Manager – CRM

About Xerago

Xerago is a leading global digital impact consulting and services enterprise specialising in integrating digital, technology, and marketing functions for mid-market and large enterprises. With a focus on delivering impactful solutions across all customer-facing digital priorities, we excel in interconnecting practices such as experiences, data, analytics, AI, campaigns, commerce, and content. By addressing strategy, technology, and capability gaps, we streamline processes and experiences to create a digital flywheel that drives transformative outcomes while optimising costs for our clients.

Having offices across San Francisco Bay Area, Singapore, Hong Kong, Dubai, and Mumbai, Xerago has been providing digital impact solutions to achieve sustainable digital success, deliver measurable results, and drive long-term value for our clients, including large brands from automotive, banking, e-commerce, entertainment, healthcare, hospitality, mutual fund, insurance, retail, saas and gaming, telecom, travel and other technology vertical.

Skills:

Mandatory Skills:

• Experience in Adobe Campaign, SAS, Unica, IBM Infostreams (Any Two tools).
• Expert in coding of any language.
• Good in developing code as well as structure or action plan of work.
• Good in efficient developing campaigns based on client requirement.
• Communication, time management, self confidence, planning of work accordingly and problem solving skills.
• Should be creative, proper planner, decision maker, should be able to delegate work and guide others.
• Should have technical knowledge of marketing tools.
• Should be a certified professional on any one campaign management tool.

Desired Skills:

• Writing complex business logics in SQL and finding the Root cause for complex errors.
• Quality checking of campaign which is developed by other developer and data exploration of campaigns by using SQL.
• Testing the end to end functionality of an application after version up gradation.
• Production migration and automation.
• Writing test cases for testing Unica application after version up gradation.

What you’ll be responsible for:

• Analysis and understand the business requirement from the client and explaining the same to the team members.
• Creation of Architectural design structure of the project.
• Speaking to the clients if logic is not defined properly also suggesting clients to do changes if needed.
• Discussing campaign logic with Campaign manager and explaining same to the developer.
• Analyse and collect all pre-requisite that needs to be available for project development.
• Assisting here in architecting the CRM system, related customizations, portals, and reports to model the client’s organizational process.
• Creation of architecture diagram, helping out the team, sales team on r&d of new areas of development.
• Analysis data warehouse, datamart and its data structure.
• Training New developers about business and tool configurations.
• Helping client to Optimize the table structure by understanding all the needy columns as campaign development and business and removing unwanted data and columns from table.
• Sending reports and other details to managers.

Challenges (also responsible) you’ll be facing in the role:

• Should be flexible to work at any time during production escalation or during critical deliveries.
• Prompt action is required for all the jobs.
• Expected to have flawless delivery.
• Should be ready to attend client calls and understand the requirement/instruction clearly.
• Should be capable to transfer knowledge to others.