CAMPAIGN NAME :

Generate Reports with Hierarchy and Security

OBJECTIVE:

To Give realtime Information about the customers and their transaction details for all employees based on the Hierarchy

MARKETING STRATEGY:

  • Created a Marketing data Mart (Reporting Data Mart)
  • Data Getting refreshed (ETL) on a Regular Basis from Multiple data Sources
  • Dashboard created for both Web and Mobile Applications
  • Data being crunched at Brach Level information for faster access and also to ensure that data is not visible across branches for Group C/D Employees

EFFECTIVENESS:

  • Top Level management able to see the reports in real time and take necessary actions
  • Able to Track the NRI Deposits at real time and contact the customers if there are any unusual drop in the deposits

EFFECTIVENESS:

  • Datamart, SPSS, Cognos BI

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