Campaign Management

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Helping You Run High-Performance, Omni Channel Campaigns, at Scale

We run campaigns for prospects as well as customers

  • We source, enrich, profile, score, nurture and target prospects for conversion.
  • We micro-segment existing customers and determine the next best action for retention, growth, satisfaction and engagement.

The scope of Campaign Management involves

  • Conceptualizing new campaigns and finalizing a campaign calendar
  • Micro-segmenting prospects and customers with behavioural and demographic data
  • Maximizing responses by optimizing influencing variables
  • Designing, developing and tagging creatives and landing pages
  • Planning and creating simple and complex Omni channel customer journeys
  • Launching campaigns and tracking responses

How Campaign Management Works

You set the campaign strategy. We will use our people, processes and technologies to plan and execute high-performance campaigns, fast.

We are platform-agnostic. We use your existing campaign management platforms. Where needed, we deploy our own campaign management stack.

By implementing experience gained over the past 15+ years in managing 1000s of campaigns for leading brands, Xerago offers a range of benefits that every marketer wishes for.

Analytical Orientation for High Response Rates

Our ability to dissect prospects and customers into finely-crafted micro-segments results in better targeting and higher responses.

Operational Agility for Increased Campaign Velocity

Our ability to reuse creatives, campaign templates and journeys results in a faster execution of campaigns

End-to-End Operations for Strategic Freedom

Our ability to handle the entire gamut of campaign management operations from planning to optimization allows you to focus purely on strategic aspects.

We Manage Campaigns For

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What our Customers are Saying

Based on Post Campaign Diagnostic (PCD) done by Analytics Team, our campaigns have successfully improved retention rate as churn rate in [M+1] and [M+2] is close to zero.
Without your support, it could not be such a CHAMPION campaign!

Roziana Binti AB Karnim
Campaign Manager, Retention - Celcom

Success Stories

Acoustic Managed Services For Deutsche Bank

Acoustic Integration With Unica Campaign And Interact For DBS Bank

Acoustic Implementation For Ekshot

Looking For a Partner to Manage your Campaigns?
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    Campaign Management is one of the key aspects of marketing transformation in a Marketing CoE.

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