Outdated CMS Affecting Content Efficiency
A leading private-sector bank, offering a diverse range of financial products across retail, SME, mid-corporate, and wealth management segments, faced challenges in optimizing its digital presence.
Their outdated content management system limited efficiency, making it difficult to manage vast amounts of content, deliver personalized experiences, and ensure seamless customer engagement.
The bank needed a future-ready solution to streamline content workflows, enhance user experience, and boost marketing effectiveness.
Key Highlights:
- Migrated 500+ pages to Adobe Experience Manager (AEM) for seamless updates and efficiency.
- Reduced mobile bounce rates and improved clarity with a mobile-first, SEO-optimized approach.
- Enabled personalized experiences and dynamic content delivery for higher conversions.
77% Increase in
conversion on personalized experiences
39% Reduction in
Mobile Bounce Rate
32% reduction in
page load time
Challenge
The bank needed a modern enterprise CMS to efficiently manage and update content while addressing key challenges, including:
- Improving user experience by making content more accessible, engaging, and easy to navigate.
- Streamlining workflows to handle and update over 500+ pages efficiently.
- Ensuring a seamless transition from the existing system to a more scalable and future-ready platform.
- Implementing best practices for search engine visibility and integrating advanced analytics to track performance
To Overcome These Challenges, Xerago Focused On:
- Implementing a robust enterprise CMS to enable efficient content updates and support future growth.
- Redesigning the information architecture to enhance navigation, readability, and user engagement.
- Executing a well-planned migration strategy to ensure minimal downtime and maintain data integrity.
Solution
How Xerago Made It Happen
With the help of AEM and a cross-functional team, Xerago delivered a mobile-first, revamped CMS for an engaging user experience.
- Enhanced UX and Content Clarity – Improved copy and design across the portal to boost engagement and readability.
- Comprehensive Page-Wise Component Mapping – Mapped over 500 pages and applied freestyle HTML coding for sections lacking predefined components.
- Streamlined Content Management – Optimized the entire content lifecycle for greater efficiency and consistency.
- Seamless Technology Migration – Successfully migrated content and infrastructure to Adobe Experience Manager for better scalability and performance.
- On-Page SEO Optimization – Improved search visibility through structured metadata, optimized content, and best SEO practices.
- Dynamic Components and Templates – Developed flexible AEM components to create a richer, more engaging user experience.
- Mobile-First Revamp – Redesigned the portal to ensure seamless access and usability across all devices.
- Personalized User Experiences – Enabled behavior-based personalization to deliver relevant content and interactions.
- Advanced On-Site SEO Implementation – Included page speed optimization, URL restructuring, and correct heading tag hierarchy (H1 to H6) for better search rankings.
- Comprehensive Analytics Integration – Ensured tracking codes were present on all pages for in-depth performance monitoring and insights.
The Outcome
Xerago went beyond a CMS revamp, equipping the bank with a scalable, user-centric digital experience that delivered the below key outcomes:
Key benefits included:
3.7x boost in the average weekly content updates, enabling faster and more efficient changes.
77% higher conversion rates by delivering relevant, user-centric experiences.
Achieved a 32% reduction in page load time, leading to faster access and lower bounce rates
Xerago enhanced the institution’s portal with a mobile-first strategy, SEO, and dynamic content templates, driving improved performance.
Learn How Xerago Can Help Your Business
How We've
Helped Clients
Case Study
32% Surge in Engagement and 100% Accessibility Compliance: How a Public Sector Bank Reinvented Its Digital Identity for 50+ Crore Customers
A leading public sector bank in India, trusted by over 50 crore citizens and with a footprint spanning every urban and rural region, had built a legacy of stability, reach, and service.
Read More >>
Case Study
How Xerago Increased CRM Efficiency by 37% and Cut Query Times by 53% for a Regional Mortgage Chain
A Philippines-based mortgage chain with over 100 branches was experiencing rapid expansion, targeting a 40% annual growth rate. However, its legacy CRM was not designed to scale with such ambitions.
Read More >>
Case Study
How Xerago Transformed Digital Performance with a 5X Improvement in Analytics Consistency Across 16 Markets
A global financial services provider operating across major cities in India had long built its digital presence on a fragmented analytics framework.
Read More >>Explore Xerago’s 360° digital Capabilities
Consulting & Advisory
Insights, Advisory and Recommendations to achieve your digital objectives
Whether investing in new digital initiatives, or optimizing existing investments to maximize outcomes Xerago provides advisory that assures impact.
Enablement
Implement and Upgrade your Data & Analytics, Experiences and Technologies
Xerago implements, integrates, migrates, modernizes and optimizes data and analytics, experiences and technologies to enable you to produce digital impact.
Operations
Maximize usage, augment bandwidth and expertise, and optimize costs predictably
Enablement does not always result in usage due to lack of bandwidth, tool expertise and resource costs. Xerago helps enterprises with adoption and usage of digital platforms with its Operations services.
Managed Services
Complete responsibility for Strategy, Enablement and Operations to assure outcomes
If your enterprise has mastery over your digital, or if you are just kickstarting digital, and you prefer to have a partner who’s been there and done that to completely manage your digital initiatives, choose Xerago Managed Services.
Explore Xerago’s 360° digital Capabilities
Consulting & Advisory
Insights, Advisory and Recommendations to achieve your digital objectives
Whether investing in new digital initiatives, or optimizing existing investments to maximize outcomes Xerago provides advisory that assures impact.
Enablement
Implement and Upgrade your Data & Analytics, Experiences and Technologies
Xerago implements, integrates, migrates, modernizes and optimizes data and analytics, experiences and technologies to enable you to produce digital impact.
Operations
Maximize usage, augment bandwidth and expertise, and optimize costs predictably
Enablement does not always result in usage due to lack of bandwidth, tool expertise and resource costs. Xerago helps enterprises with adoption and usage of digital platforms with its Operations services.
Managed Services
Complete responsibility for Strategy, Enablement and Operations to assure outcomes
If your enterprise has mastery over your digital, or if you are just kickstarting digital, and you prefer to have a partner who’s been there and done that to completely manage your digital initiatives, choose Xerago Managed Services.
Explore Xerago’s 360° digital Capabilities
Consulting & Advisory
Insights, Advisory and Recommendations to achieve your digital objectives
Whether investing in new digital initiatives, or optimizing existing investments to maximize outcomes Xerago provides advisory that assures impact.
Enablement
Implement and Upgrade your Data & Analytics, Experiences and Technologies
Xerago implements, integrates, migrates, modernizes and optimizes data and analytics, experiences and technologies to enable you to produce digital impact.
Operations
Maximize usage, augment bandwidth and expertise, and optimize costs predictably
Enablement does not always result in usage due to lack of bandwidth, tool expertise and resource costs. Xerago helps enterprises with adoption and usage of digital platforms with its Operations services.
Managed Services
Complete responsibility for Strategy, Enablement and Operations to assure outcomes
If your enterprise has mastery over your digital, or if you are just kickstarting digital, and you prefer to have a partner who’s been there and done that to completely manage your digital initiatives, choose Xerago Managed Services.