AND DIGITAL PRESENCE MANAGEMENT
From communication to consummation in one tap
Organizations work hard to make it easy for prospects to do business with them –
attention grabbing ads, simple landing pages, short forms, and so on.
But how much do organizations invest to make it easy for
existing customers to do business with them?
If it should be
to do business,
Shouldn’t it be positively mindless for
to do business?
Existing customers have certain distinct expectations from the organizations they do business with. They want to be valued for their business, not force-locked into contracts. They don’t want to be asked, “Hey Jim, is there anything we can do for you today?” They prefer to have their needs anticipated and addressed proactively.
Prospect experience has to be built around the need to understand strangers and make them into friends. Customer experience has to be designed around making friends into advocates.
have to fill forms to do business.