Isn’t it crazy that customers think their financial firm is fungible, but not their search engine or their phone brand? So, what is the magic pill that brands like Google, Amazon and Apple feed customers that makes customers love them so much? Especially when the same customers act so jaded and indifferent otherwise.
Financial firms need to find the magic pill that would make customers love them
The answer is not far to seek. The single most powerful reason why customers are in love with these brands is because they continuously anticipate and exceed customer needs. Even without the customer asking. At a time when our most precious asset is our time and attention, when we find organizations that anticipate and serve our needs even before we articulate them, it blows our minds away. And makes us fall in love with these organizations.
Anticipating & exceeding customer needs is the key
To anticipate our needs, brands like Google glean out every single piece of information about us, including data points that many of us don’t even realize we are letting Google know. Google works really hard - giving away Gmail, Maps, Search and other services free to consumers - just to get their data. Here is the great news though. What Google can do, banks and credit unions can actually do much better. That is because banks already know a ridiculous amount of information about their customers.
And a lot more. For both retail and commercial customers.
Yet, most banks don’t even realize that the single most powerful asset that can influence their revenues - "data" - is just archived and rotting away in a hard drive somewhere.
PRO-ACTIVE CUSTOMER ENGAGEMENT
DELIVERING VALUE TO CUSTOMERS
When banks deploy the Customer Value Maximization Platform, it identifies all the insights about their customers without anyone having to lift a little finger. Not only that. It also predicts how much revenue the financial firm will make when they act on each of these insights. In addition, it also automatically markets to customers on their preferred channel of communication. From being reactive, it suddenly makes Banks seem hugely proactive. It lets Banks anticipate customers’ needs and proactively influence customers to perform actions that deliver value to them and revenue to the Bank. In the process, making the financial firm seem clairvoyant, proactive, and constantly looking out for the customers’ best interest. When banks do this, they make even brands like Google seem as modern as Marty McFly’s Back to the Future DeLorean time machine.
That is the promise of Xerago’s Customer Value Maximization Platform.
Existing customers -
the gold in your backyard
Highly flexible, scalable and
How does it work?
Two engine working in tandem -
and improving all the time.
Become indispensable to
Data Security and Compliance
Built on a bedrock of the soundest