Our Customer value maximization platform is built for CEO’s (currently for Financial services) and helps revive the lost art of keeping in touch and building loyalty.
Besides this, our 200 plus strong services workforce partners with several brands such as DBS, Citibank, HDFC Bank, Intel to help solve their Marketing challenges.

Broadly speaking, these services may be categorized as (though many times the line is blurred given our line of work)

Customer Analytics

Marketing Services

Marketing Technologies

Xerago is a pioneer in the fast growing real time and accountable marketing space that delivers ROI based marketing solutions. Ever since inception, Xerago has evolved marketing solutions for clients, using a combination of Robust Process, Creative Excellence, Cutting edge Technology and Discrete Measurement. Over time Xerago has created IP both tangible and intangible that enables the entity to retain its unique advantage of being among the few entities globally that has stellar depth of consulting with a combination of large scale marketing outsourcer.

Web Analytics, Sitecatlyst, Digital Marketing - Xerago

Xerago also partners with leading organizations of Marketing solutions such as IBM, Adobe, SAS, Teradata, Oracle to name a few. We are a recognized partner of excellence for our work with major brands to help implement IBM Unica, Adobe Marketing platforms and SAS Marketing automation solutions. Our vision is to solve the world’s toughest Marketing problems faced by CMO’s today. It is our deep-seated belief that the ability to span these diverse skills is what gives Xerago the differentiating edge with respect to solving customer marketing problems.

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What's your score?


Know what? You are not alone – less than 0.2% of the world’s financial services brands can stake the claim that they can do all this.

See how our Customer Value Maximization Platform can help you maximize value in your engagement with your customers!

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Congratulations! You are probably in the top 0.2% of the world’s leading financial services brands.

See how the Customer Value Maximization Platform can simplify your engagement with your customers!

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Score how well you are maximizing customer value

Answer 7 questions to figure out how well you are maximizing customer value.

Do you continuously engage with every customer in your portfolio – even when they don’t visit your branches – not just to wish Happy Birthday or Merry Christmas, but to truly grow value?

Is every non-branch interaction with your customers intelligent enough to consider relationship history, relationship value and customer exhibited behavioral traits and preferences? Every single interaction?

Do you know which customer to include and exclude, when to do so, and with what message, when you want them to buy your products and services? Do you do this without offline / online spamming?

Is there a clearly articulated strategy, understood by everyone? Is it being implemented by all stakeholders cohesively working together, to maximize customer value?

Do you proactively arrest customer value decline, even when customers don’t yell, or send stinkers to support? For example, when card spends decline steeply, do you auto-activate those customers?

Can you do all the above by clicking a few buttons – without investing in an army of IT, Analytics, Marketing and Product Managers?

To sum up, do you continuously grow customer value – measured on both revenue and relationship dimensions – evidenced by portfolio revenue and business value metrics?

To score yourself, you need to take the quiz!

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