HCL has 40+ Unica partners. Xerago is among the first. World over.

Xerago has been with Unica from GO.
There is no one better at using Unica to automate your enterprise marketing.

Unica is an ocean. Are you navigating with a paddle boat?

The question really is, are you?
Are you doing all this with your Unica Marketing Platform? Are you doing more? We are guessing not.

Unica is a workhorse. Xerago helps you saddle it for the races.

Unica does a lot. But not if you think just implementation will unlock all Unica’s capabilities. Truth is, an implementation only scratches the surface.

The ability to fit Unica’s modules into marketing workflows. And use it as designed. As you grow, it's these abilities that determine if your Unica Enterprise Marketing Stack can keep pace.

As you grow, you need a partner who understands marketing as well as you do. Who knows the Unica stack back to front. And has the cross-disciplinary chops to connect the two.

Someone like Xerago.

Xerago-among Unica’s first partners globally

Xerago is among the oldest Unica Partners anywhere in the world. We were the first to offer Enterprise Marketing Automation in India. We didn't lose our hair to genetics alone.

Way back in 2005, Xerago implemented and managed Unica for a large private bank. Unica was an independent company then. IBM later purchased it. And eventually sold it to HCL. We stayed fast through these ownership changes. Xerago continues to use Unica to help enterprises.

What does this mean for you? It means Xerago brings quite a legacy. We know Unica like no other. (Not bragging.)

Start, to go. Xerago has every solution you’ll ever need to run Unica.

Advisory

Needs Analysis
Discovery
Platform Comparison
Module identification
Purchase recommendation
License Purchase

Technical Services

Implementation
Configuration
Data Integration
Channel Integration
Tech Support
Upgrades
Migration from other platforms

Managed Services

Plan, execute and optimize - targeted omnichannel marketing campaigns and journeys
Enable omnichannel personalization
Streamline marketing automation process
Provide journey level insights

Xerago and its UNICA clients are like peas in a pod. Are you one of them?

You are a Mid to large market brand with enterprise platform needs. We are a multi-geo, multi service, multicultural marketing company. Not much different from you.

You are itching to scale. We love to scratch that itch. Benefit mutually by scaling operations.

You systematically pursue business growth. You didn’t get big without hustling. Much like us.

So, will you push us to keep pace? To do more? Do better? Yes? We like you already.

Why choose Xerago for marketing with Unica? 10 reasons.

Unica is one of many platforms that Xerago rocks at.

Not just Unica. Xerago knows the ins and outs of most enterprise marketing platforms.

For over 15+ years Xerago has worked with most enterprise marketing automation platforms, and seen them evolve. Looked under their hoods. Tinkered with the moving parts of modules. We have a great idea of what Unica’s modules can do. And can't. We know their dependencies. And how to hook them up.

So, if you think a Unica module is underperforming, chances are we will know why. And fix it for you.

Xerago is a Unica savant.

Xerago runs Marketing, MarTech and Analytics on Unica. On full stack Unica. Or on Unica modules forming part of a best-of-breed stack. Either way, we get them working together efficiently. And deliver on business and marketing objectives.

Xerago’s superpower? Reversing failed Unica implementations.

Unica is powerful. But it needs to feed on the right data sources. And integrate with downstream systems. Unica offers native connectivity with some systems. Link connectors with others. Still more integrations call for our out-of-the-box solutions.

Xerago has solved complex challenges relating to Unica surround system integration. We possess the necessary thinking and executing skills. We got Unica integrated into a seemingly incompatible community edition of MySQL for a leading WedTech business. We assisted a large bank with getting Unica talking to Oracle Siebel CRM.

Sure as eggs, Xerago picks the right tool for a purpose.

A tool is defined by its core purpose. However, mid to large market enterprises end up using many that are duplicates of varying efficiencies. Or just redundant. And they continue to be used, despite poor results.

When tasked with providing marketing services on Unica, Xerago picks the best fit from one or more available tools, for one or more marketing outcomes.

Consider this client - a major Middle Eastern bank - who was sold a full stack Unica, when all they wanted was an email marketing platform! We could integrate Unica into their marketing workflow. And accelerate ROI to boot.

Xerago waves a magic wand to get incompatible tools working with Unica

Unica is often used with essentially incompatible tools. It’s hard to relinked them when new marketing imperatives arise. Doing this requires deep cross-functional skills.

Xerago has the marketing and technical mastery to rejig these incompatible systems together. To develop out-of-box solutions when none are natively available. To fully revamp the tool sets into a purposeful unit, aligned to your marketing needs.

For instance, a leading Indian bank asked us to integrate Unica with Siebel CRM. There was no native integration. So, we built an out of box solution to integrate both platforms. And Hey Presto!

We are Marketing First. With tech, analytics, and communication on leash.

Xerago is not a tech company with a marketing add-on. Xerago is a marketing firm first, with strong tech, analytical and communication competencies. Which is how it ought to be, because marketing automation needs a holistic approach.

This combination of capabilities makes us unique among our peers.

Let us patch your tools together, fit them into your marketing workflows, build cases for usage, and provide ongoing marketing services. Let us extract full marketing potential from your Unica investments.

Implementation, not installation.

To realize Unica’s full potential, it must be Implemented. Not just installed. Don’t expect miracles from a system integrator’s by-the-book installation. It barely scratches the surface. To get Unica fired to full potential, work with Xerago.

Xerago’s Unica implementation will align it to your specific marketing workflows, to your unique processes, and to your marketing philosophy.

A Singapore bank client was unable to sign-off on a Unica installation. Xerago defined the acceptance criteria to ensure the platform’s broad-ranging use by marketing end users. We successfully cleaned up and completed the implementation.

We dog food our implementation. Or eat it.

Unlike some, we do not see the Unica implementation as just configuring WebSphere or MySQL or writing Cron Jobs.

Xerago not just implements Unica. We also use the installed platform to demonstrate value. We do this by running actual targeted campaigns on your outbound and inbound channels.

This walking the talk is beyond the abilities of most marketing companies. And definitely not tech companies claiming to be marketing folk.

If we’ve implemented it, we’ll dogfood it. Woof!

Xerago has a double PhD. in Unica.

We are not just another generic HCL partner. We partner solely with HCL UNICA. The distinction is in the exclusive focus on marketing products.

We deep dived into the functionality and dependencies of each Unica module. And on how best to deploy them to boost your marketing efficiencies.

We pioneered integrating inbound channels for enterprise marketing. This is when our competition was still testing their outbound campaigns. We integrated six inbound channels on Unica Interact for a leading retail bank. This was the world's largest implementation of this kind. An indicator of how deeply we know Unica.

Keeping clients in BAU mode through business transitions

Xerago has a large Unica client from back in 2005. Unica was still independently owned. IBM bought it later. And sold to HCL. Sadly, client operations get disrupted by every time ownership changes.

Xerago insulated Unica clients from the tremors of business transition. We worked closer. To come up with solutions on the fly because we were on our own at times. Surely, Xerago did not have a ready strategy for dealing with partner business upheavals. Who does?

We could pull this off because our vast Unica skills and processes were robust enough to weather such upheavals. With no impact on clients. It was BAU for them.

Xerago capabilities on Unica

Xerago has more experience than most in using Unica. To deliver a range of marketing solutions.

Xerago capabilities on Unica

Xerago has more experience than most in using Unica. To deliver a range of marketing solutions.

Competence on Unica Campaign – Xerago checks all the boxes

Implement Unica Campaign.
Integrate systems.
Ideate campaigns.
Create campaign calendar.
Segment customers.

Orchestrate campaigns.
Capture responses.
Report performance.
Optimize responses

Xerago has processes to set up predictable SLAs and TATs for all campaign related activities. So, campaigns get executed on time, every time.

Xerago uses Unica Campaign to run customer lifecycle campaigns for Dupont, PayPal, and StarHub.

Unica Interact – Xerago’s Omnichannel Omnicompetence.

Pre-login website.
Post-login website.
Mobile app.
Call centers.

Point-of-sales.
ATMs.
Kiosks.

Omnichannel isn’t just a buzzword at Xerago. For clients that own Unica Interact, we deliver personalized near real-time communication on these channels. And more.

We integrated Unica Interact with six inbound channels to maximize communication visibility for a leading Indian retail bank. And timed it for the most customer attention.

Unica Journey – the proverbial first step to a journey of 1000 miles

For businesses that rely on journeys, Xerago uses Unica Journey to build them for specific marketing objectives.

The journeys we build are always-on. Customers move smoothly in and out of journeys based on fulfilment actions. Across numerous channels.

We run goal-focused omnichannel journeys based on multiple events and behavior-based triggers for Dupont and HDFC Bank.

Xerago’s and Unica Optimize – precision Steph Curry would envy

Xerago worships at the altar of campaign response rates. We take care to ensure the campaigns are relevant. And sent at the right time, through the right channels. Being careful to reduce campaign fatigue through frequency capping.

How do we do this? By configuring rules on Unica Optimize with interaction history, response details, offer details, time frame, business constraints and marketing objectives.

We got creative and built a customer life stage model for a leading B2B B2C bank in India. Just so we can showcase the power of Unica Optimize. For campaigns with high customer relevance.

Unica Plan- What Xerago brings to the table?

For over a decade Xerago is building marketing processes for Unica using proprietary knowledge systems. Some of these processes were used to fit Unica into marketing workflows. So, when Unica Plan was launched, we just segued our processes into it. We use Unica Plan to plan campaigns, maintain campaign calendars, manage campaign artefacts, coordinate communication and to ensure compliance.

With Unica Plan, Xerago clients get greater visibility for their campaigns and journeys. More control over marketing budgets and expenses. And reduced time to market.

Delivering the Unica Value-gain promise - Xerago’s way.

How does Xerago deliver this? We plan and execute journeys and campaigns. On both your inbound and outbound channels. We work on a monthly cycle. We are always aligned with your marketing priorities. Your marketing goals are always in sight.

A typical monthly cycle

Understand business & marketing priorities for the month

Conceptualize and plan campaigns and journeys

Create and share campaign calendar

Define customer segments and marketing actions

Coordinate and attach creative for campaigns

Schedule & launch campaigns

Track, monitor and report performance

Share learnings and insights from post campaign diagnostics

Repeat month after month

What to expect if Xerago- Unica manage your marketing?

Customer lifecycle campaigns and journeys delivered like clockwork
Truly omnichannel campaigns, including your inbound channels
Accelerated campaign velocity
Assured ROI on Unica investments
Accelerated marketing velocity
Absolute clarity on marketing performance

What to expect if Xerago- Unica manage your marketing?

Customer lifecycle campaigns and journeys delivered like clockwork
Truly omnichannel campaigns, including your inbound channels
Accelerated campaign velocity
Assured ROI on Unica investments
Accelerated marketing velocity
Absolute clarity on marketing performance

You are in great company

This is where our halo comes on

Real Life Case Studies

Client

Leading payments service provider

Challenge

Plateaued campaign velocity despite having Unica in place

What we did

Campaign management process consulting
Campaign workflow streamlining
Multichannel enablement
Campaign audience expansion (individual + merchants)

Results

5X increase in campaign velocity

Client

A large private sector bank

Challenge

Poor marketing velocity inhibiting huge growth aspirations

What we did

Implemented Unica Enterprise Marketing Stack
Enabled multi-channel reach
Improved campaign velocity
Implemented a customer lifestage model

Results

28% contribution towards portfolio growth

Client

Large multichannel retailer

Challenge

Unable to increase marketing velocity

What we did

Helped with Unica stack procurement
Implemented Unica
Enabled multi-channel reach
Provided Technical maintenance
Implemented Version upgrades
Optimized licenses

Results

100% availability of platforms when needed

This is where the halo gets bigger

Customer Love

Well done for this significant milestone in the new campaign journey that DBS has embarked on. Most importantly, the project team achieved all the milestones on time as planned

Masrudyn Bin Main
EMM Practice Leader
IBM

We have gone live with the UNICA implementation as per the scheduled plan. Kudos to the entire team who worked persistently and ensured that the implementation is completed as per the scheduled plan. Great job done by each of the team members.

Saurabh Mukherjee
Vice-President – IT
Kotak Securities

Based on Post Campaign Diagnostic (PCD) done by Analytics Team, the campaigns have successfully improved retention rate as churn rate in [M+1] and [M+2] is close to zero. I would like to thank all my Campaign Designer for your continued commitment, and invincible enthusiasm which made my campaign success. Without your support, it could not be such a C H A M P I O N campaign.

Roziana Binti Ab Karnim
Campaign Manager, CLM – Retention
Celcom

Well done for this significant milestone in the new campaign journey that DBS has embarked on. Most importantly, the project team achieved all the milestones on time as planned

Masrudyn Bin Main
EMM Practice Leader
IBM

We have gone live with the UNICA implementation as per the scheduled plan. Kudos to the entire team who worked persistently and ensured that the implementation is completed as per the scheduled plan. Great job done by each of the team members.

Saurabh Mukherjee
Vice-President – IT
Kotak Securities

Based on Post Campaign Diagnostic (PCD) done by Analytics Team, the campaigns have successfully improved retention rate as churn rate in [M+1] and [M+2] is close to zero. I would like to thank all my Campaign Designer for your continued commitment, and invincible enthusiasm which made my campaign success. Without your support, it could not be such a C H A M P I O N campaign.

Roziana Binti Ab Karnim
Campaign Manager, CLM – Retention
Celcom

Well done for this significant milestone in the new campaign journey that DBS has embarked on. Most importantly, the project team achieved all the milestones on time as planned

Masrudyn Bin Main
EMM Practice Leader
IBM

We have gone live with the UNICA implementation as per the scheduled plan. Kudos to the entire team who worked persistently and ensured that the implementation is completed as per the scheduled plan. Great job done by each of the team members.

Saurabh Mukherjee
Vice-President – IT
Kotak Securities

Based on Post Campaign Diagnostic (PCD) done by Analytics Team, the campaigns have successfully improved retention rate as churn rate in [M+1] and [M+2] is close to zero. I would like to thank all my Campaign Designer for your continued commitment, and invincible enthusiasm which made my campaign success. Without your support, it could not be such a C H A M P I O N campaign.

Roziana Binti Ab Karnim
Campaign Manager, CLM – Retention
Celcom

Well done for this significant milestone in the new campaign journey that DBS has embarked on. Most importantly, the project team achieved all the milestones on time as planned

Masrudyn Bin Main
EMM Practice Leader
IBM

We have gone live with the UNICA implementation as per the scheduled plan. Kudos to the entire team who worked persistently and ensured that the implementation is completed as per the scheduled plan. Great job done by each of the team members.

Saurabh Mukherjee
Vice-President – IT
Kotak Securities

Based on Post Campaign Diagnostic (PCD) done by Analytics Team, the campaigns have successfully improved retention rate as churn rate in [M+1] and [M+2] is close to zero. I would like to thank all my Campaign Designer for your continued commitment, and invincible enthusiasm which made my campaign success. Without your support, it could not be such a C H A M P I O N campaign.

Roziana Binti Ab Karnim
Campaign Manager, CLM – Retention
Celcom