Navin Ragade

I head the Business Analysis function at Xerago. As the vital link between a firm’s information technology…

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Ganesh N Mandalam

Ganesh is a serial entrepreneur of sorts, with his previous companies being acquired by larger groups…

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Srikanth Akella

Srikanth heads the Digital Marketing function for Xerago. His primary function is to enhance our customers…

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Kumar S

I take care of UI Engineering team at Xerago. My job is to oversee the development of the front ends of websites …

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Harish Padmanabhan

My name is Harish Padmanabhan and I head the sales function at Xerago for South of India. My approach to work …

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I take care of demand generation and outbound marketing for Xerago. This involves conceptualizing sales strategies…

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R P Venkatesh

I head the Marketing Automation function at Xerago. What we do is to first understand client requirements thoroughly…

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I head the Program Management as well as Quality Assurance team. Program management team acts as a bridge between …

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Melvin Xavier

Design to me is like gardening. It’s all about removing the unimportant elements so the important ones come into sharper focus …

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Suresh Kumar

Hello. I’m Suresh and I head the technology team of Xerago. My role involves providing guidance to the technology …

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What's your score?

Know what? You are not alone – less than 0.2% of the world’s financial services brands can stake the claim that they can do all this.

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What's your score?


Congratulations! You are probably in the top 0.2% of the world’s leading financial services brands.

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your score?


Score how well you are maximizing customer value

Answer 7 questions to figure out how well you are maximizing customer value.

Do you continuously engage with every customer in your portfolio – even when they don’t visit your branches – not just to wish Happy Birthday or Merry Christmas, but to truly grow value?

Is every non-branch interaction with your customers intelligent enough to consider relationship history, relationship value and customer exhibited behavioral traits and preferences? Every single interaction?

Do you know which customer to include and exclude, when to do so, and with what message, when you want them to buy your products and services? Do you do this without offline / online spamming?

Is there a clearly articulated strategy, understood by everyone? Is it being implemented by all stakeholders cohesively working together, to maximize customer value?

Do you proactively arrest customer value decline, even when customers don’t yell, or send stinkers to support? For example, when card spends decline steeply, do you auto-activate those customers?

Can you do all the above by clicking a few buttons – without investing in an army of IT, Analytics, Marketing and Product Managers?

To sum up, do you continuously grow customer value – measured on both revenue and relationship dimensions – evidenced by portfolio revenue and business value metrics?

To score yourself, you need to take the quiz!

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