A Marketing CoE consists of a unified, multi-disciplinary team with complementing thought processes, that work together at optimal efficiency.
The Marketing CoE is governed by agile processes for the faster execution of marketing interventions across all digital channels.
By instituting a senior business leader with cross-functional expertise as the single point of contact for both the client and the CoE delivery teams, we do away with any likelihood of gaps in communication.
By aligning the Marketing and Tech functions' goals, we eliminate any potential bottlenecks and ensure the prioritization of business outcomes.
By eliminating redundant skills, technologies and unnecessary overheads, we bring effectiveness.
A Marketing CoE increases marketing velocity and efficiency, reduces costs and eliminates friction and communication gaps while providing flexibility.