Ganesh is a serial entrepreneur of sorts, with his previous companies being acquired by larger groups. Ganesh is a first-generation entrepreneur who spent time in advertising and was the creative brain behind some of India’s best known print advertisements. Even while he was busy coming up with lines for his next ad, Ganesh felt that marketing could enormously benefit from technology and made more measurable. The pursuit to bring accountability to marketing led Xerago to implement large-scale Enterprise Marketing platforms in one of India’s largest Private retail banks. Ganesh is a compulsive knowledge-seeker and is as adept with networking protocols as he is with Philip Kotler’s Marketing theories. Needless to say, this constant quest to solve some of the bigger marketing challenges led to the Customer Value Maximization platform.