Strategies for Segmenting Guests for Targeted Campaigns

A Xerago Guide for Hospitality Enterprises

Why do hospitality campaigns need a different approach to segment-based personalization?

Typically, campaign managers make great efforts to deliver at personalization. The spiel is that the product or service will create a positive experience of comfort or utility to a particular aspect of the consumer’s life. And when it’s delivered to the customer, both parties expect (and hope) that this experience is realized.

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