SOLUTIONS FOR THE AUTOMOBILE INDUSTRY

The automobile industry is unique in that discrete customer transactions are very low in frequency. And, opportunities to cross-sell services and upgrade vehicles are finite. Hence, it is important for automobile players to be proactive in identifying needs and opportunities and in leveraging every interaction with customers to maximize value from them.

To help automobile companies meet the challenges confronting them, Xerago offers a range of solutions that will help them:

Maximize-test-drive
Increase-satisfaction-2
acquire
Maximize-no.-of
upsell-1
Deepen-customer
maximize-frequency
Deepen-distributor-satisfaction

The above points cover most of the specific marketing needs of the automobile industry.

If you wish to explore our range of solutions for the automobile industry or if you have any specific requirements, please get in touch with us.

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What's your score?

Know what? You are not alone – less than 0.2% of the world’s financial services brands can stake the claim that they can do all this.

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Score how well you are maximizing customer value

Answer 7 questions to figure out how well you are maximizing customer value.

Do you continuously engage with every customer in your portfolio – even when they don’t visit your branches – not just to wish Happy Birthday or Merry Christmas, but to truly grow value?


Is every non-branch interaction with your customers intelligent enough to consider relationship history, relationship value and customer exhibited behavioral traits and preferences? Every single interaction?


Do you know which customer to include and exclude, when to do so, and with what message, when you want them to buy your products and services? Do you do this without offline / online spamming?


Is there a clearly articulated strategy, understood by everyone? Is it being implemented by all stakeholders cohesively working together, to maximize customer value?


Do you proactively arrest customer value decline, even when customers don’t yell, or send stinkers to support? For example, when card spends decline steeply, do you auto-activate those customers?


Can you do all the above by clicking a few buttons – without investing in an army of IT, Analytics, Marketing and Product Managers?


To sum up, do you continuously grow customer value – measured on both revenue and relationship dimensions – evidenced by portfolio revenue and business value metrics?

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