Ganesh N Mandalam

Ganesh is a serial entrepreneur of sorts, with his previous companies being acquired by larger groups. Ganesh is a first-generation entrepreneur who spent time in advertising and was the creative brain behind some of India’s best known print advertisements. Even while he was busy coming up with lines for his next ad, Ganesh felt that marketing could enormously benefit from technology and made more measurable. The pursuit to bring accountability to marketing led Xerago to implement large-scale Enterprise Marketing platforms in one of India’s largest Private retail banks. Ganesh is a compulsive knowledge-seeker and is as adept with networking protocols as he is with Philip Kotler’s Marketing theories. Needless to say, this constant quest to solve some of the bigger marketing challenges led to the Customer Value Maximization platform.

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Know what? You are not alone – less than 0.2% of the world’s financial services brands can stake the claim that they can do all this.

See how our Customer Value Maximization Platform can help you maximize value in your engagement with your customers!

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What's your score?

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Congratulations! You are probably in the top 0.2% of the world’s leading financial services brands.

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Score how well you are maximizing customer value

Answer 7 questions to figure out how well you are maximizing customer value.

Do you continuously engage with every customer in your portfolio – even when they don’t visit your branches – not just to wish Happy Birthday or Merry Christmas, but to truly grow value?


Is every non-branch interaction with your customers intelligent enough to consider relationship history, relationship value and customer exhibited behavioral traits and preferences? Every single interaction?


Do you know which customer to include and exclude, when to do so, and with what message, when you want them to buy your products and services? Do you do this without offline / online spamming?


Is there a clearly articulated strategy, understood by everyone? Is it being implemented by all stakeholders cohesively working together, to maximize customer value?


Do you proactively arrest customer value decline, even when customers don’t yell, or send stinkers to support? For example, when card spends decline steeply, do you auto-activate those customers?


Can you do all the above by clicking a few buttons – without investing in an army of IT, Analytics, Marketing and Product Managers?


To sum up, do you continuously grow customer value – measured on both revenue and relationship dimensions – evidenced by portfolio revenue and business value metrics?

To score yourself, you need to take the quiz!

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