Our Services
Customer Segmentation
Xerago creates intrinsic customer segments for targeted marketing. We do this through analysis of customer interaction, behavior, and preferences data.
Personalization at Scale
Depend on Xerago to craft hyper-personalized experiences based on customer behavior, with tailored content, product recommendations, and offers that resonate with your audience.
A/B, Multi-variate & Experience Testing
Xerago will scale beyond basic A/B testing and use complex multi-variate
experimentation techniques to optimize effectiveness of your targeting.
Cross-device Targeting
Trust Xerago to ensure Journey resumption transcends channels, saves time and effort, and maximizes conversion.
360-degree Coverage
Xerago’s segmentation, personalization and experimentation
services covers strategy, implementation, and optimization.
Strategy
Xerago will develop a comprehensive data-driven segmentation and personalization strategy, tailored to your business objectives and target audience.
Implementation
Expect Xerago to capture and federate data between analytics, personalization and targeting platforms. So, you can achieve effective targeting from segment creation and sharing.
Optimization
Xerago will monitor and optimize targeting performance by experimenting with segments, communication, offers, and experiences.
Crafting Your Success
Xerago designs its Segmentation, Personalization, and Targeting services to give you meaningful customer interactions through targeted and tailored experiences.
Featured Work
Client
A large global bank
Challenge
Transition from email to omnichannel
What We Did
- Accelerated data acquisition with low-latency data capture
- Feature engineering
- Churn prediction model with ensembled models
- Quarterly champion-challenger model validation
- Scorecard development
- Retention campaigns
Results
2.9X increase in portal lead generation within a quarter
Client
Leading payments service provider
Challenge
Plateaued campaign velocity
What We Did
- Campaign management process consulting
- Campaign workflow streamlining
- Multichannel enablement
- Campaign audience expansion (individual + merchants)
Results
5X increase in campaign velocity
What We Did
- Channel expansion
- Lifecycle campaign creation
- Goal-wise Channel assignment
- Extensive customer profiling
- Omnichannel trigger and batch campaigns
Results
23% improvement in retention
Discover how our Segmentation, Personalization, and Targeting services can elevate customer experiences and the impact of your digital efforts.
Global Office Locations
2570 N. First Street, Suite 200,
San Jose, CA 95131
Office No. 26, 10/F, Beverley Commercial Centre,
87-105 Chatham Road South, Tsim Sha Tsui, Kowloon,
Hong Kong
The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534
#901, 9th Floor , Ellora Fiesta.
Plot No - 8 , Sector - 11 , Sanpada.
Opp. Juinagar Rly Station.
Navi Mumbai – 400 705
Xerago Towers, Plot 80 & 93,
Industrial Estate, Perungudi,
Chennai, Tamil Nadu - 600096
(Coming Soon)
2570 N. First Street, Suite 200,
San Jose, CA 95131
Office No. 26, 10/F, Beverley Commercial Centre,
87-105 Chatham Road South,
Tsim Sha Tsui, Kowloon,
Hong Kong
The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534
#901, 9th Floor , Ellora Fiesta.
Plot No - 8 , Sector - 11 , Sanpada.
Opp. Juinagar Rly Station.
Navi Mumbai – 400 705
Xerago Towers, Plot 80 & 93,
Industrial Estate, Perungudi,
Chennai, Tamil Nadu - 600096
(Coming Soon)