SOLUTIONS FOR TELECOM INDUSTRY

The price war in the telecom industry has reached new heights and acquiring new subscribers is getting to become a more and more difficult proposition. Moreover, this is one of the few industries where discrete customer transactions happen very frequently. This presents immense opportunities for incumbent players to understand subscriber behavior and offer appropriate products to help maximize value.

To help telcos make the most of the opportunities available, Xerago offers a range of solutions that will help them:

Acquire-subscribers
Upsize-reload-amount-upgrade-subscribers-to-higher-plans-1
Migrate-pro-paid-customers-to-post-paid-1
Increase-satisfaction-of-subscribers
Maximize-Consumption-of-VAS-2
Prevent-churn-win-back-losing-subscribers
Cross-sell-rate-cutter-plans-mobile-datacallertunes-etc.-1
Increase-referral-connections-2

The above points cover most of the specific marketing needs of the telecom industry.

If you wish to explore our range of solutions for the telecom industry or if you have any specific requirements, please get in touch with us.

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Answer 7 questions to figure out how well you are maximizing customer value.

Do you continuously engage with every customer in your portfolio – even when they don’t visit your branches – not just to wish Happy Birthday or Merry Christmas, but to truly grow value?


Is every non-branch interaction with your customers intelligent enough to consider relationship history, relationship value and customer exhibited behavioral traits and preferences? Every single interaction?


Do you know which customer to include and exclude, when to do so, and with what message, when you want them to buy your products and services? Do you do this without offline / online spamming?


Is there a clearly articulated strategy, understood by everyone? Is it being implemented by all stakeholders cohesively working together, to maximize customer value?


Do you proactively arrest customer value decline, even when customers don’t yell, or send stinkers to support? For example, when card spends decline steeply, do you auto-activate those customers?


Can you do all the above by clicking a few buttons – without investing in an army of IT, Analytics, Marketing and Product Managers?


To sum up, do you continuously grow customer value – measured on both revenue and relationship dimensions – evidenced by portfolio revenue and business value metrics?

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