You need to use a newer browser for many features in this website to work properly.×
Xerago has the capability to plan, prioritize, develop, execute and optimize hundreds of marketing campaigns, across the customer lifecycle, seamlessly, every single day.
Campaigns Targeting existing customers
The scope of Xerago’s Campaign Management Solutions include:
Xerago works for 15+ years now, providing integrated solutions to several leading brands.
We manage thousands of campaigns, across a wide array of platforms. Consequently, we have the capability to craft customized, result-oriented strategies for you.
Here are three powerful reasons why Xerago should be your marketing partner, and how they underpin the success of your campaign.
If you believe that a high response rate from prospects and customers is the barometer of a campaign’s success, then Xerago’s data oriented approaches will deliver this.
Target audiences are micro-segmented based on demographic, behavioral and psychographic profiles. Xerago’s ability to finely-craft micro-segments and optimize data, is what contributes most to better targeting and higher responses.
Over the years Xerago’s operational processes have evolved to be agile - repeatable yet flexible, fungible and adaptable. This operational agility comes from the following elements:
Program Cadence: Issues and fixes are promptly highlighted as a result of frequent and timely meetings to monitor pre and post-execution stages.
Program Governance: On-time-everytime execution of campaigns is monitored by Xerago’s Program Governance Model.
Program Management Platform: Xerago uses a home-grown Program Management Platform that unifies campaign briefing, status updates and performance review.
Interaction Model: Faster reviews, iterations and approvals are achieved by pre-defining the entire workflow for all campaign management activities and assigning parity in roles-responsibilities.
Capacity Planning: The ideal campaign team size is based on projected volume and SLAs, with transparent reporting of bandwidth utilization.
Unlike point solution providers, Xerago does not offer piecemeal services. We have end-to-end campaign management services, covering strategy, tactics and operations. Xerago takes over the bulk of the operational work from marketers. So they can focus on creating innovative value propositions. We manage end-to-end operations so you can have strategic freedom.
Xerago has the strategic experience to create customer life-stage campaigns with predetermined ‘Next Best Action’ options for hundreds of behavioral micro-segments across industries.
Xerago executes marketing tactics such as scalable creative development, exposure optimization, response maximization and an effective contact governance policy.
Xerago has the ability to execute campaigns at scale, while being platform agnostic. This derives from standardized campaign management processes involving SLAs and campaign artifacts, and splitting of roles and responsibility in managing campaigns.
Here are some of our clients for whom we managed and delivered successful data-driven, multi-channel campaigns
Our Account Manager will get in touch. Our sales engagement will be low-touch, non-pushy and led by senior folks who will respect your time as much as they expect you to respect theirs. .
Campaign Management in CRM refers to planning, budgeting, developing, executing, tracking and optimizing campaigns targeted at existing customers across multiple channels such as email, SMS, mobile push notification, in-app notification etc.
Campaign Management in advertising refers to planning, budgeting, developing, executing, tracking and optimizing campaigns targeted at prospects to create awareness or influence them and convert in to customers across paid search ads, paid social ads, programmatic display ads and native ads.
A successful digital campaign management starts with understanding the audience, their mind state, their drivers of interest and then finding out where they would spend their time on the internet. A good campaign management service agency/tool could help you plan, design, execute, track and optimize campaign responses.
Certain campaign management agencies offer Campaigns as a service where the agency brings the required tools, technologies and skillsets to plan, design, develop, schedule, track, report and optimize campaigns.
Marketing Campaign management software is an on premise or cloud based application that help you run advanced digital campaigns across channels. When you follow campaign management best practices with these software you would be able to drive responses.
Step 1: Set your goals/target to be achieved
Step 2: Find a right campaign management services/tools/software
Step 3: Create a campaign budget and make a checklist and strategy for campaign management
Step 4: Monitor the campaign performance to ensure whether it’s going in right way or not
Step 5: Optimize the campaign based on the insights collected
The role of a Campaign Management service agency is to implement a campaign management platform followed by setting up a campaign management process and help plan, design, execute, track and optimize responses on an ongoing basis.
Salesforce marketing Cloud is a popular cloud based marketing platform used by brands of varied sizes to plan, design, execute, track and optimize multichannel campaigns. The platform has modules such as Journey Builder, Email Studio, Mobile Studio, Advertising Studio, Social Studio and Web Studio.
A Campaign Manager is expected to plan and execute campaigns that include setting up a campaign calendar, co-ordinate with business team to define audience, manage campaign developers to create workflows and coordinate with creative developers to develop creative for campaigns while ensuring campaign management best practices are neatly followed for campaign success.
Email campaign management is also called as email marketing. This refers to using email as the primary and only channel to relay marketing campaigns. This type of campaigns are preferred when brands have access to only the email address of the audiences. A carefully thought out email campaign delivers great Return on Investment (ROI).
This might be a good time to check out our other services