Enabling AEM Success Across Borders from Consolidation to Consistency

Xerago was selected to lead the strategic platform migration, consolidating content operations across markets using Adobe Experience Manager (AEM) as the foundation. But this wasn’t a lift-and-shift exercise; it was a phased transformation calibrated to each geography’s platform maturity, governance readiness, and operational constraints.

The goal was twofold: first, to unify disparate CMS platforms under a scalable AEM framework, and second, to institutionalize content governance, template reusability, and regional agility. Xerago adopted a modular delivery model, orchestrating migrations, validations, and operationalization tracks in parallel, while embedding centralized governance guardrails into local workflows.

Unified Platform Migration in Singapore

In Singapore, the institution was running a deeply entrenched ICMS-based platform. With over 400 live pages spanning retail, credit cards, loans, and investment products, the legacy CMS suffered from brittle structures, limited mobility, and prolonged content turnaround times.

Xerago began by conducting a thorough audit of the ICMS setup, mapping page hierarchies, component dependencies, and content reusability across product lines. A migration roadmap was created to prioritize product and sub-product pages that drove the most traffic and engagement.

Key to the transformation was the creation of modular AEM templates. These templates included reusable blocks for product features, rate tables, FAQs, and CTAs, all governed by brand-approved styling and pre-configured for localization. Authors could now build pages by assembling approved modules, eliminating reliance on IT teams for minor updates.

Media assets were also centralized and optimized for responsive display across desktop, tablet, and mobile. Dual-layer testing first during development and again during UAT ensured full fidelity in layout, interaction, and navigation. Pages were validated against SEO requirements, accessibility standards, and browser/device compatibility matrices before going live.

The result was a scalable, author-friendly publishing environment that dramatically reduced lead time for content changes and improved consistency across the bank’s product portfolio.

QA & Governance Enablement in the UAE

In the UAE, the migration from ICMS and Drupal to AEM had already been completed, but platform integrity was still fragile. Pages showed rendering issues, QA gaps persisted between UAT and production, and regional teams lacked a clear governance model.

Xerago’s task was to ensure that the AEM deployment was not just live, but reliable. The team began with a side-by-side validation of migrated AEM pages against legacy ICMS versions, identifying mismatches in navigation, layout shifts, metadata loss, and missing assets.

Next, broken links were resolved, navigation structures were aligned, and cross-device rendering issues were repaired. Compatibility testing was conducted across Chrome, Edge, Firefox, Safari (iOS), and Android to ensure layout integrity and functional performance. A UAT-to-PROD discrepancy tracker was established to resolve all visible issues within defined SLAs.

Governance enablement was layered into operations via process documentation, QA protocols, and performance tracking dashboards. A recurring cadence for validation, issue review, and release monitoring was introduced, transforming quality assurance from a static checklist into a living feedback loop embedded into content operations.

Establishing a Regional Center of Excellence

To extend these benefits across Asia Pacific, Xerago set up a Digital Center of Excellence (DCoE) , a 100+ member team dedicated to managing content delivery, governance, and publishing velocity on AEM. The DCoE became the operational backbone for executing and maintaining content across multiple countries.

This centralized team handled more than 1000 content changes weekly, ranging from product launches and compliance updates to campaign rollouts and UX enhancements. The scope extended beyond publishing to include metadata management, schema implementation for SEO, multi-language deployment, and accessibility alignment with WCAG 2.1 standards.

The DCoE also drove rationalization efforts. Over 50,000 outdated or duplicated pages were audited and deleted as part of a strategic content clean-up. This reduced crawl budget wastage, simplified navigation, and improved overall platform performance. Teams also took over regulatory content upkeep, ensuring the timely execution of mandated disclosures and service notifications.

Strict SLA adherence was built into every activity. From minor updates to full-scale landing pages, tasks were classified, queued, and executed with defined turnaround times. Each change was logged, QA’d, and archived, ensuring complete auditability and operational discipline. Weekly syncs with regional stakeholders ensured alignment and prioritization.

The DCoE didn’t just streamline delivery, it normalized brand consistency across all markets by applying a shared template logic, uniform content standards, and a centralized quality framework.

Measurable Impact

The Xerago Difference

Xerago’s engagement extended far beyond CMS migration. At every stage, the focus was on enabling operational transformation at scale, merging platform modernization with process design, content governance, and performance assurance. This approach ensured that content systems were not just new, but smarter, faster, and easier to operate.

One of the core enablers was modular engineering. Instead of building isolated templates, Xerago developed a library of structured, reusable components that teams across countries could use interchangeably. This ensured rapid launches while maintaining visual consistency and functional reliability.

QA wasn’t treated as a final gate; it was a system woven into development, publishing, and live site monitoring. Automated and manual validations were conducted across all major environments, including browser stacks, screen sizes, and device types. Any UAT/PROD mismatches were logged, resolved, and prevented from recurring through documentation and root cause analysis.

Through the SLA-driven Digital Center of Excellence, Xerago institutionalized governance. From briefing to deployment, every request was tracked, timed, and resolved within committed windows. Markets no longer operated in silos; instead, they tapped into a scalable framework where best practices were centralized and continuously improved.

Stakeholder collaboration was treated as a core discipline. Regional marketing, legal, compliance, and platform teams were brought into the design and feedback loops, ensuring adoption, reducing revision cycles, and aligning execution with business priorities.

A Future-Ready Platform for Growth

By orchestrating a multi-market transformation through Adobe Experience Manager, Xerago helped a global financial institution move beyond content maintenance toward strategic enablement. What was once a fragmented digital estate became a governed, scalable, and performance-ready platform.

Today, the institution operates with agility: content goes live faster, brand standards are enforced automatically, and compliance is embedded into workflows. Campaigns, regulatory updates, product changes—everything flows through a governed system that delivers consistency across regions and clarity across teams.

The foundation now supports future layers of innovation from dynamic personalization to real-time analytics integration. AEM is no longer just a CMS; it’s a strategic enabler for digital marketing and customer experience at enterprise scale.