Why Marketing CoE?

Increased
Marketing
Efficiency

Why a Marketing CoE?

Increased Marketing Efficiency

The Marketing CoE comprises heterogeneous skillsets, MarTech and analytics to handle all functions of marketing. This keeps the number of vendors used to one or at the most, a few, thus positively impacting marketing outcomes.

The Marketing CoE comprises heterogeneous skillsets, MarTech and analytics to handle all functions of marketing. This keeps the number of vendors used to one or at the most, a few, thus positively impacting marketing outcomes.

Increased
Marketing
Velocity

Increased Marketing Velocity

Water-tight processes ensure adherence to pre-determined SLAs
and TATs resulting in achieving maximum marketing velocity.

Water-tight processes ensure adherence to pre-determined SLAs and TATs resulting in achieving maximum marketing velocity.

Zero
Communication
Gaps.

A Single Point of Contact provides a single window for brief to production resulting in plugging of communication gaps and aligning of various functions.

Aligned
Marketing and
Tech Goals

Aligned Marketing and Tech Goals

Aligning the Marketing and Tech functions’ goals will lead to
elimination of bottlenecks and prioritization of business outcomes.

Aligning the Marketing and Tech functions’ goals will lead to elimination of bottlenecks and prioritization of business outcomes.

Lesser
Payouts

Lesser Payouts

During the CoE setup, we right-size your MarTech stack while optimizing tech,
implementation and people costs resulting in substantial cost savings.

During the CoE setup, we right-size your MarTech stack while optimizing tech, implementation and people costs resulting in substantial cost savings.

Resizing Capabilities

The Marketing CoE is elastic enough to shrink or expand in tune with market
conditions / business priorities without compromising on its competencies.

The Marketing CoE is elastic enough to shrink or expand in tune with market conditions / business priorities without compromising on its competencies.

It’s time
to setup your CoE

Think that this
can’t be pulled off?

It’s time
to setup your CoE

 

Think that this
can’t be pulled off?