Adobe has 4000+ partners. Why choose Xerago.

Xerago makes your Adobe Experience Cloud do things for your marketing that you’ve only dreamed of. That’s not an empty boast. Check us out.

What can you do with the Adobe Experience Cloud? A lot.

Easily manage content on marketing properties

Manage content on marketing properties

Track and report performance of digital channels in an integrated manner

Visualize and execute cross-channel journeys

Personalize and optimize experiences

Uncover deep audience insights with unified customer profiles

Target right with digital behavior and enterprise data integration

Are you doing all these with your Adobe Experience Cloud? Doing more? We are guessing not.

Adobe Experience Cloud - are you maxing it?

Merely implementing Adobe Experience Cloud is no guarantee it will do all it can. It’s only a start. There are 2 keys to unlock the fulfillment of your Adobe Experience Cloud experience. One, fitting the modules into your marketing workflows. Two, knowing to work it to the full potential of its design.

To achieve this, you need a partner that understands your marketing, knows the Adobe Experience Cloud stack, and has the cross-disciplinary chops to connect the two.

Xerago is that partner.

Xerago & Adobe - partners for 10 years and counting.

Xerago is using stand-alone Adobe platforms from way back in 2012, to run marketing services for global brands.

Our roots go back to the hoary days when we used stand-alone modules like Omniture SiteCatalyst, Omniture Test and Target, Neolane and CQ5,. This was before Adobe Experience Cloud was even born. The Adobe Experience Cloud was created as a bundling of these platforms.

We are Adobe Partners since 2014. It’s been fantastic for both of us.

Xerago supports every stage of the Adobe Experience Cloud lifecycle

Advisory

Needs Analysis
Discovery
Platform Comparison
Module identification
Purchase recommendation
License Purchase

Tech Services

Implementation
Configuration
Data Integration
Channel Integration
Tech Support
Upgrades
Migration from other platforms

Managed Services

Manage enterprise portals
Track and report marketing performance
Personalize and optimize experiences
Build and manage user journeys and campaigns
Build unified customer profiles

All great relationships start with Knowing Your Partner.

You pursue aggressive business growth
And you have scale to push our capacity to its limit. To do better. We like that. We hate to keep our boys on the bench.

You are a Mid to large market brand with enterprise platform needs. This suits our scale of operations.

The Adobe Experience Cloud Subscription
You have it and want to do more with it. Or you don't have it but have decided to work your marketing magic with it.

10 reasons to let Xerago help realize maximum value from your Adobe Experience Cloud investment

Adobe Experience Cloud is just one part of Xerago’s big picture perspective.

Is your Adobe Experience Cloud performing below rated capacity?

Your understanding of Adobe Experience Cloud capacities needs to go beyond Sales brochure pitch. To gathering insights into the various modules – what they can and cannot do. To the best dependencies, and how to bring them about.

Xerago brings the big-picture perspective of having worked with almost all enterprise marketing cloud platforms over 15+ years. Xerago knows their internals up close. The Adobe Experience Cloud is just one of many.

We have the insights to spot and fix the causes of underperformance.

Few modules or full stack. We know the whole thingamajig.

We know Adobe Experience Cloud intimately; to mix and match modules masterfully.

For instance, Adobe Analytics is a great product in itself. But integrate it with Adobe Audience Manager, and you get deep insights on audience behavior. Combine it with Adobe Target and you can go for unimaginable levels of personalization. Knowing that this level of perception is even possible, comes from Xerago’s deep-dive understanding of platforms.

Adobe Campaign

Adobe Analytics

Adobe Target

Adobe Audience Manager

Adobe Experience Manager

Adobe Customer Journey Analytics

Adobe Real-time CDP

Adobe Journey Optimizer

Xerago’s Expertise on Adobe Experience Cloud Modules

Xerago excels at 360° integration of surround systems

Xerago navigates the Adobe Experience Cloud expertly. It also excels in integrating upstream and downstream systems in turbulent tech waters. Getting your platform to work to its inherent capability. And allowing for granular control over the Adobe Experience Cloud outputs.

We know the tools. We also excel at analytics, channels, reports, use cases, measurement systems, creatives, and data warehouses.

Xerago excels at 360° integration of surround systems

3 reasons for sluggish systems. 1 for choosing Xerago.

Is it the tool or its mastery? Or is it the environment. We usually know.

Tech gaps slow systems. Due to poor integration with data sources and surround systems. Business gaps distort outcomes. Examples are poor product mastery, poor understanding of converting a marketing objective into an actionable task on a tool.

Process gaps botch implementation. Errors in bringing the right tools into the workflow. Or converting business goals into actionable plans.

Xerago has the unique understanding of business objectives, marketing, and technology. To align tools to outcomes and fill the gaps to underperformance.

3 reasons for sluggish systems. 1 for choosing Xerago

We know the right tool for the right purpose

Most MarTech platforms, Adobe Experience Cloud included, have redundant features. How to pick the best tool for a purpose?
For example, will you use Adobe Analytics, or Customer Journey Analytics to track user behavior? Or target with Adobe Target or Adobe Experience Manager? Audience profiling through Adobe Audience Manager or Real-time Customer Data Platform?

Xerago understands your marketing vision and workflows, and determines the right module to actualize your vision. This is important because Xerago manages marketing services on most marketing clouds. It brings both a marketing and technology worldview to purposing your tools right.

Xerago finds ways to integrate incompatible tools

Mid-market and enterprise brands end up owning a rag-tag collection of tools. Unconnected. Incompatible. From multiple, often competing vendors. Tools that don’t interact. With each other or with allied systems. (For example, Adobe Campaign will not natively talk to Acoustic.)

Xerago has experience in stitching such tools together into a cohesive whole. Building workarounds when native API are missing. Orienting them to your marketing needs.

Xerago makes the sum greater than its parts.

Xerago is marketing first. Technology next.

We are not a tech company offering marketing services. It’s the other way around. We are a marketing company with tech, analytics, and communication on leash.

We live and breathe marketing. Tech is our genie. So are analytics and communication.

This is our USP. We work directly with your tech team, for integrations of tools and platforms. It allows us to extract full marketing value from your Adobe Experience Cloud investments.

Not just System Integrators

Are you expecting miracles from base code implementation of Adobe? Or from standard out-of-box installations of Adobe Campaign or Adobe Experience Manager? Do you think a by-the-book installation of Adobe Experience Cloud will do the job?

Get real.

A system integrator can install. Only Xerago can make it uniquely yours. Xerago implements Adobe Experience Cloud, oriented it to your specific marketing workflows. To your unique processes. And with your very own marketing vision. Go ahead! Expect miracles from Xerago’s managed marketing solutions.

We dogfood our own implementations

We get mandates to manage marketing services from clients who are yet to deploy the Adobe Experience Cloud. For them we start with an implementation. Almost always, we use the same tools to provide marketing value.

Our commitment is not just to configure Tomcat, SQL, Sling or write Cron Jobs. Xerago will use the implemented tools to demonstrate functions. Run targeted campaigns, create journeys, optimize digital campaigns, and personalize experiences, report user behavior, deliver reports, and update content.

Xerago’s focus is Adobe Experience Cloud. Nothing else.

What we are not. We are not a generic Adobe partner. We do not claim to know everything Adobe. We do not provide services on Adobe Creative Cloud or Adobe Sign. We know of nothing else from the Adobe stable.

What we are is extremely focused. Xerago’s excellence comes from a deep understanding of just one of Adobe’s platforms. Adobe Experience Cloud.

Of its marketing modules. These we know inside-out. We know how best to deploy. Use them. To get much more bang for your marketing buck.

Xerago capabilities on Adobe Experience Cloud modules

Xerago was the pioneer of marketing automation in India more than 15 years ago. We know the marketing modules of Adobe Experience Cloud better than most.

Xerago capabilities on Adobe Experience Cloud modules

Xerago was the pioneer of marketing automation in India more than 15 years ago. We know the marketing modules of Adobe Experience Cloud better than most.

Xerago and Adobe Experience Manager. Goes well like Chips and Salsa.

Take the intelligence Xerago has gathered from managing enterprise portals for over 15+ years. And the powerful capabilities of Adobe Experience Manager (AEM). Together they are a potent combination.

Managing content on websites is smooth. And just as seamless on other digital properties such as mobiles, ATMs, and kiosks as well.

What’s more, if you don’t have Adobe Target, we use AEM for personalization as well.

Xerago helps brands like Deutsche Bank and Hong Leong Bank manage their enterprise digital content using Adobe Experience Manager.

Adobe Analytics. What's on Xerago's menu?

For more than a decade Xerago has been running the Analytics Center of Excellence (ACE) for leading brands.

We use Adobe Analytics to track events that are significant to your business. And facilitate effective targeting by federating the captured intelligence with other modules such as Adobe Target, Adobe Experience Manager, and Adobe Campaign. We use Adobe Analytics for all marketing stakeholder reporting.

We use Adobe Analytics to meet the analytical requirements of brands such as Citi, Hong Leong Bank, DBS, Celcom, Bajaj FinServ, to name a few.

Adobe Target. What Xerago brings to the table?

Xerago uses Adobe Target to target and deliver hyper-personalized messages and experiences to individuals. We capture and analyze individual behavior on websites. And combine it with enterprise data, across all digital channels as well.

Based on your marketing maturity, we also use Adobe Target for AB testing, multi-variate testing, auto allocation, experience testing, and experience optimization.

We are using Adobe Target to help brands deliver personalized experiences to audiences. Clients like Citi, DBS, Celcom, Hong Leong Bank, Bajaj FinServ, to name a few.

Adobe Campaign and Xerago. A-Game, every time.

Xerago integrates Adobe Campaign with enterprise data lakes or warehouses. And with communication channels such as email, SMS, mobile push notification, websites, etc. to carry out 1:1 campaigns.

We conceptualize customer lifecycle campaigns. We segment customers and execute them using Adobe Campaign. We then capture, report, and optimize the campaign's performance.

We help brands like Grand Circle Corporation, HDFC Bank, Apollo Munich Insurance etc. manage customer lifecycle campaigns using Adobe Campaign.

Adobe Journey Optimizer. Testament for Xerago's tools for purpose promise.

In the past, we used Adobe Campaign for batch or event triggered campaigns. We moved to Adobe Journey Optimizer (AJO) in response to the rising adoption of marketing objective-based customer journeys.

We use Adobe Journey Optimizer to visualize and configure user journeys. We set up journeys triggered by scheduled or real-time events, conditions, and actions. Our journeys are lightweight, personalized, automated, and allow flawless entry and exit of customers.

Journey Initiators

Events

Events

Conditions

Conditions

Actions

Actions

Journey Characteristics

Lightweight

Lightweight

Personalized

Personalized

Automated

Automated

Seamless

Seamless

Xerago and Adobe Audience Manager. It ain't over till the fat lady sings.

The death knell for third-party cookies have rung. But AAM is not just about 3^rd party cookies. With clear consent and opt-out mechanisms, we leverage the power of Adobe Audience Manager to combine the digital behavior of audiences from multiple sources. We use the intelligence derived from this aggregation to build segments for targeted communication.

We use Adobe Audience Manager to segment audiences and deliver targeted experiences for brands like Hong Leong Bank, Celcom, DBS etc.

Adobe Customer Journey Analytics. How Xerago leverages its youngest pal.

When we need to break customer data silos (at an individual level where possible) and view audience interaction across channels, we turn to Adobe Customer Journey Analytics (ACJA).

We use ACJA to view customer interactions in the context of specific journeys for gathering fresh perspectives. Also, we use ACJA to improve communication relevance at various journey touchpoints. And essentially hone and optimize marketing actions.

We support brands like Celcom, Hong Leong Bank etc. with integrated customer journey reports, and cross-device targeting using Adobe Customer Journey Analytics.

Xerago and Adobe Real-time CDP. Always on the ball.

In the past, we used Adobe Audience Manager to build audience profiles. With Adobe Real-time Customer Data Platform, we integrate customer data from multiple sources. We take your understanding of your audiences to the next level by building unified customer profiles.

Crucially, for us and our clients, it allows for collecting privacy law compliant omnichannel data. Ensuring we are always adhering to privacy guidelines.

Adobe Experience Cloud Value-gain promise

How does Xerago deliver this?

We plan your journeys and campaigns.
And execute them to perfection.
On both inbound and outbound channels.
We work on a monthly cycle.
We are always aligned with your marketing priorities.
Your marketing goals are constantly in sight.

Xerago’s typical workflow

Understand business & marketing priorities for the month

Conceptualize and plan campaigns, journeys & reports

Create and share inbound and outbound campaign calendar

Define customer segments and marketing actions

Build personalized creative for campaigns & journeys

Schedule & launch campaigns

Track, monitor and report performance

Share learning and insights from post campaign diagnostics

We do this every month

7 Benefits of engaging Xerago for your marketing using Adobe Experience Cloud

Seamless management of customer lifecycle campaigns and journeys
Hyper-personalized audience engagement
Extreme level of audience intent discovery and fulfillment
Accelerated marketing velocity
Absolute clarity on marketing performance
Effective usage of procured Adobe Experience modules
Assured ROI

7 Benefits of engaging Xerago for your marketing using Adobe Experience Cloud

Seamless management of customer lifecycle campaigns and journeys
Hyper-personalized audience engagement
Extreme level of audience intent discovery and fulfillment
Accelerated marketing velocity
Absolute clarity on marketing performance
Effective usage of procured Adobe Experience modules
Assured ROI

The crowd Xerago hangs out with

Come join the conversation.

This is where our halo comes on

Real Life Case Studies

Client

A large global bank

Challenge

Archaic CMS. Underutilized digital channel.

What we did

Implemented Adobe Experience Manager
Streamlined content management process
High frequency changes on BAU
Facilitated personalization

Results

5X increase in volume of weekly portal changes

Client

A multinational telco

Challenge

Underutilized digital analytics

What we did

Reimplemented Adobe Analytics to track high value events
Captured and integrated cross channel behavior for hyper personalization using Adobe Target

Results

27% increase in conversion

Client

US based travel company

Challenge

Disjointed customer experience

What we did

Streamlined campaign process to fit Adobe Campaign in marketing workflow
Created and managed omnichannel customer journey creation for entire customer lifecycle

Results

10 journeys created

This is where the halo gets bigger

Customer Love

Nicely done. The analysis is improving every week and even when I think it will not get any better.

Krishnamurthy Subramanian
Head ISN Reporting
Intel

This is good stuff. Love the analysis on VN. Let’s replicate this methodology for the rest. This should definitely give them a good working model of the MIS which I doubt many may not have now.

Gregory Tan
Vice President
Citibank

Nicely done. The analysis is improving every week and even when I think it will not get any better.

Krishnamurthy Subramanian
Head ISN Reporting
Intel

This is good stuff. Love the analysis on VN. Let’s replicate this methodology for the rest. This should definitely give them a good working model of the MIS which I doubt many may not have now.

Gregory Tan
Vice President
Citibank

Nicely done. The analysis is improving every week and even when I think it will not get any better.

Krishnamurthy Subramanian
Head ISN Reporting
Intel

This is good stuff. Love the analysis on VN. Let’s replicate this methodology for the rest. This should definitely give them a good working model of the MIS which I doubt many may not have now.

Gregory Tan
Vice President
Citibank

Nicely done. The analysis is improving every week and even when I think it will not get any better.

Krishnamurthy Subramanian
Head ISN Reporting
Intel

This is good stuff. Love the analysis on VN. Let’s replicate this methodology for the rest. This should definitely give them a good working model of the MIS which I doubt many may not have now.

Gregory Tan
Vice President
Citibank