Why a Marketing CoE

One Single Aligned Team for Increased Marketing Efficiency

A Marketing CoE consists of a unified, multi-disciplinary team with complementing thought processes, that work together at optimal efficiency.

Agile Processes for Increased Marketing Velocity

The Marketing CoE is governed by agile processes for the faster execution of marketing interventions across all digital channels.




Single Brief-to-Production Window for Zero Communication Gap​s

By instituting a senior business leader with cross-functional expertise as the single point of contact for both the client and the CoE delivery teams, we do away with any likelihood of gaps in communication.

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Aligned Goals for Preventing
Marketing-Tech Friction

By aligning the Marketing and Tech functions' goals, we eliminate any potential bottlenecks and ensure the prioritization of business outcomes.​

Minimising Redundancy resulting in Lesser Payouts

By eliminating redundant skills, technologies and unnecessary overheads, we bring effectiveness.

Elastic Engagement for Dynamic Team-Sizing

The Marketing CoE is elastic enough to shrink or expand in tune with market conditions / business priorities without compromising on its competencies.

A Marketing CoE increases marketing velocity and efficiency, reduces costs and eliminates friction and communication gaps while providing flexibility.

Interested to set up a
Marketing CoE?

Need to understand more on how a Marketing CoE works?​