KCM experiences 3-click design success!

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Konkola Copper Mines (KCM) plc is a subsidiary of Vedanta Resources Plc, a London Listed FTSE 100 diversified metals and mining group, with interests in copper, aluminum, zinc, silver and lead. Vedanta Resources has operations in India, Australia and Zambia. KCM aims to be a world-class producer of copper at competitive prices and to become a role model for safety, environment and corporate social initiatives.

Challenge:

KCM wanted to establish its portal as the preferred channel for dispensing all information related to their products and operations. The site would have to appeal to the sensibilities of the B2B target audience and be designed as per KCM’s Corporate Communication guidelines.

Solution:

Xerago worked with KCM to understand the current state of their online presence and the requirements of the various stakeholders and proposed the creation of a B2B portal.

The portal was designed based on the various target segments of KCM’s B2B customer base. Xerago created an information architecture that catered to each segment’s sensibilities, intuitive navigational flows and a user experience that was both functional and engrossing. All the content was re-organized based on the 3 click design philosophy (which stipulated that a consumer should be able to access what he was looking for, in 3 clicks of his mouse) to ensure information availability, easy search and content accessibility across the site.

Xerago also incorporated relevant visual elements that were reflective of KCM’s commitment to excellence. For example, Xerago created showcase banners with high quality images that were chosen to represent KCM’s workforce, social responsibility and careers opportunities. There were different sections in the portal – News, Vision, Photo Galleries etc. Each of these sections had relevant imagery and call to actions for one click access.

Other examples of inner pages created by Xerago include

  • About Us sections
  • Board of Directors and Management
  • Investor Relations
  • Operations
  • Careers

The entire site was mounted on a Content Management System to allow KCM to manage and implement changes without descending into the design or code level.

Konkola Copper Mines Home Page

Results:

KCM’s revamped site became the anchor of the client’s global online presence. KCM experienced an influx of site traffic and engagement which had a positive knock on effect in the number of inquiries and leads.

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