CUSTOMER VALUE CONSULTING
Conceptualize and implement ways to target organizations' existing customers to maximize value from them
Most organizations have tried customer service, cross-sell and up-sell to target existing customers. With little success. That is because historically organizations have focused on their business needs to grow value, and not on customers’ changing needs.
When is a customer in need of a specific product / service?
What is their propensity to buy?
How do you even identify this without the customer explicitly raising this?
Do you even know when a customer relationship is declining or plateauing?
When you infer some of this, what are the actions to take to influence customers?
100s of customer signals are out there to be inferred and acted upon
cutting-edge technology, sophisticated AI and analytics, and persuasive communication to analyse, target and persuade customers.