If there is one attribute that sets apart Xerago from others, it is our ability to measure the work we do. A large part of it goes back to Vinoth, a whizkid in customer and web analytics. Vinoth’s team helps customers maximise benefits from their marketing initiatives on their Digital Marketing journey. Vinoth is a firm believer in the “Tell people what you want and get out of their way” theory. As he says “An analyst needs to connect different points in data to see the larger picture – connect the dots!” A serious sports enthusiast, Vinoth ensures he gets to play his favourite cricket match at least once a month! He also likes to take off on short treks, off the beaten path.