CASE STUDIES

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Xerago helps clients succeed by transforming their marketing programs using the high performance Customer Value Maximization framework. Harnessing Technology, Media, Creative, and Analytics, the disparate marketing enablers our proprietary – Customer Value Maximization framework has delivered unprecedented success across verticals, geographies and categories of marketing challenges.

  • Increasing Online Visibility for a Textile Leader

    Increasing Online Visibility for a Textile Leader

  • Royal Sundaram Alliance – increasing online insurance sales

    Royal Sundaram Alliance – increasing online insurance sales

  • Cholamandalam MS GIC creates a great online presence

    Cholamandalam MS GIC creates a great online presence

  • Royal Sundaram Alliance Insurance – optimizing software development

    Royal Sundaram Alliance Insurance – optimizing software development

  • Bharat Matrimony, maximizing revenues – from Free to Fee

    Bharat Matrimony, maximizing revenues – from Free to Fee

  • Bharat Matrimony delivers personalized subscriber experiences

    Bharat Matrimony delivers personalized subscriber experiences

  • Bharat Matrimony makes the most of IBM EMM

    Bharat Matrimony makes the most of IBM EMM

  • Getting PayPal out of the performance plateau

    Getting PayPal out of the performance plateau

  • A complete user experience turnaround for Sulekha

    A complete user experience turnaround for Sulekha

  • Personalization – Groupe Aeroplan’s route to campaign success

    Personalization – Groupe Aeroplan’s route to campaign success

  • Groupe Aeroplan gets a personalized outreach program

    Groupe Aeroplan gets a personalized outreach program

  • KCM experiences 3-click design success!

    KCM experiences 3-click design success!

  • Helping Parry America establish a strong online presence

    Helping Parry America establish a strong online presence

  • Improved Nectar to draw the bees in, for LMG!

    Improved Nectar to draw the bees in, for LMG!

  • SESA GOA, online appeal B2B style!

    SESA GOA, online appeal B2B style!

  • Digital brand awareness and marketing success for TIBCO

    Digital brand awareness and marketing success for TIBCO

  • Measuring the reach and success of Intel’s research portal

    Measuring the reach and success of Intel’s research portal

  • How Microsoft Expression “won the web”!

    How Microsoft Expression “won the web”!

  • Intel Developer Zone: Becoming the go-to resource for developers

    Intel Developer Zone: Becoming the go-to resource for developers

  • Guiding Intel to social media success

    Guiding Intel to social media success

  • An online Avataar for every Avataar

    An online Avataar for every Avataar

  • Intel: Creating a DOMO Dashboard

    Intel: Creating a DOMO Dashboard

  • Ahli United Bank overcomes system deficiencies

    Ahli United Bank overcomes system deficiencies

  • Automation boost for HDFC Bank’s marketing campaigns

    Automation boost for HDFC Bank’s marketing campaigns

  • HP Snapfish goes on a customer snapping spree!

    HP Snapfish goes on a customer snapping spree!

  • Philippine bank develops a successful campaign template

    Philippine bank develops a successful campaign template

  • A more engaging Intranet for Hexaware

    A more engaging Intranet for Hexaware

  • APAC-based bank optimizes its inbound marketing

    APAC-based bank optimizes its inbound marketing

  • Singapore bank recaptures lost Google sheen!

    Singapore bank recaptures lost Google sheen!

  • More power to HSBC’s Power Vantage Account!

    More power to HSBC’s Power Vantage Account!

  • HSBC overcomes the cross-sell challenge

    HSBC overcomes the cross-sell challenge

  • StarHub’s Campaign Velocity takes a big leap forward

    StarHub’s Campaign Velocity takes a big leap forward

  • Empowering HDFC Bank’s data migration

    Empowering HDFC Bank’s data migration

  • Improved brand recognition for Airtel Broadband

    Improved brand recognition for Airtel Broadband

  • Improving Kotak Bank’s campaign efficiency

    Improving Kotak Bank’s campaign efficiency

  • Celcom – optimizing campaign marketing investments

    Celcom – optimizing campaign marketing investments

  • Creating a global touchpoint directory, online

    Creating a global touchpoint directory, online

  • SBI, the banker to every online Indian!

    SBI, the banker to every online Indian!

  • Enabling Kotak Bank to maximize customer value

    Enabling Kotak Bank to maximize customer value

  • HDFC Bank truly “understands your world”

    HDFC Bank truly “understands your world”

  • Customer Engagement for a Bank’s Wealth Manager App

    Customer Engagement for a Bank’s Wealth Manager App

  • Restructured portal brings cheers to Private Bank

    Restructured portal brings cheers to Private Bank

  • Online Form Optimization Process To Reduce Drop Off Rates

    Online Form Optimization Process To Reduce Drop Off Rates

  • Maximize conversion rates for one of Japan’s leading banks

    Maximize conversion rates for one of Japan’s leading banks

  • Kotak Mahindra Bank’s bid to integrate email and SMS channels

    Kotak Mahindra Bank’s bid to integrate email and SMS channels

  • A metric driven “visitor experience optimization” that also improved CTR and ITL

    A metric driven “visitor experience optimization” that also improved CTR and ITL

  • We put the MANAGEMENT back into Content Management for a world’s largest bank

    We put the MANAGEMENT back into Content Management for a world’s largest bank

  • Xerago’s expertise in Event based marketing helps Kotak Mahindra better understand their customers

    Xerago’s expertise in Event based marketing helps Kotak Mahindra better understand their customers

Get in Touch

For queries regarding our Customer Value Maximization platform or our Solutions

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Score how well you are maximizing customer value

Answer 7 questions to figure out how well you are maximizing customer value.

Do you continuously engage with every customer in your portfolio – even when they don’t visit your branches – not just to wish Happy Birthday or Merry Christmas, but to truly grow value?


Is every non-branch interaction with your customers intelligent enough to consider relationship history, relationship value and customer exhibited behavioral traits and preferences? Every single interaction?


Do you know which customer to include and exclude, when to do so, and with what message, when you want them to buy your products and services? Do you do this without offline / online spamming?


Is there a clearly articulated strategy, understood by everyone? Is it being implemented by all stakeholders cohesively working together, to maximize customer value?


Do you proactively arrest customer value decline, even when customers don’t yell, or send stinkers to support? For example, when card spends decline steeply, do you auto-activate those customers?


Can you do all the above by clicking a few buttons – without investing in an army of IT, Analytics, Marketing and Product Managers?


To sum up, do you continuously grow customer value – measured on both revenue and relationship dimensions – evidenced by portfolio revenue and business value metrics?

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