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Campaign Management


Seamlessly plan, prioritize, develop, execute and optimize hundreds of marketing campaigns across the customer lifecycle simultaneously, every day.

We run campaigns targeting Prospects as well as Customers


  • Source prospects
  • Enrich prospect information
  • Drive opt-ins
  • Score leads
  • Run lead nurturing campaigns
  • Convert leads into customers


  • Micro-segment existing customers and determine the next best action for each of them
  • Activate
  • Engage
  • Retain
  • Grow
  • Satisfy

The scope of campaign management involves

  • Micro-segmentation: Break down conventional demographic and product ownership based audience segments further into a number of behaviorally similar cohorts where each cohort offers an opportunity for a unique marketing action / response.
  • Campaign Conceptualization: Arrive at a list of possible marketing actions that can be taken on each identified micro-segment across customer life stages, present those as campaigns and schedule the campaign calendar.
  • Journey Design: Plan and create Omni channel customer journeys that are simple or complex; in real-time or scheduled; one-time or recurring as required and include the required inclusion and exclusion audience.
  • Creative Design: Design and develop Omni channel creatives and landing pages with communication that resonates with the target micro-segment while ensuring personalization blocks and tracking codes are in place.
  • Campaign Execution: Execute the campaigns on scheduled dates while ensuring contact governance and exposure policies are met to prevent fatigue and to ensure each campaign gets the best responses.
  • Response Optimization: Track all the variables that influence campaign responses and run them over response models to maximize the chances of audiences responding to the campaigns.

How Campaign Management Works

With the experience of having worked with several leading brands over the last 15-odd years, managing 1000s of campaigns using various platforms, we are able to craft customized result-oriented strategy for our customers.

Once a campaign strategy based on your business goals is finalized, we will use our people, processes and technologies to plan and execute high-performance campaigns.

Being platform-agnostic, we can work with your existing campaign management platforms.

If required, we deploy.

Analytical Orientation for High Response Rates

Our ability to dissect prospects and customers into finely-crafted micro-segments results in better targeting and higher responses.

Operational Agility for Increased Campaign Velocity

  • Program Cadence: Frequent monitoring at pre-execution and post-execution stages with daily, weekly, fortnightly and monthly meetings for prompt highlighting of issues and fixes
  • Program Governance: Program governance model for on-time execution of campaigns, taking into account any amendments
  • Home-grown Program Management Platform: Unified platform for campaign briefing, status and performance review.
  • Interaction Model: Pre-defined flow of work with roles-responsibilities parity for faster reviews, iterations and approvals
  • Capacity Planning: Ideal campaign team size based on projected volume and SLAs with transparent reporting of bandwidth utilization

End-to-End Operations for Strategic Freedom

  • Unlike point solution providers, Xerago' doesn't offer piecemeal services but a complete set of campaign management services that covers strategy, tactics and operations.
  • Strategic: Customer life-stage campaigns with pre-determined ‘Next Best Action’ for hundreds of behavioral micro-segments across industries
  • Tactical: Executable marketing tactics such as scalable creative development, exposure optimization, contact governance policy setup and response maximization.
  • Operational: Platform agnostic campaign management process involving the standardization of SLAs, artefacts and roles and responsibility split up to facilitate campaign execution at scale
  • With Xerago taking the bulk of the load off from marketers, they can focus on creating innovative value propositions.

You’re in Great Company!

Here are some of our clients for whom we managed and delivered successful data-driven, multi-channel campaigns


What our Customers are Saying


Based on Post Campaign Diagnostic (PCD) done by Analytics Team, our campaigns have successfully improved retention rate as churn rate in [M+1] and [M+2] is close to zero.
Without your support, it could not be such a CHAMPION campaign!


Some Success Stories

Maximizing Campaign Velocity for Starhub

Getting Paypal Out of Campaign Performance Plateau

Managing Customer Value Management Campaigns for Celcom

Explore the Possibility of Setting up Xerago's Marketing CoE to Manage your Marketing Campaigns

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    Campaign Management is One of the Key Aspects of Marketing Transformation in Xerago's Marketing CoE