HCL has 40+ Unica partners. Xerago is among the first. World over.

Xerago has been with Unica from GO. 
There is no one better at using Unica to automate your enterprise marketing.

Unica is an ocean. Are you navigating with a paddle boat? 🌊

Unica is an ocean. Are you navigating with a paddle boat
Unica is an ocean. Are you navigating with a paddle boat

The question really is, are you?
Are you doing all this with your Unica Marketing Platform? Are you doing more? We are guessing not.

Unica is a workhorse. Xerago helps you saddle it for the races. 🏎️

Unica does a lot. But not if you think just implementation will unlock all Unica’s capabilities. Truth is, an implementation only scratches the surface.

The ability to fit Unica’s modules into marketing workflows. And use it as designed. As you grow, it's these abilities that determine if your Unica Enterprise Marketing Stack can keep pace.

As you grow, you need a partner who understands marketing as well as you do. Who knows the Unica stack back to front. And has the cross-disciplinary chops to connect the two.

Someone like Xerago.

Xerago-among Unica’s first partners globally 🌎

Xerago is among the oldest Unica Partners anywhere in the world. We were the first to offer Enterprise Marketing Automation in India. We didn't lose our hair to genetics alone.

Way back in 2005, Xerago implemented and managed Unica for a large private bank. Unica was an independent company then. IBM later purchased it. And eventually sold it to HCL. We stayed fast through these ownership changes. Xerago continues to use Unica to help enterprises.

What does this mean for you? It means Xerago brings quite a legacy. We know Unica like no other. (Not bragging.)

Start, to go. Xerago has every solution you’ll ever need to run Unica. 😇

Advisory

  • Needs Analysis
  • Discovery
  • Platform Comparison
  • Module identification
  • Purchase recommendation
  • License Purchase

Technical Services

  • Implementation
  • Configuration
  • Data Integration
  • Channel Integration
  • Tech Support
  • Upgrades
  • Migration from other platforms

Managed Services

  • Plan, execute and optimize - targeted omnichannel marketing campaigns and journeys
  • Enable omnichannel personalization
  • Streamline marketing automation process
  • Provide journey level insights

Xerago and its UNICA clients are like peas in a pod. Are you one of them? 👨🏻‍💼

You are a Mid to large market brand with enterprise platform needs.  We are a multi-geo, multi service, multicultural marketing company. Not much different from you. 

You are itching to scale. We love to scratch that itch. Benefit mutually by scaling operations. 
 
You systematically pursue business growth. You didn’t get big without hustling. Much like us. 

So, will you push us to keep pace?  To do more?  Do better? Yes?  We like you already.

Why choose Xerago for marketing with Unica? 10 reasons.

Xerago is a Unica savant. 🧐

Xerago is a Unica savant
Xerago is a Unica savant

Xerago runs Marketing, MarTech and Analytics on Unica. On full stack Unica. Or on Unica modules forming part of a best-of-breed stack. Either way, we get them working together efficiently. And deliver on business and marketing objectives.

Xerago’s superpower? Reversing failed Unica implementations. ⏮️

Unica is powerful. But it needs to feed on the right data sources. And integrate with downstream systems. Unica offers native connectivity with some systems. Link connectors with others. Still more integrations call for our out-of-the-box solutions.

Xerago has solved complex challenges relating to Unica surround system integration. We possess the necessary thinking and executing skills. We got Unica integrated into a seemingly incompatible community edition of MySQL for a leading WedTech business. We assisted a large bank with getting Unica talking to Oracle Siebel CRM.

Sure as eggs, Xerago picks the right tool for a purpose. 🛠️

A tool is defined by its core purpose. However, mid to large market enterprises end up using many that are duplicates of varying efficiencies. Or just redundant. And they continue to be used, despite poor results.

When tasked with providing marketing services on Unica, Xerago picks the best fit from one or more available tools, for one or more marketing outcomes. 

Consider this client - a major Middle Eastern bank - who was sold a full stack Unica, when all they wanted was an email marketing platform! We could integrate Unica into their marketing workflow. And accelerate ROI to boot.

We are Marketing First. With tech, analytics, and communication on leash. 🥇

Xerago is not a tech company with a marketing add-on. Xerago is a marketing firm first, with strong tech, analytical and communication competencies. Which is how it ought to be, because marketing automation needs a holistic approach.

This combination of capabilities makes us unique among our peers.

Let us patch your tools together, fit them into your marketing workflows, build cases for usage, and provide ongoing marketing services. Let us extract full marketing potential from your Unica investments.

Implementation, not installation. 🏗️

To realize Unica’s full potential, it must be Implemented. Not just installed. Don’t expect miracles from a system integrator’s by-the-book installation. It barely scratches the surface. To get Unica fired to full potential, work with Xerago. 

Xerago’s Unica implementation will align it to your specific marketing workflows, to your unique processes, and to your marketing philosophy. 

A Singapore bank client was unable to sign-off on a Unica installation. Xerago defined the acceptance criteria to ensure the platform’s broad-ranging use by marketing end users. We successfully cleaned up and completed the implementation.

We dog food our implementation. Or eat it. 🤜🏻 🤛🏻

Unlike some, we do not see the Unica implementation as just configuring WebSphere or MySQL or writing Cron Jobs. 

Xerago not just implements Unica. We also use the installed platform to demonstrate value. We do this by running actual targeted campaigns on your outbound and inbound channels. 

This walking the talk is beyond the abilities of most marketing companies. And definitely not tech companies claiming to be marketing folk. 

If we’ve implemented it, we’ll dogfood it.  Woof!

Xerago has a double PhD. in Unica. 🎓

We are not just another generic HCL partner. We partner solely with HCL UNICA. The distinction is in the exclusive focus on marketing products. 

We deep dived into the functionality and dependencies of each Unica module. And on how best to deploy them to boost your marketing efficiencies. 

We pioneered integrating inbound channels for enterprise marketing. This is when our competition was still testing their outbound campaigns. We integrated six inbound channels on Unica Interact for a leading retail bank. This was the world's largest implementation of this kind. An indicator of how deeply we know Unica.

Keeping clients in BAU mode through business transitions 🧑🏻‍💼

Xerago has a large Unica client from back in 2005. Unica was still independently owned. IBM bought it later. And sold to HCL. Sadly, client operations get disrupted by every time ownership changes. 

Xerago insulated Unica clients from the tremors of business transition. We worked closer. To come up with solutions on the fly because we were on our own at times. Surely, Xerago did not have a ready strategy for dealing with partner business upheavals. Who does? 

We could pull this off because our vast Unica skills and processes were robust enough to weather such upheavals. With no impact on clients. It was BAU for them.

Xerago has more experience than most in using Unica.

Xerago capabilities on Unica 💪🏼

Xerago has more experience than most in using Unica. To deliver a range of marketing solutions.

Competence on Unica Campaign – Xerago checks all the boxes ✅

  • Implement Unica Campaign.
  • Integrate systems.
  • Ideate campaigns.
  • Create campaign calendar.
  • Segment customers.
  • Orchestrate campaigns.
  • Capture responses.
  • Report performance.
  • Optimize responses

Xerago has processes to set up predictable SLAs and TATs for all campaign related activities. So, campaigns get executed on time, every time.

Xerago uses Unica Campaign to run customer lifecycle campaigns for Dupont, PayPal, and StarHub.

Unica Interact – Xerago’s Omnichannel Omnicompetence. 👍🏻

  • Pre-login website.
  • Post-login website.
  • Mobile app.
  • Call centers.
  • Point-of-sales.
  • ATMs.
  • Kiosks.

Omnichannel isn’t just a buzzword at Xerago. For clients that own Unica Interact, we deliver personalized near real-time communication on these channels. And more. 

We integrated Unica Interact with six inbound channels to maximize communication visibility for a leading Indian retail bank. And timed it for the most customer attention. 

Xerago’s and Unica Optimize – precision Steph Curry would envy 🏀

Xerago worships at the altar of campaign response rates. We take care to ensure the campaigns are relevant. And sent at the right time, through the right channels. Being careful to reduce campaign fatigue through frequency capping. 

How do we do this? By configuring rules on Unica Optimize with interaction history, response details, offer details, time frame, business constraints and marketing objectives. 

We got creative and built a customer life stage model for a leading B2B B2C bank in India. Just so we can showcase the power of Unica Optimize. For campaigns with high customer relevance.

Unica Plan- What Xerago brings to the table? 💁🏻‍♂️

For over a decade Xerago is building marketing processes for Unica using proprietary knowledge systems. Some of these processes were used to fit Unica into marketing workflows. So, when Unica Plan was launched, we just segued our processes into it. We use Unica Plan to plan campaigns, maintain campaign calendars, manage campaign artefacts, coordinate communication and to ensure compliance.

With Unica Plan, Xerago clients get greater visibility for their campaigns and journeys. More control over marketing budgets and expenses. And reduced time to market.
 

Delivering the Unica Value-gain promise - Xerago’s way. 📈

How does Xerago deliver this? We plan and execute journeys and campaigns. On both your inbound and outbound channels. We work on a monthly cycle.  We are always aligned with your marketing priorities. Your marketing goals are always in sight.

A typical monthly cycle

 
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Understand business & marketing priorities for the month

 
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Conceptualize and plan campaigns and journeys

 
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Create and share campaign calendar

 
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Define customer segments and marketing actions

 
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Coordinate and attach creative for campaigns

 
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Schedule & launch campaigns

 
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Track, monitor and report performance

 
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Share learnings and insights from post campaign diagnostics

 
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Repeat month after month

What to expect if Xerago- Unica manage your marketing?

What to expect if Xerago- Unica manage your marketing?

  • Customer lifecycle campaigns and journeys delivered like clockwork
  • Truly omnichannel campaigns, including your inbound channels
  • Accelerated campaign velocity
  • Assured ROI on Unica investments
  • Accelerated marketing velocity
  • Absolute clarity on marketing performance

You are in great company

This is where our halo comes on

Real Life Case Studies

Client

Leading payments service provider

Challenge

Plateaued campaign velocity despite having Unica in place

What we did

  • Campaign management process consulting
  • Campaign workflow streamlining
  • Multichannel enablement
  • Campaign audience expansion (individual + merchants)

Results

5X increase in campaign velocity

Client

 A large private sector bank

Challenge

Poor marketing velocity inhibiting huge growth aspirations

What we did

  • Implemented Unica Enterprise Marketing Stack
  • Enabled multi-channel reach
  • Improved campaign velocity
  • Implemented a customer lifestage model

Results

28% contribution towards portfolio growth

Client

Large multichannel retailer

Challenge

Unable to increase marketing velocity

What we did

  • Helped with Unica stack procurement
  • Implemented Unica
  • Enabled multi-channel reach
  • Provided Technical maintenance
  • Implemented Version upgrades
  • Optimized licenses

Results

100% availability of platforms when needed 

This is where the halo gets bigger

Customer Love 💙

We work with few clients.
Just the good ones.

Schedule a consult if you qualify 👉🏻

Messaging

You have Unica stack in place or looking to invest on Unica platforms

Using brand elements – imagery, copy, and tone.

You have high growth aspirations

Creating Compliance Guidelines.

You want to demonstrate ROI on your Unica investment

Creating Response Content for different Scenarios.

Your annual revenue is $100 Mn or more

Creating Response Content for different Scenarios.

You are actively looking for a Unica partner

Enough reading. Time for action. Here is the CTA.

Please schedule a Consultation so we understand your needs 👋

Service(s) Interested In

Global Office Locations

863 Cabot Lane,
Foster City, CA 94404

Contact Us - Xerago

Unit 201 Lee Wai Commercial Building,
1-3 Hart Avenue, Tsim Sha Tsui Kowloon
Hong Kong

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The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534

Contact Us - Xerago

Building A5, 550 Business Park
Dubai World Central
Dubai-UAE

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1107 Ellora Fiesta, Plot No 8,
Sector 11 Sanpada
Navi Mumbai 400 705

Contact Us - Xerago

80 & 93, Bethel Nagar St,
Industrial Estate, Perungudi,
Chennai,
Tamil Nadu - 600096

Contact Us - Xerago
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Somnium Space

Parcel ID - 197

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Shib Yard

Yard - (-67, -37)

(Coming Soon)

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Infinity Void

PARCEL NO. A-9/2

(Coming Soon)

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Upland

5219 CIMARRON ST LOS ANGELES, CA

(Coming Soon)

863 Cabot Lane,
Foster City, CA 94404

Contact Us - Xerago

Unit 201 Lee Wai Commercial Building,
1-3 Hart Avenue, Tsim Sha Tsui Kowloon
Hong Kong

Contact Us - Xerago

The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534

Contact Us - Xerago

Building A5, 550 Business Park
Dubai World Central
Dubai-UAE

Contact Us - Xerago

1107 Ellora Fiesta, Plot No 8,
Sector 11 Sanpada
Navi Mumbai 400 705

Contact Us - Xerago

80 & 93, Bethel Nagar St,
Industrial Estate, Perungudi,
Chennai,
Tamil Nadu - 600096

Contact Us - Xerago
Metaverse

Somnium Space

Parcel ID - 197

Metaverse

Shib Yard

Yard - (-67, -37)

(Coming Soon)

Metaverse

Infinity Void

PARCEL NO. A-9/2

(Coming Soon)

Metaverse

Upland

5219 CIMARRON ST LOS ANGELES, CA

(Coming Soon)