Xerago delivers Customer Value Maximization using a medley of in-house and partner solutions. Xerago has partnered with some of the world’s leading marketing technology players to help our customers maximize value from their customers. Xerago is a recognized partner of excellence for:
While there are numerous system integrators available in the market to implement the partner platforms, Xerago stands out from the crowd for three reasons:
Firstly, unlike a system integrator, Xerago does not implement our partner platforms merely from the perspective of technology. Xerago understands that these platforms are intended for marketing users and hence all our implementations are from the marketing end users’ perspective. Xerago had come across clients who were not able to leverage their marketing investments due to post-implementation hurdles.
Secondly, to leverage the actual benefits of these platforms, a lot of process re-engineering is required and best practices need to be deployed. Xerago has a proven track record of re-engineering processes and setting up best practices to maximize marketing velocity for a number of brands. For instance, Xerago had set up Six Sigma processes for global multi-portal management for a leading financial conglomerate.
Thirdly, Xerago does not leave our customers in the dark after implementation. Most of the time, brands fail to continue deriving momentum from the platforms, once the implementation partner exits. However, post-implementation, Xerago offers stellar consulting as well as execution services that enable ongoing usage of the platform so that the return on investments on those platforms are optimized and eventually customer value is maximized.