IBM Cloud Premium Business Partner

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IBM Marketing Cloud

Brands want to constantly reach customers with campaigns. However, with end consumers demanding relevant, personalized and consistent interactions, brands need to be careful in not bombarding users with campaigns. IBM has an extensive suite of solutions to address this growing and ever-changing requirement.

Xerago is a premium partner for IBM in the APAC region and offers the below range of marketing solutions supported by various modules that comprise the IBM Solutions pack:

IBM Campaign Solutions

IBM Campaign investments are meant to increase marketing velocity and reach out to customers with personalized communication at the right time. IBM Campaign has been in the market for a long time, albeit under different names (Affinium and Unica), and we expect different customers to have different vintage and expertise level in terms of using IBM Campaign. Xerago offers specific IBM Campaign Solutions for our customers based on their current expertise level.

If you are new to IBM Campaign, please click here to know more about what specific solutions Xerago can offer you.

If you have been using IBM Campaign for a longer period of time, please  click here to know more about what specific solutions that Xerago can offer for you.

IBM Marketing Cloud Solutions

Similar to IBM Campaign, IBM Marketing Cloud investments are meant to increase marketing velocity and reach out to customers with personalized communication at the right time. However, IBM Marketing Cloud provides the last mile connectivity to reach out to customers via digital means like Emails, SMSes, Push Notifications, Social Media and Portals.

Xerago’s end-to-end IBM Marketing Cloud service offerings include platform configuration from the marketing end users’ perspective, integration of data sources and communication channels, setting up of best practices and managing campaign operations on an ongoing basis.

Xerago also augments the power of IBM Marketing Cloud, by coming up with a host of new campaigns across customer lifecycles so that customers are contacted at ideal times through preferred channels with appropriate messages and value is maximized from them.

To maximize value from your customers using IBM Marketing Cloud, please get in touch with us.

IBM Detect Solutions

For customers that want to leverage customer actions for initiating marketing communication, IBM Detect, provides a perfect platform. Xerago can help you implement IBM Detect and augment the power of the platform by identifying and deploying an extensive set of new triggers to initiate marketing communication.

For instance, for a leading private bank in India, Xerago had implemented IBM Detect (Unica Detect, then) and identified and deployed over 500 triggers across portfolios, the largest in the world.

To maximize value from your customers, by leveraging their actions, please get in touch with us.

IBM Interact Solutions

Offers are key to elicit responses to marketing campaigns. IBM Interact, along with IBM Campaign helps brands to reach out to customers with real time offers. Very few brands in the world have leveraged the true benefits of IBM Interact.

Xerago can help you integrate IBM Interact with your inbound and outbound channels to present offers to customers in real time. Xerago had integrated IBM Interact with six channels for a fast growing private bank in India, the first time in the world.

To surprise your customers with real time offers using IBM Interact, please get in touch with us.

IBM Contact Optimization Solutions

While it is important for brands to regularly reach out to customers with campaigns to cross-sell, up-sell, drive usage, loyalty etc., it is important for brands to not over-use campaigns as this could result in customers suffering from campaign fatigue and will have a consequential negative impact on overall marketing programs.

IBM Contact Optimization can help brands optimize their marketing campaigns so that their customers do not suffer from campaign fatigue. Xerago, with the help of IBM Contact Optimization can transform your entire campaign strategy from being campaign-centric to becoming customer-centric so that customer responses are optimized and campaign ROI is achieved. Xerago has done exactly this for a leading private bank in India.

To optimize your marketing campaigns using IBM Contact Optimization, please get in touch with us.

IBM Customer Insights Solutions

One of the key things to maximize customer value is to predict customer behaviour and act proactively. Xerago, with the help of IBM Customer Insights (IBM Predictive Customer Intelligence) can help you achieve the same.

Xerago does not just implement IBM Customer Insights and leave you in the dark. Depending on your industry, we can help you build and maintain a number of predictive models specific for your industry.

To know more about how Xerago can help you with Predictive Modelling using IBM Customer Insights, please get in touch with us.

IBM Tealeaf Solutions

To maximize value, you need to understand your customers. To understand your customers, you need to track their usage on your digital properties, identify where they are struggling, what makes them struggle and take appropriate actions to address the same.

IBM Tealeaf helps you achieve the same. Xerago augments the power of the IBM Tealeaf platform by identifying and configuring various use cases in the platform to provide a superior customer experience.

To know more about how Xerago can help you provide your customers, superior experiences, please get in touch with us.

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Score how well you are maximizing customer value

Answer 7 questions to figure out how well you are maximizing customer value.

Do you continuously engage with every customer in your portfolio – even when they don’t visit your branches – not just to wish Happy Birthday or Merry Christmas, but to truly grow value?


Is every non-branch interaction with your customers intelligent enough to consider relationship history, relationship value and customer exhibited behavioral traits and preferences? Every single interaction?


Do you know which customer to include and exclude, when to do so, and with what message, when you want them to buy your products and services? Do you do this without offline / online spamming?


Is there a clearly articulated strategy, understood by everyone? Is it being implemented by all stakeholders cohesively working together, to maximize customer value?


Do you proactively arrest customer value decline, even when customers don’t yell, or send stinkers to support? For example, when card spends decline steeply, do you auto-activate those customers?


Can you do all the above by clicking a few buttons – without investing in an army of IT, Analytics, Marketing and Product Managers?


To sum up, do you continuously grow customer value – measured on both revenue and relationship dimensions – evidenced by portfolio revenue and business value metrics?

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