SAS has 9000+ partners. Why choose Xerago.
You can’t do better to data-drive your marketing decisions than with SAS Analytics and Marketing products. However, most marketers are neither aware of, nor use the platform to its full extent. You need a marketing specialist like Xerago to do that for you.
SAS Marketing Solutions – Is it marching to your drummer? 
Are you able to do all these with your SAS platforms? Doing more? We are guessing not.
The secret to success with SAS Marketing Solutions? A walking partner. 
It's unlikely SAS implementations by system integrators will sufficiently assuage your marketing challenges. Implementation is only the beginning of a long journey. One you walk with a marketing partner who knows SAS intimately.
A partner not overwhelmed by SAS’s myriad features. And knows to implement SAS to the full potential of its design. Fits specific SAS capabilities into your marketing workflows. A marketing partner who understands your marketing and contextualizes the SAS ecosystem to it. And the multi-disciplinary chops to connect the dots.
Someone like Xerago.
Xerago - SAS Silver Partner
Xerago has used SAS since its inception in 2005. Building predictive models and Marketing Analytics solutions for global brands. Afterall SAS powers analytics of most of the Fortune 5000 brands.
So, when SAS launched marketing solutions, we took it like fish to water. Xerago is helping large enterprises realize value from SAS Marketing Solutions investments.
It's no surprise that we are a SAS Silver Partner.
Everything SAS. End-to-end services. 
Advisory
- Needs Analysis
- Discovery
- Platform Comparison
- Module identification
- Purchase recommendation
- License Purchase
Technical Services
- Implementation
- Configuration
- Data Integration
- Channel Integration
- Tech Support
- Upgrades
- Migration from other platforms
Managed Services
- 360° analytics, data visualization and reporting
- Omnichannel marketing campaigns and journeys - Plan, execute and optimize
- Build one view of customers
- Orchestrate marketing workflows
- Build and maintain analytical models
What does it take to be Xerago’s SAS client? 
You are a Mid to large market brand with enterprise platform needs. You will benefit from the scale of services we offer on SAS platforms. Smaller brands and startups typically don’t require this scale of services.
You pursue business growth aggressively. As do we. Our growth doesn’t happen if our clients don’t have a similar appetite. Will you push us to keep pace? To do more? Do better? Yes? We like you already.
Why choose Xerago to manage your marketing with SAS Marketing Solutions?
Read on. We’re betting you’ll be soon asking – Why Not!
The SAS stack. Just one of many we know well. 
In Xerago’s long experience we find that some platforms have features that are superior to those in other platforms. And some not so much. We work with most marketing platforms; we know the module dependencies that need to be configured to extract best value. We see the strengths of SAS’ modules as well. And importantly, their weaknesses too.
This is important for you to know. We are not so fixated on any platform that we are blind to its realities. What we are fixated about, however, is doing what it takes, so your marketing objectives are met.
We know the entire SAS marketing stack. Module by module.
Xerago knows the SAS marketing stack. And its modules. Inside and out.
We use SAS CI 360 (erstwhile SAS Campaign) to manage extremely complex campaigns for SBI, the largest Indian bank. And the SAS Visual Analytics to build business intelligence reports for Shriram General Insurance. Or the SAS Modeler to build churn and cross-sell models for Idea Cellular (now Vodafone Idea-V!).
Xerago’s Expertise on SAS Customer Intelligence 360 Solution
We know the entire SAS marketing stack. Module by module.
Xerago’s Expertise on SAS Customer Intelligence 360 Solution
Xerago knows the SAS marketing stack. And its modules. Inside and out.
We use SAS CI 360 (erstwhile SAS Campaign) to manage extremely complex campaigns for SBI, the largest Indian bank. And the SAS Visual Analytics to build business intelligence reports for Shriram General Insurance. Or the SAS Modeler to build churn and cross-sell models for Idea Cellular (now Vodafone Idea-V!).
MarTech Success = SAS + Upstream & Downstream Systems 
No enterprise marketing cloud works in a vacuum. SAS included. They must be integrated with up and downstream systems. But many SAS implementations are botched at this stage.
Xerago is vastly experienced in implementing SAS Marketing Platforms, integrate data sources and channels and orchestrate processes for effective usage.
We built data marts and managed campaigns for SBI, India's largest bank, by linking diverse data sources to SAS Campaign. We integrated SAS Event Stream Processing with Adobe Campaign for Hong Leong Bank, to deliver hyper-personalized messages.
Sluggish SAS? Xerago will unstick the throttle. 
Is your SAS Marketing stack sluggish? Is it the tools? Or mastery over them? Maybe it is the environment. Chances are we’ve fixed it before.
Systems slow due to Tech gaps. Like integrating data sources or surround systems. Or Business gaps. Such as poor understanding of the product. Or of tools to convert marketing goals into actionable tasks.
Most systems crawl due to Process gaps – In bringing tools into the workflow. Or rendering business goals into actionable plans.
Xerago’s 360° implementation of existing modules helps fill the gaps. So, enterprises realize full value of their SAS CI 360 subscription.
Repurposing tools sans purpose 
Enterprise MarTech tools have similar features, but of differing competency. Adding to Martech bloat. To be fair, there are many operational reasons for holding sub-optimal tools.
Xerago has extensive experience in picking the best fit from one or more available tools, for one or more marketing outcomes. We are almost clairvoyant at this. With SAS CI 360 and other stacks.
A Malaysia bank client already had the choice of two platforms to track events. Adobe Analytics and SAS Event Stream Processing. After exhaustive need analysis Xerago picks the SAS module as better suited for desired outcomes.
Xerago’s superpower - integrating incompatible systems 
Over time, businesses discover that much capital is locked in tools that are no longer compatible. Purchased from different, often competing vendors. So, they do not work cohesively either.
Xerago will pull out all stops to find hacks and workarounds from its technical and marketing arsenal. And stitch these disparate systems together. We even have the competence to develop our own integration solutions when none exist natively. Expect your tools to return to being a purposeful unit that is aligned with your marketing needs.
Marketing is our first name 
Xerago is a marketing company first. And last.
But we bring along an armory of Tech, Analytics and Communication when providing managed marketing solutions. We are one-of-a-kind, that way.
This unique combination of cross-functional thinking and doing skills - It lets us patch your tools together, repurpose them, remove redundancies, and integrate platforms with up-and-downstream systems. It lets us do everything needed to extract full marketing potential from your SAS investments.
Xerago is not a tech company in marketing. Xerago is a marketing company. But we bring along our not unsubstantial MarTech competence.
We let our implementation do the talking 
Xerago doesn’t see SAS implementation as just a technical configuration of modules. We understand what your marketing teams - the end users – need and your marketing workflows. And work our way backwards. Implementing to meet their outcomes.
So, we usually let our implementation do the talking. Especially when mandated to use the SAS implementation to demonstrate marketing velocity and effectiveness. Then, activities like - running omnichannel customer lifecycle campaigns and journeys, generating business intelligence reports and predictive models - become easy as a walk in the park. And just as pleasurable.
We live and die by our own implementations 
Most of our SAS client engagements begin with the implementation of one, a few, or all modules of SAS CI 360. More often than not, we end up using these modules to deliver marketing solutions.
Our focus has never been about getting the implementation acceptance criteria signed off and moving on. Our focus is to assist you in effectively using various SAS CI 360 modules.
To capture and report customer behavior, activate first-party data, plan and execute omnichannel campaigns, and build statistical models.
Xerago has eyes only for SAS Marketing Solutions. 
We do not have a 360° engagement as SAS partner. Of all the truly fantastic platforms marketed by SAS, we focus only on those that pertain to marketing solutions - SAS Customer Intelligence 360, SAS Visual Analytics, SAS Modeler.
We understand these modules intimately. And know how to deploy them, so you get the most bang for buck invested. Everything else- technology, analytics, communications - are important enablers we have on call.
SAS modules in action
Xerago capabilities on SAS Marketing Solutions
SAS modules in action
Xerago capabilities on SAS Marketing Solutions
SAS Customer Intelligence 360 – What’s on our menu? 
Xerago conceptualizes campaigns and journeys across the entire customer lifecycle.
We use SAS 360 Plan to plan campaigns and journeys. We micro-segment customers, build campaign workflows, and use SAS 360 Engage to relay these campaigns across all your digital channels.
We also build unified views of customers using the SAS Customer Data Platform. And we deliver reports on their behavior using SAS 360 Discover.
We use these modules of SAS Customer Intelligence 360 to run customer lifecycle campaigns and deliver BI reports for State Bank of India and Union Bank of India.
SAS Visual Analytics - Xerago’s hawk eye 
For executives that need specifically generated metrics on their individual dashboards, we can think of no better module than SAS Visual Analytics.
We use it to analyze data, discover hidden insights, anomalies, and opportunities in the process of delivering executive dashboards.
Brands like SBI and Shriram General Insurance are using SAS Visual Analytics business intelligence dashboards built by Xerago.
Xerago and SAS Visual Statistics – in data we trust 
Xerago has been using analytics to solve marketing problems for more than 15 years.
We use SAS Visual Statistics to do exploratory data analysis, determine influencing variables, choose the right algorithms, and build and train models targeting various objectives.
We have used SAS Visual Statistics (SAS Modeler) to build churn and cross-sell models for Idea Cellular (now Vodafone Idea- Vi).
Xerago and SAS Event Stream Processing – Everything’s Event-ual 
When it comes to planning and executing event driven marketing campaigns, we use the capabilities of SAS Event Stream Processing.
Xerago will connect, decipher, cleanse and understand streaming data to do this.
As we speak, a leading Malaysian telco is leveraging customer events for campaigns using our implementation of SAS Event Stream Processing.
SAS Marketing Solutions – Xerago’s Value-gain promise 
We plan and execute omnichannel campaigns and customer journeys. We deliver you reports on customer behavior. We deliver business intelligence reports. We build statistical models targeting specific marketing objectives.
We do all these on a monthly cycle. All our efforts are aligned with your marketing priorities. Your marketing goals are always in sight.
SAS Managed Solutions – Xerago Workflow
Understand business & marketing priorities for the month
Prioritize campaign, reporting and modelling needs
Align on BI reporting metrics, frequency, campaigns and models
Build campaigns, reports and models
Schedule & launch campaigns
Share scheduled and ad hoc BI reports
Track, monitor and report campaign performance
Share learnings and insights from post campaign diagnostics
Repeat month after month
Xerago. A great company. In great company
Xerago- SAS managed solutions. What can you expect?
- Seamless management of customer lifecycle campaigns and journeys
- Real-time marketing response to customer actions
- Hyper-personalized audience engagement
- Certainty in marketing actions
- Timely and data-driven business decisions
- Assured ROI on SAS investments
Xerago- SAS managed solutions. What can you expect?
- Seamless management of customer lifecycle campaigns and journeys
- Real-time marketing response to customer actions
- Hyper-personalized audience engagement
- Certainty in marketing actions
- Timely and data-driven business decisions
- Assured ROI on SAS investments
This is where our halo comes on
Real Life Case Studies
Client
Leading public sector bank
Challenge
Migrate from existing marketing automation platform
What we did
- Procure SAS CI 360
- Implement SAS CI 360
- Connect with data warehouse
- Streamline processes
- Migrate existing campaigns
- Create new campaigns
Results
23% reduction in campaign TAT
Client
A large Malaysian private sector bank
Challenge
Expedite marketing response
What we did
- Connect SAS Event Stream Processing with Adobe Campaign
- Determine high value events
- Map marketing responses
- Execute event driven campaigns
Results
28% increase in responses vis-à-vis batch campaigns
Client
Fast growing general insurance company
Challenge
Limited visibility in marketing performance
What we did
- Procure SAS Visual Analytics
- Implement SAS Visual Analytics
- Build reporting data marts
- Build reporting templates
- Ongoing BI reporting
Results
100% visibility in to marketing performance
We work with few clients.
Just the good ones.
Schedule a consult if you qualify 
You have SAS stack in place or looking to invest in SAS platforms.
You have high growth aspirations.
You want to demonstrate ROI on your SAS investment.
Your annual revenue is $100 Mn or more.
You are actively looking for a SAS partner.
Enough reading. Time for action. Here is the CTA.
Please schedule a Consultation so we understand your needs 👋
Global Office Locations
2570 N. First Street, Suite 200,
San Jose, CA 95131.
Unit 201 Lee Wai Commercial Building,
1-3 Hart Avenue, Tsim Sha Tsui Kowloon
Hong Kong
The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534
1107 Ellora Fiesta, Plot No 8,
Sector 11 Sanpada
Navi Mumbai 400 705
80 & 93, Bethel Nagar St,
Industrial Estate, Perungudi,
Chennai,
Tamil Nadu - 600096
(Coming Soon)
2570 N. First Street, Suite 200,
San Jose, CA 95131.
Unit 201 Lee Wai Commercial Building,
1-3 Hart Avenue, Tsim Sha Tsui Kowloon
Hong Kong
The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534
1107 Ellora Fiesta, Plot No 8,
Sector 11 Sanpada
Navi Mumbai 400 705
80 & 93, Bethel Nagar St,
Industrial Estate, Perungudi,
Chennai,
Tamil Nadu - 600096
(Coming Soon)