A Marketing Centre of Excellence can be defined as a physical or virtual centre of knowledge that brings together the existing expertise and resources, adds to it where required and optimises marketing in a way that ensures a high rate of efficiency, performance and value.
A Marketing CoE is your brand’s extended or outsourced marketing team comprising marketing experts - both thinkers and doers - who are ably supported by technology, analytics and processes that help in achieving marketing excellence.
The Marketing Centre of Excellence has an ideal mix of people with diverse skillsets, who can leverage MarTech stacks, analytics and processes to strategize and execute various marketing interventions targeting both prospects and customers.
A Marketing Centre of Excellence is driven by a dedicated team of experts with a wide range of skills.
Digital Marketing Consultants
Social Media Managers
User Experience Designers
Big Data Experts
Content Management developers
Mobile App Developers
The Marketing Center of Excellence is governed by water-tight processes agreed upon by the steering committee consisting of senior leaders from Xerago and the client.
A comprehensive MarTech stack is essential to execute marketing activities at scale with greater accuracy and better control.
In a Marketing Center of Excellence, all marketing efforts are measured and optimized with the help of analytics.
We start by augmenting your analytical stack by optimizing current data capture as well as by including more platforms as required
We tag every unit of marketing inventory generated across all digital channels to track their performance
At every possible juncture we combine reports with data captured from the analytics tool to derive insights
The derived insights are passed on to the marketing strategy function to optimize future interventions