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Manage your Middle Of Funnel.
Disrupt your Digital Presence.

Digital Presence Management Solutions

Digital Presence Management 1Digital Presence Management 2Digital Presence Management 3Digital Presence Management 4Digital Presence Management 5Digital Presence Management 6Digital Presence Management 7

Why you should focus much more on MOFU 🧐

Ads generate attention. Offers and promos drive conversion/action. It's absurd to think people see ads, get floored by the offers, and become customers. Unless you are selling candies.

People see your ads. Research what others are talking about you online. Get interested. Desire your products / services. Then make the final action of buying. If your MOFU is weak, you wasted the cost of buying their attention.

AIDA may be outdated, but not the marketer's need to create desire in the consumer's mind.

why focus on mofu

Your website is not enough 🙅‍♂️

Don't get us wrong. Your audiences may value the info on your branded properties - Websites, Blogs, Forums, Apps and Social Brand Pages. But you need to go further to drive interest and desire.

Your audiences intuitively know your arguments in your digital properties are biased. They will seek corroboration through user comments, opinions, reviews, and ratings online.

Only when you focus on the whole enchilada will your customers move from MOFU to BOFU.

your website not enough

Think Digital Presence for MOFU 🤔

Don't limit yourself to your website, blog or Facebook.

Manage your product pages on Yelp, communities on TikTok / Twitter, Ecommerce pages, mobile App Store, reviews and ratings on BBB / G2 / TrustRadius / TripAdvisor / Amazon / FourSquare / Consumer Reports, user comments on Reddit / Google My Business and influencers on Instagram.

The sum of all this - branded, unbranded and earned properties - is your Digital Presence.

Picture your Digital Presence as a whole, not as silos. Create a comprehensive, connected, and cohesive Middle of Funnel.

Xerago helps your MOFU get back its mojo 😎

Presenting Xerago's Digital Presence Management solution.

Xerago manages e. v. e. r. y aspect of your brand's content, communication, and community interactions. Across channels. Across platforms. Across geographies and cultures.

Wherever your customers roam, they see a coherent, and compelling brand story. All across your digital presence.

Making your MOFU amplify your campaign and conversion goals.

See if you fit the bill 👇🏻

  • You are a mid-market or enterprise brand
  • You carry multiple product lines
  • Your products and services fall in to considered purchase category
  • Your customers rate and review your products on the Internet
  • You are particular about brand guidelines and compliance requirements
  • You consider digital as a key source of new customer acquisition

Answered Yes to any of the above? Xerago is likely to add substantial value to you.

Scope of Digital Presence Management

Scope of Digital Presence Management
Scope of Digital Presence Management-Responsive

Why Xerago

Digital Presence Management Gurus. Dedicated. End-to-End. Agile Processes.
Cross-disciplinary AnalyticaTechnoCommunication Team.

Digital Presence Management Gurus.

Dedicated. End-to-End. Agile Processes.
Cross-disciplinary AnalyticaTechnoCommunication Team.

Unified voice in a fragmented world 🗣

Xerago ensures cohesive messaging across all branded and unbranded properties. So, your target audience has improved communication recall.

We keep content fresh across your digital presence. So, it reflects the current brand stories and aligns with your paid campaigns. While adhering to your brand guidelines.

We acknowledge and manage every social interaction. Seed conversations. Control narratives. Reassure skeptical audiences.

Wherever your prospects go, they are funneled towards your brand goals. 🛣️

Create once, publish everywhere 👨🏾‍💻

Most marketers put in substantial effort into crafting the right communication. Using the right images. And making sure the creative is persuasive and powerful.

Sadly, the best creatives still only get limited exposure on a website or a blog. And then rapidly disappear into the great hereafter graveyard of lost creatives.

Xerago ensures that every well-crafted creative gets its rightful day under the sun. Xerago is adept at adapting and publishing it wherever needed. And ensure your best creative has the maximum shot at success.

Content Lifecycle 🔄

We work across the entire content lifecycle to help marketers meet their goals.

Create

Create

Adapt

Adapt

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Tag

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Publish

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Track

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Report Performance

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Monitor

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Archive

Campaign Aware 📢

The biggest marketing chasm is the one between Paid and Organic marketing. Neither has any understanding or awareness of what the other is doing. There is so much value when you align these two.

As part of our Digital Presence Management solution, Xerago connects with your acquisition teams. And understand their campaign priorities and communication angles. We adapt and present the same stories contiguously across your digital presence. And make sure your marketing buck creates the loudest BANG!

Squeeze your creatives till the last click 🖱️

Xerago creates once and deploy to multiple digital properties. We respect content adaptation and make creatives work hard. As a result, you get multiple benefits. Reduced "fresh new" creatives. Existing response-driving creatives work harder. And all your content assets are made reusable.

Put it down to our cost-conscious roots. We are skin-flinty by nature.

squeeze your clicks

Nudge your narrative 🤠

Regardless of the best product and marketing efforts, digital audiences will always have their say.

Someone saying nasty stuff about your brand?

We identify and alert you for immediate resolution.

Someone not willing to take sides?

We steer neutral conversations to the positive side.

Someone showing brand love?

We acknowledge and thank them.

Messaging boards silent?

We drop a spark. Seed a conversation.

Xerago has the process and the capacity to plan for managing your brand narrative on the world wild web.

We turn skeptics into fanatics

We tell good brand stories. Again, and again. Across all channels. So that even the most attention deficit, dopamine addled MOFU audience pauses and pays heed.

  • Keep messages consistent to reduce dissonance.

  • Create opportunities for reinforcing communication.

  • Maximize conversion. (Which is what the fuss is all about, anyway.)  😎

Every star in the content galaxy

Xerago creates any kind of digital content you can name. And a few you can't.

  • Forms
  • Copy
  • Posts
  • Articles
  • Banners
  • Polls
  • Bite-sized Videos
  • Long-form Videos
  • Compliance Approved Response Library
  • Conversation Narratives
  • Infographics
  • NFTs

Every channel in the world

We make your digital presence platforms span branded, unbranded, social, and mobile.
And, now also the Metaverse.

Marketing Website

Marketing Website

Blog

Blog

E-com portal

E-com portal

Web app

Web app

Transaction portal

Transaction portal

Emails

Emails

Branded communities

Branded communities

Mobile App

Mobile Apps

Google Play

Google Play

App Store

App Store

Facebook brand page

Facebook brand page

Facebook community page

Facebook community page

Twitter

Twitter

LinkedIn

LinkedIn

Instagram

Instagram

Discord

Discord

WhatsApp

WhatsApp

Snapchat

Snapchat

Third party blogs

Third party blogs

Category portal

Category portal

YouTube

YouTube

TikTok

TikTok

E-commerce product pages

E-commerce product pages

Google Reviews

Google Reviews

Yelp

Yelp

Reddit

Reddit

Google Maps

Google Maps

Business directories

Business directories

Aggregator portals

Aggregator portals

Discussion forums

Discussion forums

Open Sea

Open Sea

Rarible

Rarible

Decentraland

Decentraland

Upland

Upland

Metaverse

Earth 2

Marketing Website

Marketing Website

Blog

Blog

E-com portal

E-com portal

Web app

Web app

Transaction portal

Transaction portal

Emails

Emails

Branded communities

Branded communities

Mobile App

Mobile Apps

Google Play

Google Play

App Store

App Store

Facebook brand page

Facebook brand page

Facebook community page

Facebook community page

Twitter

Twitter

LinkedIn

LinkedIn

Instagram

Instagram

Discord

Discord

WhatsApp

WhatsApp

Snapchat

Snapchat

Third party blogs

Third party blogs

Category portal

Category portal

YouTube

YouTube

TikTok

TikTok

E-commerce product pages

E-commerce product pages

Google Reviews

Google Reviews

Yelp

Yelp

Reddit

Reddit

Google Maps

Google Maps

Business directories

Business directories

Aggregator portals

Aggregator portals

Discussion forums

Discussion forums

Open Sea

Open Sea

Rarible

Rarible

Decentraland

Decentraland

Upland

Upland

Metaverse

Earth 2

We don't cover Platform 9 ¾, Kings Cross. 🚂

Plan to production at full throttle 😊

Xerago has agile, mature processes to handle the entire spectrum of digital presence management activities. We have probably been through this more times than you can count.

The tooling, templates, documents, processes, asset libraries, SLAs and TATs, checklists, and workflows have all been greased and tuned to perfection.

If you hear the throttle revving, that is probably just Xerago stepping on the gas.

We have the capacity. Do you have the velocity?

This is Xerago's typical week. For one client. Just so you have a sense of what we are used to handling.

200+

Portal changes

30+

Digital presence campaigns

50+

New creatives

250

Creative adaptations

250+

Creative adaptations

1,000+

Social responses

20+

Conversations seeded

Single vendor partnership saves cost

Xerago gives you one team. Cross functional. Dedicated. Thinkers and doers. Managing your entire digital presence.

  • Eliminate redundant skills and workflows
  • Synchronized priorities. No conflicts.
  • Smarter reuse of assets
  • Zero distractions - one team, one goal
  • Lower costs than with a multi-partner relationship

One neck to choke. No more vendor disputes. 🤝

Multi-geo, multi-ethnic

Xerago has years of experience working with global brands. Managing their digital presence across time zones. And across geographies and cultures. Cohesively connecting digital properties world over.

Hey! We've even got offices running in 6 cities across the globe!

Multi-geo, multi-ethnic

Whatever your platforms, we have the tech chops

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Xerago Digital Presence Management Capabilities

  • Build digital assets for branded and third-party digital properties
  • Manage content lifecycle across branded properties
  • Manage online communities
  • Track and respond to brand mentions
  • Manage online reputation
  • Seed conversations
Kevin Durant

How Xerago Digital Presence Management Works

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Understand business & marketing priorities for the month

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Create digital presence campaign calendar

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Generate and deploy creative for campaigns

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Manage content lifecycle as per campaign calendar

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Monitor social brand pages and respond to audience comments

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Nudge narratives and seed conversations

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Track, monitor and report campaign performance

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Share learnings and insights from post campaign diagnostics

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We are known by the company we keep

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Benefits of Managing Your Digital Presence Through Xerago

  • Consistent and cohesive brand voice
  • Complete adherence to brand and compliance guidelines
  • Increased brand credibility and trust
  • Positive influence on purchase decisions
  • Maximum realization of digital’s potential towards new customer acquisition

This is where our halo comes on

Real Life Case Studies

Client

Large global bank


Challenge

Underperforming digital channel despite best efforts


What we did

  • High frequency changes across portals, microsites, mobile apps, and social
  • Large scale digital production
  • Social media command center with brand approved responses
  • Sentiment analysis

Results

4X increase in contribution of portal towards digital acquisition in less than 9 quarters

Client

Large chip manufacturer


Challenge

Poor adoption of software development kits


What we did

  • Content management across 30+ microsites
  • Communication alignment across developer portals and communities
  • NPS measurement and surveys
  • Developer portal tagging
  • Social tracking and sentiment analysis
  • Social media command center

Results

7X increase in advocacy determined by NPS

Client

Leading non-profit organization


Challenge

Inconsistent user journeys


What we did

  • Emotion influencing and consistent usage of imagery and communication theme across website, social, and discussion forums
  • Donor community management
  • Ongoing donor engagement with progress on beneficiary upliftment

16% increase in organic donor acquisition

This is where the halo gets bigger

Customer love ❤️

We work with few clients. Just the good ones.

Schedule a consult if you qualify 👉🏻

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You believe digital presence management is essential for your brand

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You agree there is value in making substantial changes on your digital channels. Every single day.

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Your annual revenue is $100 Mn or more

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You have high growth aspirations

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You need a multi-skilled team to manage your digital presence

Enough reading. Time for action. Here is the CTA. 👋

Please schedule a Consultation so we understand your needs

 

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    Accelerator

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    Checklist

    CMS Folder Naming Convention Checklist

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    Checklist

    The ultimate guide to Digital Presence Management