The institution hired Xerago to help them in acquiring large number of applicants for their courses.

The client is a nationally recognised educational institute that is dedicated to the pursuit of excellence. It persistently seeks and adopts innovative methods to improve the quality of higher education on a consistent basis

Challenges

"The institute's sole challenge was acquiring applicants for the top courses offered. Some of the constraints faced during the process were... • Limited budget and time for acquiring the targeted number of applicants • Unavailability of historical campaign performance due to non-standardized campaign execution by previous agency "

Solutions

"Xerago started this assignment by customizing Google Analytics tracking code on pages and Call-to- action buttons were tagged with the same. In order to reach the application target, Xerago developed and executed digital campaigns and during the process, made it imperative that best practices were implemented for executing campaigns that included creation of separate ad groups for each course for which applications were targeted. As a part of the campaign created, Xerago ensure the keywords that were targeted on the previous years were fine tuned for both SEO as well as SEM activities. Prior to the launch of the campaign, Xerago created a solid media plan which was shared 2 weeks before the launch of the actual campaign. The media plan covers all facets of the campaign such search campaigns, display campaigns, ad copies, ad creatives, and landing pages. Xerago made sure all the deliverables were in line with the guidelines provided by the client. The campaigns planned were executed according to the media plan. The solution trickled down to execute city wise targeting to make sure the reach of the campaign was expanded. At the end of the campaign period, vital metrics like impressions, clicks, CTR and CPC were tracked independently for each campaign. "

Results

"100% Target achievement for all the courses 100% Transparency to the top management on money spent and leads acquired 14% Cost saving on a specific course applicants acquisition "

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