Sr.Executive – Digital Marketing

About Xerago

Xerago is a leading global digital impact consulting and services enterprise specialising in integrating digital, technology, and marketing functions for mid-market and large enterprises. With a focus on delivering impactful solutions across all customer-facing digital priorities, we excel in interconnecting practices such as experiences, data, analytics, AI, campaigns, commerce, and content. By addressing strategy, technology, and capability gaps, we streamline processes and experiences to create a digital flywheel that drives transformative outcomes while optimising costs for our clients.

Having offices across San Francisco Bay Area, Singapore, Hong Kong, Dubai, and Mumbai, Xerago has been providing digital impact solutions to achieve sustainable digital success, deliver measurable results, and drive long-term value for our clients, including large brands from automotive, banking, e-commerce, entertainment, healthcare, hospitality, mutual fund, insurance, retail, saas and gaming, telecom, travel and other technology vertical.

Skills:

Mandatory Skills:

• Proven working experience in digital marketing.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush).
• Experience in setting up and optimizing Google Ad campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Desired Skills

• Masters are equivalent degree in marketing or a related field.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

What you’ll be responsible for:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Identifying powerful keywords to drive the most valuable traffic.
• Developing link building strategies.
• Analyzing keywords and SEO techniques used by competitors.
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Plan, execute, and measure experiments and conversion tests.
• Monitor competition for each client and provide suggestions for improvement.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate.

Challenges (also responsible) you’ll be facing in the role:

• Experience in setting up and optimizing Google Ad campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.