Targeting existing customers at scale involves complexity that cannot be solved by technology out-of-the-box. One persistent problem is that of coherence. How can organizations ensure that every existing customer sees the same message wherever s/he turns? Seems trivial, but is fiendishly difficult to execute.
Xerago has extraordinary familiarity with the many ways to target customers to maximize response. By analyzing historical behaviors. By tracking statistical outliers to trigger campaigns. Through real-time analysis of user actions in the moment. By using statistical models.