SAS has 9000+ partners. Why choose Xerago.

You can’t do better to data-drive your marketing decisions than with SAS Analytics and Marketing products. However, most marketers are neither aware of, nor use the platform to its full extent. You need a marketing specialist like Xerago to do that for you.

SAS Marketing Solutions – Is it marching to your drummer?

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sas marketing

Are you able to do all these with your SAS platforms? Doing more? We are guessing not.

The secret to success with SAS Marketing Solutions? A walking partner.

It's unlikely SAS implementations by system integrators will sufficiently assuage your marketing challenges. Implementation is only the beginning of a long journey. One you walk with a marketing partner who knows SAS intimately.

A partner not overwhelmed by SAS’s myriad features. And knows to implement SAS to the full potential of its design. Fits specific SAS capabilities into your marketing workflows. A marketing partner who understands your marketing and contextualizes the SAS ecosystem to it. And the multi-disciplinary chops to connect the dots.
Someone like Xerago.

Xerago - SAS Silver Partner

Xerago has used SAS since its inception in 2005. Building predictive models and Marketing Analytics solutions for global brands. Afterall SAS powers analytics of most of the Fortune 5000 brands.

So, when SAS launched marketing solutions, we took it like fish to water. Xerago is helping large enterprises realize value from SAS Marketing Solutions investments.

It's no surprise that we are a SAS Silver Partner.

Everything SAS. End-to-end services.

Advisory

  • Needs Analysis
  • Discovery
  • Platform Comparison
  • Module identification
  • Purchase recommendation
  • License Purchase

Technical Services

  • Implementation
  • Configuration
  • Data Integration
  • Channel Integration
  • Tech Support
  • Upgrades
  • Migration from other platforms

Managed Services

  • 360° analytics, data visualization and reporting
  • Omnichannel marketing campaigns and journeys - Plan, execute and optimize
  • Build one view of customers
  • Orchestrate marketing workflows
  • Build and maintain analytical models

What does it take to be Xerago’s SAS client?

You are a Mid to large market brand with enterprise platform needs.  You will benefit from the scale of services we offer on SAS platforms. Smaller brands and startups typically don’t require this scale of services. 

You pursue business growth aggressively. As do we. Our growth doesn’t happen if our clients don’t have a similar appetite. Will you push us to keep pace? To do more? Do better? Yes? We like you already.

Why choose Xerago to manage your marketing with SAS Marketing Solutions?

Read on. We’re betting you’ll be soon asking – Why Not!

We know the entire SAS marketing stack. Module by module.

Xerago knows the SAS marketing stack. And its modules. Inside and out.

We use SAS CI 360 (erstwhile SAS Campaign) to manage extremely complex campaigns for SBI, the largest Indian bank. And the SAS Visual Analytics to build business intelligence reports for Shriram General Insurance. Or the SAS Modeler to build churn and cross-sell models for Idea Cellular (now Vodafone Idea-V!).

We know the entire SAS stack. Relevant for Marketing.

Xerago’s Expertise on SAS Customer Intelligence 360 Solution

We know the entire SAS marketing stack. Module by module.

We know the entire SAS stack. Relevant for Marketing.

Xerago’s Expertise on SAS Customer Intelligence 360 Solution

Xerago knows the SAS marketing stack. And its modules. Inside and out.

We use SAS CI 360 (erstwhile SAS Campaign) to manage extremely complex campaigns for SBI, the largest Indian bank. And the SAS Visual Analytics to build business intelligence reports for Shriram General Insurance. Or the SAS Modeler to build churn and cross-sell models for Idea Cellular (now Vodafone Idea-V!).

MarTech Success = SAS + Upstream & Downstream Systems

No enterprise marketing cloud works in a vacuum. SAS included. They must be integrated with up and downstream systems. But many SAS implementations are botched at this stage.

Xerago is vastly experienced in implementing SAS Marketing Platforms, integrate data sources and channels and orchestrate processes for effective usage.

We built data marts and managed campaigns for SBI, India's largest bank, by linking diverse data sources to SAS Campaign. We integrated SAS Event Stream Processing with Adobe Campaign for Hong Leong Bank, to deliver hyper-personalized messages.

Repurposing tools sans purpose

Enterprise MarTech tools have similar features, but of differing competency. Adding to Martech bloat. To be fair, there are many operational reasons for holding sub-optimal tools.

Xerago has extensive experience in picking the best fit from one or more available tools, for one or more marketing outcomes. We are almost clairvoyant at this. With SAS CI 360 and other stacks.

A Malaysia bank client already had the choice of two platforms to track events. Adobe Analytics and SAS Event Stream Processing. After exhaustive need analysis Xerago picks the SAS module as better suited for desired outcomes.

We let our implementation do the talking

Xerago doesn’t see SAS implementation as just a technical configuration of modules. We understand what your marketing teams - the end users – need and your marketing workflows. And work our way backwards. Implementing to meet their outcomes.

So, we usually let our implementation do the talking. Especially when mandated to use the SAS implementation to demonstrate marketing velocity and effectiveness. Then, activities like - running omnichannel customer lifecycle campaigns and journeys, generating business intelligence reports and predictive models - become easy as a walk in the park. And just as pleasurable.

We live and die by our own implementations

Most of our SAS client engagements begin with the implementation of one, a few, or all modules of SAS CI 360. More often than not, we end up using these modules to deliver marketing solutions.

Our focus has never been about getting the implementation acceptance criteria signed off and moving on. Our focus is to assist you in effectively using various SAS CI 360 modules.

To capture and report customer behavior, activate first-party data, plan and execute omnichannel campaigns, and build statistical models.

Xerago has eyes only for SAS Marketing Solutions.

We do not have a 360° engagement as SAS partner. Of all the truly fantastic platforms marketed by SAS, we focus only on those that pertain to marketing solutions - SAS Customer Intelligence 360, SAS Visual Analytics, SAS Modeler.

We understand these modules intimately. And know how to deploy them, so you get the most bang for buck invested. Everything else- technology, analytics, communications - are important enablers we have on call.

Xerago capabilities on SAS Marketing Solutions

SAS modules in action

Xerago capabilities on SAS Marketing Solutions

SAS modules in action

Xerago capabilities on SAS Marketing Solutions

Xerago capabilities on SAS Marketing Solutions

SAS Customer Intelligence 360 – What’s on our menu?

Xerago conceptualizes campaigns and journeys across the entire customer lifecycle.

We use SAS 360 Plan to plan campaigns and journeys. We micro-segment customers, build campaign workflows, and use SAS 360 Engage to relay these campaigns across all your digital channels.

We also build unified views of customers using the SAS Customer Data Platform. And we deliver reports on their behavior using SAS 360 Discover.

We use these modules of SAS Customer Intelligence 360 to run customer lifecycle campaigns and deliver BI reports for State Bank of India and Union Bank of India.

SAS Visual Analytics - Xerago’s hawk eye

For executives that need specifically generated metrics on their individual dashboards, we can think of no better module than SAS Visual Analytics.

We use it to analyze data, discover hidden insights, anomalies, and opportunities in the process of delivering executive dashboards.

Brands like SBI and Shriram General Insurance are using SAS Visual Analytics business intelligence dashboards built by Xerago.

Xerago and SAS Visual Statistics – in data we trust


Xerago has been using analytics to solve marketing problems for more than 15 years.
We use SAS Visual Statistics to do exploratory data analysis, determine influencing variables, choose the right algorithms, and build and train models targeting various objectives.

We have used SAS Visual Statistics (SAS Modeler) to build churn and cross-sell models for Idea Cellular (now Vodafone Idea- Vi).

Xerago and SAS Event Stream Processing – Everything’s Event-ual

When it comes to planning and executing event driven marketing campaigns, we use the capabilities of SAS Event Stream Processing.

Xerago will connect, decipher, cleanse and understand streaming data to do this.

As we speak, a leading Malaysian telco is leveraging customer events for campaigns using our implementation of SAS Event Stream Processing.

SAS Marketing Solutions – Xerago’s Value-gain promise

We plan and execute omnichannel campaigns and customer journeys. We deliver you reports on customer behavior. We deliver business intelligence reports. We build statistical models targeting specific marketing objectives.

We do all these on a monthly cycle.  All our efforts are aligned with your marketing priorities. Your marketing goals are always in sight.

SAS Managed Solutions – Xerago Workflow

 
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Understand business & marketing priorities for the month

 
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Prioritize campaign, reporting and modelling needs

 
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Align on BI reporting metrics, frequency, campaigns and models

 
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Build campaigns, reports and models

 
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Schedule & launch campaigns

 
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Share scheduled and ad hoc BI reports

 
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Track, monitor and report campaign performance

 
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Share learnings and insights from post campaign diagnostics

 
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Repeat month after month

Xerago. A great company. In great company

State Bank of India
Union Bank of India
Shriram General Insurance
RHB Bank
Hong Leong Bank
HSBC
Xerago for providing managed services using SAS. Benefits in a nutshell.

Xerago- SAS managed solutions. What can you expect?

  • Seamless management of customer lifecycle campaigns and journeys
  • Real-time marketing response to customer actions
  • Hyper-personalized audience engagement
  • Certainty in marketing actions
  • Timely and data-driven business decisions
  • Assured ROI on SAS investments

Xerago- SAS managed solutions. What can you expect?

Xerago for providing managed services using SAS. Benefits in a nutshell.

  • Seamless management of customer lifecycle campaigns and journeys
  • Real-time marketing response to customer actions
  • Hyper-personalized audience engagement
  • Certainty in marketing actions
  • Timely and data-driven business decisions
  • Assured ROI on SAS investments

This is where our halo comes on

Real Life Case Studies

Client

Leading public sector bank

Challenge

Migrate from existing marketing automation platform

What we did

  • Procure SAS CI 360
  • Implement SAS CI 360
  • Connect with data warehouse
  • Streamline processes
  • Migrate existing campaigns
  • Create new campaigns

Results

23% reduction in campaign TAT

Client

A large Malaysian private sector bank

Challenge

Expedite marketing response

What we did

  • Connect SAS Event Stream Processing with Adobe Campaign
  • Determine high value events
  • Map marketing responses
  • Execute event driven campaigns

Results

28% increase in responses vis-à-vis batch campaigns

Client

Fast growing general insurance company

Challenge

Limited visibility in marketing performance

What we did

  • Procure SAS Visual Analytics
  • Implement SAS Visual Analytics
  • Build reporting data marts
  • Build reporting templates
  • Ongoing BI reporting

Results

100% visibility in to marketing performance 

We work with few clients.
Just the good ones.

Schedule a consult if you qualify

Messaging

You have SAS stack in place or looking to invest in SAS platforms.

Using brand elements – imagery, copy, and tone.

You have high growth aspirations.

Creating Compliance Guidelines.

You want to demonstrate ROI on your SAS investment.

Creating Response Content for different Scenarios.

Your annual revenue is $100 Mn or more.

Creating Response Content for different Scenarios.

You are actively looking for a SAS partner.

Enough reading. Time for action. Here is the CTA.

Please schedule a Consultation so we understand your needs 👋

Service(s) Interested In

Global Office Locations

2570 N. First Street, Suite 200,
San Jose, CA 95131.

Contact Us - Xerago

Unit 201 Lee Wai Commercial Building,
1-3 Hart Avenue, Tsim Sha Tsui Kowloon
Hong Kong

Contact Us - Xerago

The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534

Contact Us - Xerago

1107 Ellora Fiesta, Plot No 8,
Sector 11 Sanpada
Navi Mumbai 400 705

Contact Us - Xerago

80 & 93, Bethel Nagar St,
Industrial Estate, Perungudi,
Chennai,
Tamil Nadu - 600096

Contact Us - Xerago
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Somnium Space

Parcel ID - 197

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Shib Yard

Yard - (-67, -37)

(Coming Soon)

Metaverse

Infinity Void

PARCEL NO. A-9/2

(Coming Soon)

Metaverse

Upland

5219 CIMARRON ST LOS ANGELES, CA

(Coming Soon)

2570 N. First Street, Suite 200,
San Jose, CA 95131.

Contact Us - Xerago

Unit 201 Lee Wai Commercial Building,
1-3 Hart Avenue, Tsim Sha Tsui Kowloon
Hong Kong

Contact Us - Xerago

The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534

Contact Us - Xerago

1107 Ellora Fiesta, Plot No 8,
Sector 11 Sanpada
Navi Mumbai 400 705

Contact Us - Xerago

80 & 93, Bethel Nagar St,
Industrial Estate, Perungudi,
Chennai,
Tamil Nadu - 600096

Contact Us - Xerago
Metaverse

Somnium Space

Parcel ID - 197

Metaverse

Shib Yard

Yard - (-67, -37)

(Coming Soon)

Metaverse

Infinity Void

PARCEL NO. A-9/2

(Coming Soon)

Metaverse

Upland

5219 CIMARRON ST LOS ANGELES, CA

(Coming Soon)