All campaigns are created equal. Some are more equal than others.

Xerago believes that if a campaign is well-conceived and meticulously executed, it should succeed. But not all do. We both know this.

We hold that if a campaign still falters, it’s at the altar of tactical execution. For want of sufficient attention to detail at crunch time. The small but significant boxes that need to be checked just before the campaign is a GO.

Dotting i’s and crossing t's

Unlike in Planning, Campaign Execution occurs in a dynamic atmosphere of moving parts — of people, processes, technology, and infrastructure-all working together to execute their understanding of the campaign vision. And the clock ticks down relentlessly.

A campaign is made unmade in the minutiae of last-mile execution. We are happy to share Xerago’s Campaign Quality Checklist–free for you to use. A resource our client’s campaign team constantly refer to in the final days. Sanity checks to ensure no items are missed in the flurry and distraction of the countdown to launch.

The Xerago Campaign Quality Checklist

If you are launching a campaign. Or have had a few unsatisfactory ones earlier and want to tighten the implementation process. Or are you looking to improve the overall quality of the campaign delivery? This is the resource for you.

Some of the important heads covered by Xerago’s Campaign Quality Checklist are:

  • Campaign -Design and the Docket

    The campaign brief, outputs, workflows, and calendar are in the Docket. Its what gets communicated to the campaign team. Any loss in translation here, and it skews the entire campaign. Our resource starts with making sure this doesn’t happen.

  • Segmentation check

    A successful campaign should not feel like spam. Making sure the campaign communication goes to the right people. At just the right times. And not to the wrong ones. And no regulations are broken when drawing from customer databases.

  • Branding consistency across creatives and communication channels

    This is what the target customer sees. On email or mobile. How do you make sure its your best face? Creatives, often coming from a different team, are just plugged in. This resource has specific checkpoints to ensure everything is perfect. The formatting, message, and layout, quality of links, quality of contact information, and final rendering. The customer will associate creative clarity with your brand.

    and a multitude other last-mile checks.

There are campaigns. And there are Campaigns.

Every strategically planned tactically executed campaign succeeds. (We know this. From running a ton of them. Check how we do it.) And its weakest link is last-mile performance when the rubber hits the tarmac. We urge you to really pay attention here. ‘Cos it ain’t over until the proverbial fat lady breaks out into song over your brand! 😀

Thanks for dropping by. Please do download Xerago’s Campaign Quality Checklist after sharing a few details with us. Just so we know who you are. We don’t won’t share your data. Thank you.

We assure your data will not be used for anything else. Please check our Privacy Policy to know more on how we handle your data.

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Navi Mumbai 400 705

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Chennai,
Tamil Nadu - 600096

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5219 CIMARRON ST LOS ANGELES, CA

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863 Cabot Lane,
Foster City, CA 94404

Contact Us - Xerago

Unit 201 Lee Wai Commercial Building,
1-3 Hart Avenue, Tsim Sha Tsui Kowloon
Hong Kong

Contact Us - Xerago

The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534

Contact Us - Xerago

Building A5, 550 Business Park
Dubai World Central
Dubai-UAE

Contact Us - Xerago

1107 Ellora Fiesta, Plot No 8,
Sector 11 Sanpada
Navi Mumbai 400 705

Contact Us - Xerago

80 & 93, Bethel Nagar St,
Industrial Estate, Perungudi,
Chennai,
Tamil Nadu - 600096

Contact Us - Xerago
Metaverse

Somnium Space

Parcel ID - 197

Metaverse

Shib Yard

Yard - (-67, -37)

(Coming Soon)

Metaverse

Infinity Void

PARCEL NO. A-9/2

(Coming Soon)

Metaverse

Upland

5219 CIMARRON ST LOS ANGELES, CA

(Coming Soon)