Raghavendra

Raghav takes care of Marketing in Xerago.
His mandate is to develop the Xerago brand by positioning it as the go-to destination for sophisticated marketing solutions.
He loves to listen to different points of view and arrive at the best possible conclusion which is in the best interest of the organization. His interests are varied and he dive into a whole lot of things with a great deal of enthusiasm. He loves music – anything from 70’s rock, jazz, and pop to the classical. He loves to read – fiction and biographies. There are three things to effective marketing. The first and the most important thing is to dedicate oneself to a lifelong journey of learning. The second aspect would be to learn how to develop a consistent point of view and last but not the least is learning how to communicate clearly and effectively.
He believes that good communication comes when you have clarity of thought.

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What's your score?

Know what? You are not alone – less than 0.2% of the world’s financial services brands can stake the claim that they can do all this.

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Score how well you are maximizing customer value

Answer 7 questions to figure out how well you are maximizing customer value.

Do you continuously engage with every customer in your portfolio – even when they don’t visit your branches – not just to wish Happy Birthday or Merry Christmas, but to truly grow value?


Is every non-branch interaction with your customers intelligent enough to consider relationship history, relationship value and customer exhibited behavioral traits and preferences? Every single interaction?


Do you know which customer to include and exclude, when to do so, and with what message, when you want them to buy your products and services? Do you do this without offline / online spamming?


Is there a clearly articulated strategy, understood by everyone? Is it being implemented by all stakeholders cohesively working together, to maximize customer value?


Do you proactively arrest customer value decline, even when customers don’t yell, or send stinkers to support? For example, when card spends decline steeply, do you auto-activate those customers?


Can you do all the above by clicking a few buttons – without investing in an army of IT, Analytics, Marketing and Product Managers?


To sum up, do you continuously grow customer value – measured on both revenue and relationship dimensions – evidenced by portfolio revenue and business value metrics?

To score yourself, you need to take the quiz!

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