Xerago uses Customer Value Maximization, a solution that integrates cutting edge customer analytics and marketing technologies with your existing marketing programs to bring coherence to your marketing.
No risk analytics. No supply chain analytics. No financial analytics. Xerago does customer analytics and customer analytics ONLY.
Big Data, Data Mining, Statistical Modeling, Machine Learning. Since 2004, we have been de-geeking the language of analytics, by putting marketing first.
10 years ago, we used to work with CMOs and CIOs in parallel. Today, we talk technology to CMOs, and marketing to CIOs.
The rise of the Marketing Technology Officer is a reality. But how many partners does the new CMO have, who can translate technology into marketingese?
There are enough folks who can develop a website. Or design creatives. But to manage your marketing programs sustainably at scale, there are few who can do it all for you.
1-1 marketing, yield management, inbound marketing - whatever your need, we manage it for some global brand or the other already.
Everyone has clients. We have relationships that transcend time.
... And over 100 more brands.