1:1 Marketing Campaigns - Exhaustive Quality Checklist
Xerago believes that if a campaign is well-conceived and meticulously executed, it should succeed. But not all do. We both know this.
We hold that if a campaign still falters, it’s at the altar of tactical execution. For want of sufficient attention to detail at crunch time. The small but significant boxes that need to be checked just before the campaign is a GO.
Dotting i’s and crossing t's
Unlike in Planning, Campaign Execution occurs in a dynamic atmosphere of moving parts — of people, processes, technology, and infrastructure-all working together to execute their understanding of the campaign vision. And the clock ticks down relentlessly.
A campaign is made unmade in the minutiae of last-mile execution. We are happy to share Xerago’s Campaign Quality Checklist–free for you to use. A resource our client’s campaign team constantly refer to in the final days. Sanity checks to ensure no items are missed in the flurry and distraction of the countdown to launch.
The Xerago Campaign Quality Checklist
If you are launching a campaign. Or have had a few unsatisfactory ones earlier and want to tighten the implementation process. Or are you looking to improve the overall quality of the campaign delivery? This is the resource for you.
Some of the important heads covered by Xerago’s Campaign Quality Checklist are:
- Campaign -Design and the Docket
The campaign brief, outputs, workflows, and calendar are in the Docket. Its what gets communicated to the campaign team. Any loss in translation here, and it skews the entire campaign. Our resource starts with making sure this doesn’t happen.
- Segmentation check
A successful campaign should not feel like spam. Making sure the campaign communication goes to the right people. At just the right times. And not to the wrong ones. And no regulations are broken when drawing from customer databases.
- Branding consistency across creatives and communication channels
This is what the target customer sees. On email or mobile. How do you make sure its your best face? Creatives, often coming from a different team, are just plugged in. This resource has specific checkpoints to ensure everything is perfect. The formatting, message, and layout, quality of links, quality of contact information, and final rendering. The customer will associate creative clarity with your brand.
and a multitude other last-mile checks.
There are campaigns. And there are Campaigns.
Every strategically planned tactically executed campaign succeeds. (We know this. From running a ton of them. Check how we do it.) And its weakest link is last-mile performance when the rubber hits the tarmac. We urge you to really pay attention here. ‘Cos it ain’t over until the proverbial fat lady breaks out into song over your brand! 😀
Thanks for dropping by. Please do download Xerago’s Campaign Quality Checklist after sharing a few details with us. Just so we know who you are. We don’t won’t share your data. Thank you.