Customer Lifecycle Campaigns
Maximize value with targeted Customer lifecycle campaigns. Leverage brand relationship, recent interactions, and behavior data.
Marketing Automation Campaigns
Create and manage goal-based customer journeys. Reach customers with coherent communication, on all outbound and inbound digital channels.
Response Optimization
Capture data on contacts initiated and responses received. Optimize responses with iterations on segmentation, communication, channel, and frequency.
Comprehensive Campaign Solutions
Xerago offers end-to-end campaign support from Strategy to Campaign Management and Campaign Operations.
Campaign Strategy
Xerago will craft segmentation and targeting strategies for campaigns running at scale. We will conceptualizes lifecycle campaigns and prepare monthly campaign calendars.
Campaign Management
Expect Xerago to connect data sources, build workflows, generate creatives, and launch campaigns in keeping with the campaign calendar. We will also track, report, and optimize responses.
Campaign Operations
Xerago will monitor the campaign management ecosystem to resolve bottlenecks in campaign processes and optimize all platforms for performance.
Crafting Your Success
Xerago will deliver personalized experiences with Omnichannel Journeys Services. We create meaningful connections across touchpoints. Transform your customer engagement.
Featured Work
Client
A large global bank
Challenge
Transition from email to omnichannel
What We Did
- Accelerated data acquisition with low-latency data capture
- Feature engineering
- Churn prediction model with ensembled models
- Quarterly champion-challenger model validation
- Scorecard development
- Retention campaigns
Results
2.9X increase in portal lead generation within a quarter
Client
Leading payments service provider
Challenge
Plateaued campaign velocity
What We Did
- Campaign management process consulting
- Campaign workflow streamlining
- Multichannel enablement
- Campaign audience expansion (individual + merchants)
Results
5X increase in campaign velocity
Client
Multichannel Retailer
Challenge
Difficulty in executing omnichannel campaigns
What We Did
- Channel expansion
- Lifecycle campaign creation
- Goal-wise Channel assignment
- Extensive customer profiling
- Omnichannel trigger and batch campaigns
Results
23% improvement in retention
Connect with Xerago today to discover our Omnichannel Journeys Services.
Global Office Locations
2570 N. First Street, Suite 200,
San Jose, CA 95131
Office No. 26, 10/F, Beverley Commercial Centre,
87-105 Chatham Road South, Tsim Sha Tsui, Kowloon,
Hong Kong
The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534
#901, 9th Floor , Ellora Fiesta.
Plot No - 8 , Sector - 11 , Sanpada.
Opp. Juinagar Rly Station.
Navi Mumbai – 400 705
Xerago Towers, Plot 80 & 93,
Industrial Estate, Perungudi,
Chennai, Tamil Nadu - 600096
(Coming Soon)
2570 N. First Street, Suite 200,
San Jose, CA 95131
Office No. 26, 10/F, Beverley Commercial Centre,
87-105 Chatham Road South,
Tsim Sha Tsui, Kowloon,
Hong Kong
The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534
#901, 9th Floor , Ellora Fiesta.
Plot No - 8 , Sector - 11 , Sanpada.
Opp. Juinagar Rly Station.
Navi Mumbai – 400 705
Xerago Towers, Plot 80 & 93,
Industrial Estate, Perungudi,
Chennai, Tamil Nadu - 600096
(Coming Soon)