welcome to the most embarrassing content on Xerago.com 😊

Know someone who is painfully shy talking about themselves but great at showcasing their loved ones?

That is us - Xerago.

Origin Story

All heart. Arrogant. We solve the marketing problems that people don't even think about.

Best captured through two episodes in our life.

Once upon a day more than 15 years ago…

When Xerago was just an idea, our CEO, Ganesh (the prime introvert) got three different stakeholders into one room.

One Creative dude - long beard, ponytail 😎

represented the archetype to the T

One was the tech genius - he was part code, part human

our resident Neo, except he looked like Morpheus

One was the Analytics guru. 👨🏻‍🏫

Yes - 17 years ago we were discussing the applications of statistical models on marketing.

Ganesh's dream was that these three people working together would create marketing magic. Solve unsolvable marketing problems through their collective wisdom.

The actual result:

Creative didn't understand tech didn't understand analytics didn't understand creative. Tower of Babel.

Fast forward… ⏩

One day we overhear these two designers talking. One person tells the other,

xerago about us

Regardless of whether the Designer knew what he was talking about or not, the fact remains that this cross-disciplinary thinking has percolated into the bricks and the walls of Xerago.

This is a unique culture where we handle the marketing challenges that others don't even think about.

We were ready. So, we got lucky.

Unlike most startups, when Xerago started, we had the luxury of having Citibank as a paying customer from day 1. There was no revenue pressure. This gave us focus. And the freedom to expand our minds.

Similarly in 2005, HDFC Bank became our first Analytical Marketing customer. We set it up from scratch. We did something that was considered esoteric at that point in time. But it was so valuable. We identified and implemented solutions. Provided Managed Services for several years. Until the whole process got internalized.

Much of Xerago's capabilities and success today is because of the seeds sowed then. We are very grateful to these brands. 🙏🏻

The customer is not your wife. She is the CMO.👩

We put our client interests on top. Bending backwards to ridiculous levels when needed. Sort of like those contortionists you see on Cirque De Soleil.

One of our Board Members, JK, once mentioned about 10 years ago, that the biggest problem with Xerago is that the locus of control of Xerago is with its customers. He intended it as a criticism.

We took it as a compliment. That is who we are. Remember the bend over backwards? Yeah, just reminding.

Why Xerago?

What makes Xerago special. Why should brands choose Xerago.

Because we take responsibility seriously. When we commit, we give our 100% to deliver.

Because when we fall we get back up. Sometimes, in spite of our best efforts, we could not deliver what we promised. It is never due to lack of effort. But because of the massiveness of the challenges. More importantly when we fall, we don't stop.

We try again and get back on track. 🏃🏼‍♂️

Because we put in our 100%.

We have clients for life. Doesn't meant we haven't lost clients. We have lost clients occasionally. But its never because we didn't do what we are tasked to do.

It is mostly due to org restructures, procurement diktat and global re-alignment.

Come to Xerago for the competence. Appreciate our results. Stay on for our commitment to your success. 🚀

Why these Services.
Why not those. 👩🏻‍💻

We can do brand strategy.
We can do offline and print collateral.
We can do pure-play media.
We can do TVCs.

But we don't. 😉

Xerago's marketing canvas is all encompassing to meet the mandates of modern day marketers.

Acquire new to brand customers

Retain and grow exsiting customers

Manage digital presence

Capture data, analyze and predict customer behaviors

Manage Martech stack

Optimize marketing spends overall

We work with equal felicity on numbers, code and beautiful design. We work on traditional web, mobile and video.

We are proud of the marketing problems we solve

Xerago solves practical, hard-to-solve marketing problems that have substantial business value.

Sure, we can do more. But at this time, our width is plenty and our ROI is evident. We aren't greedy for more.

We would rather do what we do even better. 👨‍💻

What Xerago stands for?
What Xerago sucks at?

Xerago works great in solving marketing problems for mid-market and enterprise brands.

Start-ups are great. ♚ But we seem to not do well with start-ups. Not for lack of trying. We just seem to have bad juju with start-ups.

Spirit ⚡️

What is the spirit of Xerago.
What is the driving force of Xerago.
What makes Xerago, Xerago.

Lokha Samastah Sukhino Bhavantu. 🧘‍♂️

A Sanskrit verse that translates into

"Let the whole universe be at peace".

Everyone strives for success, growth, recognition, and an overall better quality of life. There are always gonna be ups and downs. But in the larger scheme of things, all of us have to grow and be successful.

Nothing gets done unless you roll up your sleeves. 😎

We have cultivated competence in a wide range of MarTech, Analytics and Marketing Creative spaces.

Even after whittling down our services to focus on the things on which we are uniquely competent, we offer a ton of width to clients.

This happens because we get our sleeves dirty.

Everything is possible. 👍🏻

We solve the unsolvable marketing problems. And we are proud of it. As we get more mature, we learnt to say No sometimes. But at our heart is the drive to solve the unsolvable.

Flat World culture. 🗺

Many people in Xerago speak English with a weird accent. Some of us also speak math. Regardless of where our clients are and where the teams are based, we deliver. We operate on the Flat World principle.

Follow the sun. ☀️

We have team members who work on Pacific time, Singapore time, Indian time, Eastern time, UK time, Australian time zones. At this point, we work for 20 out of 24 hours. We follow the sun.

Customer WOW 👩🏻‍💻

On-time-delivery. ⏰

First-time-right. ✅

Customer Wow 👏🏻most importantly.

That is the mantra of Xerago.

We actually measure this. Internal awards are based on this. We know that our existence is dependent on our clients wanting to work with us. At Xerago, service is not just lip-service. And Wow is BAU.

We are selective in choosing clients

😀

The kind of clients we want

Ones with the passion to succeed and also help us succeed.

😕

The kind of clients we don't want

Ones who are passive and expect little from themselves and from us.

Business Model

Every customer is unique.

Every organization culture is different.

Understanding a client takes time.

Getting our relationship streamlined and operating with trust takes effort.

Hence, our business model is based on maintaining a smaller number of deep relationships, rather than a larger number of shallow ones. This translates into the kind of contracts we acquire and the nature of our work.

That is the reason we have customers for life. 🤗

Team Member Wow 🤩

"If I have seen further, it is because I stood on the shoulders of giants."

Every employee matters. People work for success. We are not naïve to assume everyone is brilliant. But we are also certain that everyone works for success. And that means that with the right training, in the right environment, everyone can contribute meaningfully.

Many of the top managers in Xerago, Selva and Vishnu, to name a couple, were continuously promoted from within to rise to the next level. We prefer internal good performers to external potential great performers. We are proud of our stability and our "get down to work" attitude.

We lose people who gain competence in Xerago and move on to great roles and careers elsewhere. We respect and applaud them for their growth. People who quit, also routinely rejoin Xerago and we welcome them back to the flock.

We are not flashy. We are competent. We can outthink and outdo the best. In the analytical marketing and MarTech space. We don't claim to be someone we are not.

We know our stuff. We solve problems. We are reliable. Our people reflect that.

Where is Xerago based out of ? 🌎

Surprisingly this is a question we have needed to ponder over.

Our global Account Management team works out of Singapore.

Our Sales teams are located in US, Dubai, Hong Kong and Singapore.

Our delivery teams are based out of India and Singapore.

Our CEO shuttles between US and India . We followed the Flat World model long before Covid hit us. So where is Xerago based out of? Probably out of our clients' inboxes?