We managed pre-login, post-login, and mobile content across 17 markets using platforms like Interwoven, OpenText, Drupal, and Adobe Experience Manager. Responsibilities included page and microsite development, creative deployments, multilingual adaptation, form creation & validation, PDF management, cross-browser testing, device responsiveness, and regulatory tagging. Our XCeed platform enabled strict governance with content lifecycle management, automatic expiry handling, and audit trails.

We operationalized content and communications in 13+ languages, including Mandarin, Thai, Bahasa, Vietnamese, Polish, Greek, Russian, Japanese, Malay, Urdu, and Spanish. Each campaign or portal asset was built with cultural and regional nuance, maintaining brand consistency while enabling local relevance.

Powered by Adobe Analytics, we delivered 90+ automated reports monthly, tracking metrics across websites, mobile apps, CBOL, and app stores. We ran advanced NPS analyses, crash analytics, sentiment mapping, MBOL reporting, and developed persona-based dashboarding for marketing decision-makers. All metrics were fed into centralized Power BI dashboards for executive consumption.

For multiple markets, we operated campaign execution via Salesforce Marketing Cloud and MoEngage. We created dynamic journeys across onboarding, usage, rewards, and cross-sell. We built and deployed AMP emails, personalized HTML creatives with block-based targeting, calendar invite mails, and newsletters across all lifecycle stages.

Xerago optimized the bank’s marketing spend across 17 markets. By consolidating campaign, affiliate, and media performance data into a unified BI framework, we enabled real-time reallocation. Using predictive logic and multi-touch attribution models, we highlighted underperforming spends, uncovered high-conversion pockets, and recommended data-backed budget shifts. This led to sharper media plans, improved cost-per-lead, and greater alignment between regional campaigns and business outcomes.

Xerago led the bank’s complete SEO transformation, covering on-page, technical, and off-page optimization. We recovered lost rankings post-revamp, standardized metadata and schema, resolved crawl and indexation issues, and executed localized authority link-building campaigns. In Thailand, the bank secured #1 position for competitive banking keywords. In India, Singapore, and the UAE, non-brand organic traffic surged, and SEO-driven lead contribution tripled.

Xerago managed creative production as a strategic enabler of GTM velocity. We produced thousands of assets (rich media banners and dynamic visuals to localized video content, AMP emails, responsive templates, and digital-to-print adaptations). Every asset was aligned to platform specs, campaign goals, and regional brand nuances. Our centralized production model ensured global consistency with local flexibility, reducing TATs, minimizing approval friction, and accelerating campaign readiness.

As the financial institution’s extended compliance arm, Xerago served as the final checkpoint of all customer-facing communications (digital, print, email, and in-branch assets). Our governance framework embedded regulatory standards, localization rules, audit trail documentation, and escalation protocols into every review. By standardizing this process across Asia-Pacific, we reduced non-compliant releases, accelerated legal and risk approvals, and enabled marketing teams to launch quickly without compromising control.