The Marketing CoE comprises of multi-disciplinary, yet aligned team with complementing thought processes resulting in maximum efficiency.
The Marketing CoE is governed by lean, scalable and agile processes for faster development, review and deployment resulting in maximum marketing velocity.
By deploying a senior business leader with cross-functional expertise as the single point of contact for both the client and the CoE delivery team, we arrest the scope for any gap in communication.
By aligning the Marketing and Tech functions' goals, we eliminate potential bottlenecks and prioritization of business outcomes.
By eliminating redundant skills, technologies and unnecessary overheads during the Marketing CoE setup, we deliver substantial cost savings.
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