CAMPAIGN NAME : Generate Reports with Hierarchy and Security OBJECTIVE: To Give realtime Information about the customers and their transaction details for all employees based on the Hierarchy MARKETING STRATEGY: Created a Marketing data Mart (Reporting Data Mart) Data Getting refreshed (ETL) on a Regular Basis from Multiple data Sources Dashboard created for both Web and Mobile Applications Data being crunched at Brach Level information for faster access and also to ensure that data is not visible across branches for Group C/D Employees EFFECTIVENESS: Top Level management able to see the reports in real time and take necessary actions Able to Track the NRI Deposits at real time and contact the customers if there are any unusual drop in the deposits EFFECTIVENESS: Datamart, SPSS, Cognos BI
