There was a time when marketing was simple. Hire an agency. They would do everything. The marketing team’s job was simple. Manage the agency. Approve media budgets. Approve creatives. Drive brand awareness. Or SOV. Or some other hard-to-decipher metric.
A virtual marketing CoE can consolidate the various moving parts by maintaining a singular narrative.
Over the nearly last 2 decades of Xerago’s journey most of our customers have stayed with us for more than 10 years. Here are some case studies of various problems we solved in due course.