Virtual Marketing Centre of Excellence

Why VCoE?

There was a time when marketing was simple. Hire an agency. They would do everything. The marketing team’s job was simple. Manage the agency. Approve media budgets. Approve creatives. Drive brand awareness. Or SOV. Or some other hard-to-decipher metric.

Today?

You have SEO Managers, Acquisition Managers, WebMasters, Mobile App Developers, Content Managers, Copywriters, Designers, Web Analysts, Data Modelers, Social Media Marketers, and many others ready to jump in to help!
 
Today even a small business uses a variety of tools and sometimes multiple vendors to cover the spectrum of marketing opportunities. From managing digital properties like websites, apps to managing social presence and measuring the activity with analytics, we are looking at a multi-skilled team. A team of highly specialised service providers and tools each purpose built for that marketing function.
Individually, they are great. Together, they are a headache.
As a CMO, your job is to manage your organization’s marketing initiatives to achieve your goals. You have strategic clarity around what to do. The real problem is not managing your individual marketing initiatives. The real problem is connecting the dots. Your marketing loses momentum primarily at the points of intersection.

A virtual marketing CoE can consolidate the various moving parts by maintaining a singular narrative.

Reduce Spends. Produce Results.

Here's how.

Here are 5 ways a virtual marketing CoE improve your marketing efficiency.

Streamline

processes across teams to get product or channel-centric KPIs, SLAs and TATs and buffer enough elbow-room to accommodate emerging scenarios and course corrections

Synch

Prospect and customer data, streaming and legacy to get better segmentation and targeting and prevent data inconsistency

Align

distributed and multi -disciplinary teams to drive efforts towards their established and visible goals without diluting big picture impact 

Connect

o create a daisy chain of reporting across the prospect to customer journey end-to-end to derive actionable insights 

Leverage

todays collaborative technologies to gain the flat world advantage with a virtual CoE operating remotely at half the cost and managing distributed efforts centrally.