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Customers consume information through multiple channels

Digital

Mobile

Email

Text

Push

Smart hubs

(like Google Home and Alexa )

Social media

Direct mail

Xerago helps organizations manage these heterogeneous marketing technologies to deliver highly targeted marketing campaigns at scale in line with organizations' marketing goals.

Organizations need to traverse these channels in parallel with their customers to connect deeply.

This requires organizations to thread together diverse technology pieces to deliver deep-personalization, contextual relevance and omni-channel coherence.

Xerago can set up a virtual Marketing Center of Excellence(CoE) -a remote team that works closely with the CMO’s office and bridges the various marketing operations into an orchestrated marketing effort.

CUSTOMER VALUE
CONSULTING

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Value from existing customers can be realized in multiple ways and

there is no “one size-fits-all”
approach that works for organizations.

Our Consulting Service helps identify and execute the most optimal ways by which
organizations can generate value.

DIGITAL, DATA AND
MARKETING ANALYTICS

Higher-Revenues

Customers transact, swipe, pay, withdraw and perform other actions that result in
volumes of data being generated. Organizations have to be able to

capture, measure, consolidate and
unearth value from such data points.

Xerago helps organizations in the analytics journey by capturing and aggregating data from diverse sources, analysing and reporting on customer actions and causes, and predicting customer needs using sophisticated Machine Learning algorithms.

CUSTOMER EXPERIENCE
AND DIGITAL PRESENCE MANAGEMENT

Customers want faster check-outs, zero wait times, and instant gratification of needs. Even clicking a button seems hard. Customers prefer to just talk to Google and Amazon to satisfy their every need.

The most sophisticated technology is of little use, if organizations don’t make it trivial for customers to do business with them.

Xerago helps – Design experiences that intuit customer needs and communicate persuasively Manage the digital presence of large organizations

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WE'D LOVE TO KNOW HOW WE CAN HELP

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For queries regarding our Customer Cloud or our Professional Services

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