In our experience, we have come across several customers, who have procured IBM Campaign as part of Enterprise License Agreement, but have not leveraged it to its fullest potential or have not used it at all. We have helped such customers to use IBM Campaign in the most effective manner so that Return on Investments is optimized and they are also able to maximize customer value on an ongoing basis, using IBM Campaign.

Below are the services that Xerago offers to brands that are relatively new to IBM Campaign:


IBM Campaign investments are meant to increase marketing velocity and reach out to customers with personalized communication at the right time on a channel where they are likely to respond. For customers that have bought licenses for IBM Campaign but have not implemented the same, Xerago offers end-to-end implementation services, using our proven implementation methodologies. Xerago has 100% track record on IBM Campaign implementations and has done more than 20 implementations over the past decade.

If you have procured IBM Campaign and need help in implementation, please get in touch with us.

Implementation Audit

For customers that have bought licenses and also implemented the platform on UAT environment, but have not moved to production, Xerago will do a complete audit of the implemented platform and would deliver a report on how efficiently the implementation had been performed along with recommendations for moving to production. Xerago can also implement recommendations by making changes to the platform in the UAT environment or if required, Xerago would re-implement the platform completely.

If you want to validate the production readiness of your IBM Campaign in UAT, please get in touch with us.

Kickstart Program

In our experience we have come across brands that are not able to maximize marketing velocity after IBM or the implementation partner has stepped out of engagement. While this has nothing to do with platform’s capability, it is largely due to the fact that implementation is performed from a technology perspective and not from a marketing end user perspective. Factors accentuating this are manual overheads in the campaign management process, unavailability of standardized briefing and reporting templates, non-compliance with best practices related to naming conventions etc. For such customers, Xerago offers a unique service called Kickstart program that covers the following:

  • Campaign management process re-engineering
  • Setting up of tools and best practices
  • Standardization of manuals, briefing and reporting templates and QC formats
  • Cleaning and Organization of data to solve data issues
  • Setting up of processes to manage offer codes, catalogs and strategic segments

Xerago also augments the power of IBM Campaign, by coming up with a host of new campaigns across customer lifecycles so that customers are contacted at ideal times through preferred channels with appropriate messages and value is maximized from them.

To maximize campaign velocity using IBM Campaign, please get in touch with us.

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Answer 7 questions to figure out how well you are maximizing customer value.

Do you continuously engage with every customer in your portfolio – even when they don’t visit your branches – not just to wish Happy Birthday or Merry Christmas, but to truly grow value?

Is every non-branch interaction with your customers intelligent enough to consider relationship history, relationship value and customer exhibited behavioral traits and preferences? Every single interaction?

Do you know which customer to include and exclude, when to do so, and with what message, when you want them to buy your products and services? Do you do this without offline / online spamming?

Is there a clearly articulated strategy, understood by everyone? Is it being implemented by all stakeholders cohesively working together, to maximize customer value?

Do you proactively arrest customer value decline, even when customers don’t yell, or send stinkers to support? For example, when card spends decline steeply, do you auto-activate those customers?

Can you do all the above by clicking a few buttons – without investing in an army of IT, Analytics, Marketing and Product Managers?

To sum up, do you continuously grow customer value – measured on both revenue and relationship dimensions – evidenced by portfolio revenue and business value metrics?

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