Measuring the reach and success of Intel’s research portal

intel-research-dashboard-case-study

Overview:

Intel, the world leader in silicon innovation, develops processor technologies and supports global initiatives to continually advance the way people work and live. An American global technology company, Intel is the world’s largest semiconductor chip maker, based on revenue, combining an advanced chip design capability with cutting-edge manufacturing.

Challenge:

Intel was looking to understand user behavior in its research portal and wanted to create a dashboard that would help derive insights. It had a research portal that contained thousands of articles, whitepapers, etc. written by experts in various fields. Though Intel knew that a large number of students and developers used the resources in the portal, they did not have a mechanism to measure success parameters. Xerago was roped in to manage this assignment.

Solution:

Xerago worked with Intel and gained a complete understanding of the current situation and the stakeholders’ requirements. We saw that success parameters could only be established by linking the various content units to key metrics. An approved list of key metrics was created. Xerago then designed dashboard templates to fit these metrics.

Xerago had to map the click stream data (page requests of users/ browsing history) to a meaningful success metrics and build a dashboard.

Over a three month window, Xerago created a graphically- rich dashboard application for displaying the key metrics on article consumption pattern, user journey within the portal and other insights.

Xerago also created a highly personalized, customizable and easily configurable reports. The dashboard provided options for the stakeholders to drill down and extract information from the last stage. After this, Xerago went on to deploy a blogging engine on the portal to improve engagement with the users.

  • Users responded positively to the depth of information and overall relevancy of the documentation
  • Site visitors were turned off by the haphazard site navigation, poor load times and less than helpful support documentation
  • NPS was negative 2.7

The negative feedback spurred a turnaround at Intel. Based on critical findings from the post survey analysis, Xerago recommended drastic changes to the layout of IDZ – Site navigation was simplified significantly; Site overheads underwent drastic cuts; and Software Support Documentation was overhauled from the ground up to appeal to the users’ sensibilities.

Results:

  • Daily and weekly dashboards that empowered business managers to make insights-led decisions
  • Improved engagement
  • Record time development of dashboard

Benefits:

  • The consolidated view of analytics from the Intel Research Portal provided Intel’s business managers with valuable insights on user behavior which was simply not available earlier.

Technologies:

  • Drupal
  • My SQL
  • Linux / Apache

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