Architect – Digital Analytics

About Xerago

Xerago is a leading global digital impact consulting and services enterprise specialising in integrating digital, technology, and marketing functions for mid-market and large enterprises. With a focus on delivering impactful solutions across all customer-facing digital priorities, we excel in interconnecting practices such as experiences, data, analytics, AI, campaigns, commerce, and content. By addressing strategy, technology, and capability gaps, we streamline processes and experiences to create a digital flywheel that drives transformative outcomes while optimising costs for our clients.

Having offices across San Francisco Bay Area, Singapore, Hong Kong, Dubai, and Mumbai, Xerago has been providing digital impact solutions to achieve sustainable digital success, deliver measurable results, and drive long-term value for our clients, including large brands from automotive, banking, e-commerce, entertainment, healthcare, hospitality, mutual fund, insurance, retail, saas and gaming, telecom, travel and other technology vertical.

Skills:

Mandatory Skills:

• Good hands-on experience with Digital Analytics implementations and proficient in one of the following tools: Adobe Analytics, Google Analytics, Matomo Analytics etc.
• Solid understanding of online data capture mechanisms such as tag managers and related technology such as JavaScript
• General understanding on the working of Digital Ecosystem such as Website, Mobile Application, Progressive Web Apps, Single Page Applications, iFrames, Angular and Mobile Accelerated Pages etc.
• Understanding Content Migration Systems and Data Layer
• Ability to troubleshoot or debug previously mentioned systems.
• Good verbal and writing skills to articulate viewpoints.

Desired Skills:

• Familiar with the workings of MarTech and AdTech platforms such as marketing automation, CRMs, CDPs, campaign tools, ad exchanges etc.
• Understanding online optimization and personalization
• Basic understanding on Information Security and Compliances
• Ability to work in team environments as role involves cross-departmental interaction.

What you’ll be responsible for:

• Understanding the Business Requirement well and able to ask the right questions and provide right solutions to the business.
• Analyzing data to understand the opportunities or gaps and use them to deliver website and digital recommendations that add value.
• Own customer requirements with regards to Digital Analytics implementations and deliver on the same.
• Stay abreast of new tools and technologies in the digital space and update the team on the same.