SOLUTIONS

Gone are those days where marketing was equated to customer acquisition by “spray and pray” marketing. In the current highly competitive business environment, where the cost of acquiring a new customer is five to seven times higher than retaining an existing customer, business users have rightly started expanding their focus on deriving value from existing customers. However, to derive value from existing customers, post-acquisition, brands require a partner with a multitude of cross functional skills and who can operate at different levels of magnitude.

Consulting, Partner and Industry Solutions
To maximize value from existing customers, brands need a partner who has an extensive understanding of the industry, customer lifecycles, analytical capability to understand customer behavior and technological capability to stitch solutions and reach customers with effective communication. Xerago, the inventor of the concept of Customer Value Maximization is one of the few elite players who possesses the required skills-set to truly derive value from existing customers.

To maximize value from existing customers, brands need a partner who has an extensive understanding of the industry, customer lifecycles, analytical capability to understand customer behavior and technological capability to stitch solutions and reach customers with effective communication. Xerago, the inventor of the concept of Customer Value Maximization is one of the few elite players who possesses the required skills-set to truly derive value from existing customers.

Brand-partner

Xerago operates at the confluence of communication, analytics and technology to maximize customer value. Xerago has proven experience of working with 100+ banks, a number of financial service organizations, telcos, retail, technology, e-commerce and other industry clients on post-acquisition to maximize customer value. Xerago’s Customer Value Maximization solutions have touched over a billion lives and have contributed to several millions of dollars of revenue to our clients.

Revenue to our clients

Xerago’s solutions can broadly be categorized by type, by partner and by industry as below.

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Know what? You are not alone – less than 0.2% of the world’s financial services brands can stake the claim that they can do all this.

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Score how well you are maximizing customer value

Answer 7 questions to figure out how well you are maximizing customer value.

Do you continuously engage with every customer in your portfolio – even when they don’t visit your branches – not just to wish Happy Birthday or Merry Christmas, but to truly grow value?


Is every non-branch interaction with your customers intelligent enough to consider relationship history, relationship value and customer exhibited behavioral traits and preferences? Every single interaction?


Do you know which customer to include and exclude, when to do so, and with what message, when you want them to buy your products and services? Do you do this without offline / online spamming?


Is there a clearly articulated strategy, understood by everyone? Is it being implemented by all stakeholders cohesively working together, to maximize customer value?


Do you proactively arrest customer value decline, even when customers don’t yell, or send stinkers to support? For example, when card spends decline steeply, do you auto-activate those customers?


Can you do all the above by clicking a few buttons – without investing in an army of IT, Analytics, Marketing and Product Managers?


To sum up, do you continuously grow customer value – measured on both revenue and relationship dimensions – evidenced by portfolio revenue and business value metrics?

To score yourself, you need to take the quiz!

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