Gone are those days where marketing was equated to customer acquisition by “spray and pray” marketing. In the current highly competitive business environment, where the cost of acquiring a new customer is five to seven times higher than retaining an existing customer, business users have rightly started expanding their focus on deriving value from existing customers. However, to derive value from existing customers, post-acquisition, brands require a partner with a multitude of cross functional skills and who can operate at different levels of magnitude.
To maximize value from existing customers, brands need a partner who has an extensive understanding of the industry, customer lifecycles, analytical capability to understand customer behavior and technological capability to stitch solutions and reach customers with effective communication. Xerago, the inventor of the concept of Customer Value Maximization is one of the few elite players who possesses the required skills-set to truly derive value from existing customers.
Xerago operates at the confluence of communication, analytics and technology to maximize customer value. Xerago has proven experience of working with 100+ banks, a number of financial service organizations, telcos, retail, technology, e-commerce and other industry clients on post-acquisition to maximize customer value. Xerago’s Customer Value Maximization solutions have touched over a billion lives and have contributed to several millions of dollars of revenue to our clients.