Guiding Intel to social media success

intel-social-listening-monitoring

Overview:

Intel, the world leader in silicon innovation, develops processor technologies and supports global initiatives to continually advance how people work and live. Intel Corporation is an American global technology company and the world’s largest semiconductor chip maker, based on revenue. Intel combines an advanced chip design with a leading-edge manufacturing capability.

Challenge:

Intel wanted to gain insights about their Brand’s sentiments in Social networking channels to compare performance across time and to make data-driven decisions. Intel had setup internal teams headed by dedicated community managers to engage in social networks with their respective segments of the target audience.

Solution:

Intel approached Xerago to spearhead this endeavor; Xerago began the exercise by doing a detailed analysis of the target audience and the active social media platforms where Intel’s audience was interacting. Based on the analysis, Xerago proposed the use of a concurrent social listening framework to leverage topic-based insights to improve their customer relationship.

Xerago deployed a social listening tool to display live social data, to keep an active pulse on social activity and to show the conversation and tone of top-of-mind topics. The tool was deployed in

  • Facebook
  • Twitter
  • YouTube
  • Blogs
  • Private, Public and Branded communities

Post-deployment of the social listening tool Radian 6, Xerago continuously analyzed the results and shared insights with suggestions to the community managers to facilitate them in the creation of new and innovative customer contact programs.

A view of the insights shared by Xerago to Intel:

  • Personal experience drives emotion
  • Simplicity drives engagement
  • Uniqueness drive share

Results:

With Xerago’s insights, Intel was able to optimize its lines of communication across its Social networks. Intel began to experience a greater engagement among its social followers and witnessed improved brand sentiments.

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