THE POWER OF

Customer Value Maximization

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Now at the click of a button

Xerago presents the world's most sophisticated platform for consumer facing firms to maximize value from their customers. Synthesizing over 10 years of experience in maximizing customer value for large brands globally.

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Banks, Credit Unions, Card Issuers and Retail Financial Services

Take advantage of the Customer Value Maximization platform now. Maximize customer value with ease.

Telco, Retail, Airlines & Hospitality, Automobile and Consumer facing brands

Xerago delivers innovative services using in-house solutions and leading partner platforms

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The Story of Customer Value Maximization

It was late 2003. Fresh from two earlier entrepreneurial stints, a team in India gathered around a conference table to discuss what would be their next “change the world” goal. A few guiding principles were identified: It should be something that the world has never seen before...

Get to know more about the Customer Value Maximization Platform and Solutions

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What's your score?

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Know what? You are not alone – less than 0.2% of the world’s financial services brands can stake the claim that they can do all this.

See how our Customer Value Maximization Platform can help you maximize value in your engagement with your customers!

Take me to the Platform

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Congratulations! You are probably in the top 0.2% of the world’s leading financial services brands.

See how the Customer Value Maximization Platform can simplify your engagement with your customers!

Take me to the Platform

Score how well you are maximizing customer value

Answer 7 questions to figure out how well you are maximizing customer value.

Do you continuously engage with every customer in your portfolio – even when they don’t visit your branches – not just to wish Happy Birthday or Merry Christmas, but to truly grow value?


Is every non-branch interaction with your customers intelligent enough to consider relationship history, relationship value and customer exhibited behavioral traits and preferences? Every single interaction?


Do you know which customer to include and exclude, when to do so, and with what message, when you want them to buy your products and services? Do you do this without offline / online spamming?


Is there a clearly articulated strategy, understood by everyone? Is it being implemented by all stakeholders cohesively working together, to maximize customer value?


Do you proactively arrest customer value decline, even when customers don’t yell, or send stinkers to support? For example, when card spends decline steeply, do you auto-activate those customers?


Can you do all the above by clicking a few buttons – without investing in an army of IT, Analytics, Marketing and Product Managers?


To sum up, do you continuously grow customer value – measured on both revenue and relationship dimensions – evidenced by portfolio revenue and business value metrics?

To score yourself, you need to take the quiz!

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