Intel: Creating a DOMO Dashboard



Intel utilizes a variety of owned, paid and third party platforms to drive it’s marketing activities. With massive amounts of data generated by a multitude of disparate data sources, Intel was seeking a C suite Dashboard that would empower the leadership at Intel and help them make insightful decisions.


Xerago was asked to lead the implementation of the DOMO business intelligence dashboard at Intel. And so, Xerago did a thorough analysis of Intel’s various stakeholders, their functional requirements and the multiple data sources and identified that a simple DOMO implementation would not suffice. Xerago concurred that for a reporting dashboard to be effective it would have to accommodate the different needs of the multiple functional heads at Intel. It also entailed the configuration of data streams, creation of metrics and performance indicators specific to the functional responsibilities of the users.

Xerago began by identifying the key metrics and result areas of all the stakeholders involved and mapped the various data sources to the metrics requirements. Xerago then constructed multiple dashboards – each with their own set of metrics, result areas and KPIs. The dashboards drew data from all the respective sources and were tailored to be profile-centric to each stakeholder.

Xerago was also involved in extensively testing DOMO’s Google Analytics Application Programing Interface (API) and contributed feedback to DOMO that greatly helped improve the API’s overall functional capabilities to a great extent.

Using DOMO, Xerago was able to introduce seamless connectivity to a variety of Intel’s data sources and provide the dash-boarding solution sought by the stakeholders at Intel.


Xerago was able to offer real time monitoring capabilities across a variety of devices and platforms. Intel’s C suite stakeholders were empowered with access to real time data, rich visualization and drill down capabilities with never-before available levels of granularity (level of detail).

Xerago introduced greatly improved reporting abilities within Intel. Intel was able to automate close to 33% of their business critical reports, from the ground up in a mere 8 weeks.


Typical report generation time fell from the 48 hour average to a mere 4 hours, allowing for up-to-date real time reports and insight driven decision making. Costs savings in the region of $80,000 per year were witnessed at Intel.

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