Manage your Middle Of Funnel.
Disrupt your Digital Presence.
Digital Presence Management Solutions
Why you should focus much more on MOFU 
Ads generate attention. Offers and promos drive conversion/action. It's absurd to think people see ads, get floored by the offers, and become customers. Unless you are selling candies.
People see your ads. Research what others are talking about you online. Get interested. Desire your products / services. Then make the final action of buying. If your MOFU is weak, you wasted the cost of buying their attention.
AIDA may be outdated, but not the marketer's need to create desire in the consumer's mind.
Why you should focus much more on MOFU
Ads generate attention. Offers and promos drive conversion/action. It's absurd to think people see ads, get floored by the offers, and become customers. Unless you are selling candies.
People see your ads. Research what others are talking about you online. Get interested. Desire your products / services. Then make the final action of buying. If your MOFU is weak, you wasted the cost of buying their attention.
AIDA may be outdated, but not the marketer's need to create desire in the consumer's mind.
Your website is not enough 
Don't get us wrong. Your audiences may value the info on your branded properties - Websites, Blogs, Forums, Apps and Social Brand Pages. But you need to go further to drive interest and desire.
Your audiences intuitively know your arguments in your digital properties are biased. They will seek corroboration through user comments, opinions, reviews, and ratings online.
Only when you focus on the whole enchilada will your customers move from MOFU to BOFU.
Your website is not enough
Don't get us wrong. Your audiences may value the info on your branded properties - Websites, Blogs, Forums, Apps and Social Brand Pages. But you need to go further to drive interest and desire.
Your audiences intuitively know your arguments in your digital properties are biased. They will seek corroboration through user comments, opinions, reviews, and ratings online.
Only when you focus on the whole enchilada will your customers move from MOFU to BOFU.
Think Digital Presence for MOFU 
Don't limit yourself to your website, blog or Facebook.
Manage your product pages on Yelp, communities on TikTok / Twitter, Ecommerce pages, mobile App Store, reviews and ratings on BBB / G2 / TrustRadius / TripAdvisor / Amazon / FourSquare / Consumer Reports, user comments on Reddit / Google My Business and influencers on Instagram.
The sum of all this - branded, unbranded and earned properties - is your Digital Presence.
Picture your Digital Presence as a whole, not as silos. Create a comprehensive, connected, and cohesive Middle of Funnel.
Xerago helps your MOFU get back its mojo 
Presenting Xerago's Digital Presence Management solution.
Xerago manages e. v. e. r. y aspect of your brand's content, communication, and community interactions. Across channels. Across platforms. Across geographies and cultures.
Wherever your customers roam, they see a coherent, and compelling brand story. All across your digital presence.
Making your MOFU amplify your campaign and conversion goals.
See if you fit the bill 
- You are a mid-market or enterprise brand
- You carry multiple product lines
- Your products and services fall in to considered purchase category
- Your customers rate and review your products on the Internet
- You are particular about brand guidelines and compliance requirements
- You consider digital as a key source of new customer acquisition
Answered Yes to any of the above? Xerago is likely to add substantial value to you.
Scope of Digital Presence Management
Why Xerago
Digital Presence Management Gurus. Dedicated. End-to-End. Agile Processes.
Cross-disciplinary AnalyticaTechnoCommunication Team.
Digital Presence Management Gurus.
Dedicated. End-to-End. Agile Processes.
Cross-disciplinary AnalyticaTechnoCommunication Team.
Unified voice in a fragmented world 
Xerago ensures cohesive messaging across all branded and unbranded properties. So, your target audience has improved communication recall.
We keep content fresh across your digital presence. So, it reflects the current brand stories and aligns with your paid campaigns. While adhering to your brand guidelines.
We acknowledge and manage every social interaction. Seed conversations. Control narratives. Reassure skeptical audiences.
Wherever your prospects go, they are funneled towards your brand goals. 
Create once, publish everywhere 
Most marketers put in substantial effort into crafting the right communication. Using the right images. And making sure the creative is persuasive and powerful.
Sadly, the best creatives still only get limited exposure on a website or a blog. And then rapidly disappear into the great hereafter graveyard of lost creatives.
Xerago ensures that every well-crafted creative gets its rightful day under the sun. Xerago is adept at adapting and publishing it wherever needed. And ensure your best creative has the maximum shot at success.
Content Lifecycle 
We work across the entire content lifecycle to help marketers meet their goals.
Create
Adapt
Tag
Publish
Track
Report Performance
Monitor
Archive
Campaign Aware 
The biggest marketing chasm is the one between Paid and Organic marketing. Neither has any understanding or awareness of what the other is doing. There is so much value when you align these two.
As part of our Digital Presence Management solution, Xerago connects with your acquisition teams. And understand their campaign priorities and communication angles. We adapt and present the same stories contiguously across your digital presence. And make sure your marketing buck creates the loudest BANG!
Squeeze your creatives till the last click 
Xerago creates once and deploy to multiple digital properties. We respect content adaptation and make creatives work hard. As a result, you get multiple benefits. Reduced "fresh new" creatives. Existing response-driving creatives work harder. And all your content assets are made reusable.
Put it down to our cost-conscious roots. We are skin-flinty by nature.
Squeeze your creatives till the last click
Xerago creates once and deploy to multiple digital properties. We respect content adaptation and make creatives work hard. As a result, you get multiple benefits. Reduced "fresh new" creatives. Existing response-driving creatives work harder. And all your content assets are made reusable.
Put it down to our cost-conscious roots. We are skin-flinty by nature.
Nudge your narrative 
Regardless of the best product and marketing efforts, digital audiences will always have their say.
Someone saying nasty stuff about your brand?
We identify and alert you for immediate resolution.
Someone not willing to take sides?
We steer neutral conversations to the positive side.
Someone showing brand love?
We acknowledge and thank them.
Messaging boards silent?
We drop a spark. Seed a conversation.
Xerago has the process and the capacity to plan for managing your brand narrative on the world wild web.
We turn skeptics into fanatics
We tell good brand stories. Again, and again. Across all channels. So that even the most attention deficit, dopamine addled MOFU audience pauses and pays heed.
- Keep messages consistent to reduce dissonance.
- Create opportunities for reinforcing communication.
- Maximize conversion. (Which is what the fuss is all about, anyway.)
Every star in the content galaxy
Xerago creates any kind of digital content you can name. And a few you can't.
- Forms
- Copy
- Posts
- Articles
- Banners
- Polls
- Bite-sized Videos
- Long-form Videos
- Compliance Approved Response Library
- Conversation Narratives
- Infographics
- NFTs
Every channel in the world
We make your digital presence platforms span branded, unbranded, social, and mobile.
And, now also the Metaverse.
Marketing Website
Blog
E-com portal
Web app
Transaction portal
Emails
Branded communities
Mobile Apps
Google Play
App Store
Facebook brand page
Facebook community page
Discord
Snapchat
Third party blogs
Category portal
YouTube
TikTok
E-commerce product pages
Google Reviews
Yelp
Google Maps
Business directories
Aggregator portals
Discussion forums
Open Sea
Rarible
Decentraland
Upland
Earth 2
We don't cover Platform 9 ¾, Kings Cross. 
Plan to production at full throttle 
Xerago has agile, mature processes to handle the entire spectrum of digital presence management activities. We have probably been through this more times than you can count.
The tooling, templates, documents, processes, asset libraries, SLAs and TATs, checklists, and workflows have all been greased and tuned to perfection.
If you hear the throttle revving, that is probably just Xerago stepping on the gas.
We have the capacity. Do you have the velocity?
This is Xerago's typical week. For one client. Just so you have a sense of what we are used to handling.
200+
Portal changes
30+
Digital presence campaigns
50+
New creatives
250+
Creative adaptations
1,000+
Social responses
20+
Conversations seeded
Single vendor partnership saves cost
Xerago gives you one team. Cross functional. Dedicated. Thinkers and doers. Managing your entire digital presence.
- Eliminate redundant skills and workflows
- Synchronized priorities. No conflicts.
- Smarter reuse of assets
- Zero distractions - one team, one goal
- Lower costs than with a multi-partner relationship
One neck to choke. No more vendor disputes.
Multi-geo, multi-ethnic
Xerago has years of experience working with global brands. Managing their digital presence across time zones. And across geographies and cultures. Cohesively connecting digital properties world over.
Hey! We've even got offices running in 5 cities across the globe!
Multi-geo, multi-ethnic
Xerago has years of experience working with global brands. Managing their digital presence across time zones. And across geographies and cultures. Cohesively connecting digital properties world over.
Hey! We've even got offices running in 5 cities across the globe!
Whatever your platforms, we have the tech chops
Xerago Digital Presence Management Capabilities
- Build digital assets for branded and third-party digital properties
- Manage content lifecycle across branded properties
- Manage online communities
- Track and respond to brand mentions
- Manage online reputation
- Seed conversations
Xerago Digital Presence Management Capabilities
- Build digital assets for branded and third-party digital properties
- Manage content lifecycle across branded properties
- Manage online communities
- Track and respond to brand mentions
- Manage online reputation
- Seed conversations
How Xerago Digital Presence Management Works
Understand business & marketing priorities for the month
Create digital presence campaign calendar
Generate and deploy creative for campaigns
Manage content lifecycle as per campaign calendar
Monitor social brand pages and respond to audience comments
Nudge narratives and seed conversations
Track, monitor and report campaign performance
Share learnings and insights from post campaign diagnostics
We are known by the company we keep
Benefits of Managing Your Digital Presence Through Xerago
- Consistent and cohesive brand voice
- Complete adherence to brand and compliance guidelines
- Increased brand credibility and trust
- Positive influence on purchase decisions
- Maximum realization of digital’s potential towards new customer acquisition
This is where the halo gets bigger
Customer love 
I just wanted to drop you a note to thank you and the Xerago team for your effort in getting the Spot website built and live. You speed and expertise was highly valued in this process and I really appreciated the work you did. We've had lots of positive comments on the site in our first week of being in market and I know it only going to get better.
Kirsten Heaps
Senior Marketing Manager
Global Consumer Bank, Citi
Australia
I would like to take this time to thank the team on a job well done. We have moved so many pages to PROD within a short period of time over the last couple of months. I believe this is the fastest TAT across different Geos since the start of our engagement
Saiful Adli Haris
Sales and Marketing,
APAC/EMEA
Global Consumer Bank, Citi
Singapore
For the 6th time in a row, we won the global finance best internet bank award. A large part of this is due to effort we have put on portal, be it Simplicity or other initiatives and Xerago has been true partners in working with us to get the website to world class standards. We would like to thank you for supporting us to make this happen.
Pradeep Oommen
SVP, Citi India
I would like to take this time to thank the team on a job well done. We have moved so many pages to PROD within a short period of time over the last couple of months. I believe this is the fastest TAT across different Geos since the start of our engagement
Saiful Adli Haris
Sales and Marketing,
APAC/EMEA
Global Consumer Bank, Citi
Singapore
I would like to take this time to thank the team on a job well done. We have moved so many pages to PROD within a short period of time over the last couple of months. I believe this is the fastest TAT across different Geos since the start of our engagement
Saiful Adli Haris
Sales and Marketing,
APAC/EMEA
Global Consumer Bank, Citi
Singapore
I just wanted to drop you a note to thank you and the Xerago team for your effort in getting the Spot website built and live. You speed and expertise was highly valued in this process and I really appreciated the work you did. We've had lots of positive comments on the site in our first week of being in market and I know it only going to get better.
Kirsten Heaps
Senior Marketing Manager
Global Consumer Bank, Citi
Australia
For the 6th time in a row, we won the global finance best internet bank award. A large part of this is due to effort we have put on portal, be it Simplicity or other initiatives and Xerago has been true partners in working with us to get the website to world class standards. We would like to thank you for supporting us to make this happen.
Pradeep Oommen
SVP, Citi India
I would like to take this time to thank the team on a job well done. We have moved so many pages to PROD within a short period of time over the last couple of months. I believe this is the fastest TAT across different Geos since the start of our engagement
Saiful Adli Haris
Sales and Marketing,
APAC/EMEA
Global Consumer Bank, Citi
Singapore
We work with few clients.
Just the good ones.
Schedule a consult if you qualify 
You believe digital presence management is essential for your brand
-
You agree there is value in making substantial changes on your digital channels. Every single day.
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Your annual revenue is $100 Mn or more
-
You have high growth aspirations
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You need a multi-skilled team to manage your digital presence
Enough reading. Time for action. Here is the CTA. 👋
Please schedule a Consultation so we understand your needs
Pssst, want some freebies?
Our tech does not allow us to upload you a coffee. Yet.
While we work on that here are these resources worth more than all the java in the world. It's on us.
Global Office Locations
2570 N. First Street, Suite 200,
San Jose, CA 95131.
Unit 201 Lee Wai Commercial Building,
1-3 Hart Avenue, Tsim Sha Tsui Kowloon
Hong Kong
The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534
1107 Ellora Fiesta, Plot No 8,
Sector 11 Sanpada
Navi Mumbai 400 705
80 & 93, Bethel Nagar St,
Industrial Estate, Perungudi,
Chennai,
Tamil Nadu - 600096
(Coming Soon)
2570 N. First Street, Suite 200,
San Jose, CA 95131.
Unit 201 Lee Wai Commercial Building,
1-3 Hart Avenue, Tsim Sha Tsui Kowloon
Hong Kong
The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534
1107 Ellora Fiesta, Plot No 8,
Sector 11 Sanpada
Navi Mumbai 400 705
80 & 93, Bethel Nagar St,
Industrial Estate, Perungudi,
Chennai,
Tamil Nadu - 600096
(Coming Soon)